Copywriting: What To Study

teamtanna · 07-28-2009, 04:15 PM

OK, I'm a lifelong professional writer (meaning, I've actually made money from it! Awards as well), but I've known from the beginning that writing copy is a whole other ball of wax than the other kinds of writing I've done.

I'd love to hear from experienced professional copywriters here: What training did you take and what books did you read that helped you the most?

Best,
Tanna

Raydal · 07-28-2009, 04:23 PM

The stickie above should get you started:

Top Copywriting Books... Ever

-Ray Edwards

sun2son · 07-28-2009, 04:23 PM

Tanna,

One of the better tips I learned some time ago (and have heard it offered multiple times by other successful copywriters) was to find a copywriter you respect, take one or more of their sales letters, and (using longhand) copy it over and over and over and over for 4-6 weeks.

Yes - like anything else worth doing or having WORK is required. You'll find over time that your (copy) writing will improve greatly and it will then be a part of you.

Good luck!

s2s

teamtanna · 07-28-2009, 04:29 PM

Thanks, Ray! I thought you were my Facebook bud with the same name, who is also a copywriter (!). (I friended ya. :-)

Quote:

Originally Posted by Raydal

The stickie above should get you started:

Top Copywriting Books... Ever

-Ray Edwards

teamtanna · 07-28-2009, 04:32 PM

Hi S2S,

That is a great tip! Actually, you made my day -- I love any excuse to write in longhand

It's fun for me. Sad, huh? LOL

I incorporate multi-sensory learning into things I do and teach, and that includes writing longhand.

Thanks much!
Tanna

Quote:

Originally Posted by sun2son

Tanna,

One of the better tips I learned some time ago (and have heard it offered multiple times by other successful copywriters) was to find a copywriter you respect, take one or more of their sales letters, and (using longhand) copy it over and over and over and over for 4-6 weeks.

Yes - like anything else worth doing or having WORK is required. You'll find over time that your (copy) writing will improve greatly and it will then be a part of you.

Raydal · 07-28-2009, 05:48 PM

Quote:

Originally Posted by teamtanna

Thanks, Ray! I thought you were my Facebook bud with the same name, who is also a copywriter (!). (I friended ya. :-)

No, I'm the better looking one.

-Ray Edwards

teamtanna · 07-28-2009, 06:10 PM

Specifically, I'm looking for writing that sells ebooks, teleclasses, workshops, that kind of thing. I don't know if I'll have use for direct response any time soon.

Quote:

Originally Posted by Onslaught

It sounds as if you would like to learn direct response copywriting?

The term copywriting gets thrown around a little too much. There
is copy for institutional advertising (image ads) and copywriting to
create sales/leads. These two are night and day.

teamtanna · 07-28-2009, 06:18 PM

Email, sales pages, that kind of thing.

Quote:

Originally Posted by Onslaught

hmm, so how will you be selling those things? a sales page?

Matt Jutras · 07-28-2009, 06:43 PM

Yep...I'll second Ad Magic. Easily the best intermediate course, and the price is peanuts for what you'll learn.

Other than that, get a good swipe file going and just practice.

Good luck.

Loren Woirhaye · 07-28-2009, 06:48 PM

Quote:

Originally Posted by teamtanna

Email, sales pages, that kind of thing.

Direct response is where you ask for a specific action in the
ad. It could be "click here" it could be "buy now" it could
be "opt-in for more information" - anytime you ask the
visitor or reader to take an action which moves towards
or directly results in a sale, you are doing direct response
copywriting.

So - if you want to make money selling ebooks and stuff
it's ALL direct response.... and Brian Keith Voiles's course
gets a high recommendation from me as well.

Lori Reno · 07-28-2009, 08:37 PM

Thanks! I had the same question. This is a big help.

Lori Reno · 07-28-2009, 08:40 PM

Where can we find out more about Ad Magic?

Loren Woirhaye · 07-28-2009, 09:20 PM

Quote:

Originally Posted by Onslaught

.

If you are looking to do direct response I would suggest Advertising Magic
from Brian Voiles. His course has it all about as good as I have seen it
explained.

You can find it on eBay for nothing.

A couple of searches:

advertising magic, great deals on Education Learning on eBay!

ad magic, great deals on Education Learning on eBay!

###

The Advertising Magic course reprint rights were sold to many
distributors a few years back. Just as selling your ebook as
PLR will soon result in somebody selling it for pennies, such
is the case with reprint rights.

It's a great course though. Don't be fooled by the rock-bottom
price you can get it at. It's a premium product, though a little
pre-internet in it's perspective.

07-28-2009, 04:15 PM	#1
teamtanna Warrior Member Join Date: Jul 2009 Posts: 26 Thanks: 0 Thanked 0 Times in 0 Posts	Copywriting: What To Study OK, I'm a lifelong professional writer (meaning, I've actually made money from it! Awards as well), but I've known from the beginning that writing copy is a whole other ball of wax than the other kinds of writing I've done. I'd love to hear from experienced professional copywriters here: What training did you take and what books did you read that helped you the most? Best, Tanna
	Life Coach, Writer, Internet Marketer, Metaphysician www.DivineRelationshipCoaching.com www.YourProsperityTips.com www.AudaciousAbundance.com

07-28-2009, 04:23 PM	#2
Raydal Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 3,242 Thanks: 150 Thanked 1,131 Times in 501 Posts Social Networking Contact Info	Re: Copywriting: What To Study The stickie above should get you started: Top Copywriting Books... Ever -Ray Edwards
	WSO: 6 Months Of Copywriting Coaching For Just $597 By Warrior's Favorite Copywriting Coach! The Economy Sucks Copywriting Special! \| Copywriting Course FIVERR Gig!

07-28-2009, 04:23 PM	#3
sun2son Warrior Member Join Date: Oct 2008 Location: Florida Posts: 29 Thanks: 0 Thanked 6 Times in 6 Posts	Re: Copywriting: What To Study Tanna, One of the better tips I learned some time ago (and have heard it offered multiple times by other successful copywriters) was to find a copywriter you respect, take one or more of their sales letters, and (using longhand) copy it over and over and over and over for 4-6 weeks. Yes - like anything else worth doing or having WORK is required. You'll find over time that your (copy) writing will improve greatly and it will then be a part of you. Good luck! s2s
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07-28-2009, 06:43 PM	#9
Matt Jutras Use Your Illusion War Room Member Join Date: Dec 2007 Posts: 523 Thanks: 188 Thanked 179 Times in 114 Posts	Re: Copywriting: What To Study Yep...I'll second Ad Magic. Easily the best intermediate course, and the price is peanuts for what you'll learn. Other than that, get a good swipe file going and just practice. Good luck.

07-28-2009, 08:37 PM	#11
Lori Reno Warrior Member Join Date: Jul 2009 Posts: 8 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Copywriting: What To Study Thanks! I had the same question. This is a big help.
	High Quality Articles Click Here

07-28-2009, 08:40 PM	#12
Lori Reno Warrior Member Join Date: Jul 2009 Posts: 8 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Copywriting: What To Study Where can we find out more about Ad Magic?
	High Quality Articles Click Here