Whats The Best Font For Sales Page Body?

[Tim-Davis]

Hey guys,
I'm wondering if any of you know which font works the best for the sales page body? Also... do you use the same font or different font on the headline. I've heard a lot about Tahoma, and have used it in the past. Just curious if anyone has split tested any fonts, or has a favorite that's easy on the eyes.

Thanks for any input!

-Tim

[Raydal]

My favorite is verdana, but Arial or any other sans serif fonts
work fine.

(And your answer is right on this forum.)

-Ray Edwards

[Tim-Davis]

Originally Posted by WordPro

Each copywriter will have their personal preference.

I prefer to stick to one font only - Verdana.

Thanks for the quick reply! Do you like to use red or black better on your headlines? I'm sure this is personal preference as well, just wondering if you know which converts better? Thanks!

Tim

[Freeman77]

I use Verdana myself because I read that it's considered highly readable on a computer, but I wonder why the serif fonts aren't considered better -- I thought serifs increased readability.

[Tim-Davis]

Originally Posted by WordPro

My personal preference is a bright blue for the headlines, actual text in black, with a few words highlighted with a yellow background, a little bit of underlining etc.

I know other copywriters prefer a reddish hue for their titles.

It's really about creating color balance though, whatever you choose to use.

Look at your sales copy like a fine painting on your wall, try and get the composition just right, the balance between plain text and parts of your text that you wish to draw the eye into.

Go overboard and it can start to look a little garish.

There's a fine balance between the two I think.

Yes, I agree it can be done overboard. I think sometimes if the red is super bright, it can be annoying and makes you not want to read it.
Thanks again for your input, I appreciate your pointers.

Tim

[Hilary Keaton]

Originally Posted by Freeman77

I use Verdana myself because I read that it's considered highly readable on a computer, but I wonder why the serif fonts aren't considered better -- I thought serifs increased readability.

Sans serif fonts are easier on the eye online, whereas it is the opposite for printed material - where serifs are better.

[Cherilyn Woodhouse]

Headline color, I prefer blue by a wide margin. In fact, the blue that MS word and such use as default is the perfect shade. I have found by split testing that usually, a blue headline with black subhead in Verdana or Tahoma works well, but even better is using an image editor to create a headline with a slight highlight and drop shadow (not too much though, or it interferes with readability). I guess it gives a more professional appearance somehow?

I like Tahoma for body text, but Trebuchet MS, Univers, Myriad, Frutiger, Dax, or even Gotham or Calibri work well. (Okay, so I'm a bit of a formatting geek - what can I say? Something so simple can really change conversion rates! )

You can find all of those online if you don't have them on your computer.

- Cherilyn

[ajcox22]

hello, i have found times new roman to work well in my sales copy, i remember reading somewhere on the net that is was voted the most pleasurable font for the eye to read, hope this helps

[Karate Kid]

1st choice: Verdana, 2nd choice: sans-serif. I've tested reducing the size of the headlines over the years and it reduced bounce rates.

[Ross Dalangin]

Verdana, Georgia, Sans Serif for the Body

BIG red headline is what I like in the headline because it's proven attention getting -- It works for me!

Ross

[lisag]

When my husband and I had a mail order company, we hired a copy consultant who was older than God. He had worked with P&G, DAK, Sharper Image and others. He wasn't cheap, but he knew his stuff.

He told us that simply changing our signature on our direct mail pieces to Reflex blue would boost our conversion by 2%. It did. He said to use the same color for our main heads, and to use bold black for our sub heads and we'd see another 2%. We did.

So years go by and we sell our company to a huge mail order company in NY and guess what? They're using the same colors. I laugh when I hear people say "Hey, I'm moving to blue" like it was just discovered. Nothing is really new in direct response. Online or off.

I came across this site one day. Worth a read for everyone. Proven marketing tests that work across all sites

[darvon]

verdana your Mama

[Mr Money Maker]

Be original and an artist, be creative and forget that the whole world does things a certain way.......stand out in a crowd and you'll get noticed. Getting notice draws attention to yourself, it helps sell products.......learn to create a mood. Don't worry about fonts, fit the right font to the artist value of you website and how you want to control the minds of your readers.
Most people never think this way. But most people never make money either.

[Kyle Tully]

Originally Posted by Mr Money Maker

Be original and an artist, be creative and forget that the whole world does things a certain way.......stand out in a crowd and you'll get noticed. Getting notice draws attention to yourself, it helps sell products.......learn to create a mood. Don't worry about fonts, fit the right font to the artist value of you website and how you want to control the minds of your readers.
Most people never think this way. But most people never make money either.

Right on.

I like to use white text on a bright yellow background for the headline, in Wingdings font.

And red text on a black background for the body, in 48pt bold Dingbats.

Creativity and standing out rules!

[Dean Dhuli]

Originally Posted by Kyle Tully

Right on.

I like to use white text on a bright yellow background for the headline, in Wingdings font.

And red text on a black background for the body, in 48pt bold Dingbats.

Creativity and standing out rules!

Kyle,

There's some truth in what he said.

After all, he's not ENTIRELY wrong!





[

[colmodwyer]

There's a lot of BS about personal preference and creativity being spouted here.

What matters is CONVERSION, not what you think is the prettiest.

Colm

[pbennett]

I used Juicy Studio: Luminosity Colour Contrast Ratio Analyser to come up with an easy on the eyes color scheme. I have a friend who has seizures when colors are too bright and she said my site was easy on her eyes.

I used Typechart - Browse Web Type, Grab CSS. to figure out which font I wanted.

Hope this helps.

[Tim-Davis]

Originally Posted by lisag

When my husband and I had a mail order company, we hired a copy consultant who was older than God. He had worked with P&G, DAK, Sharper Image and others. He wasn't cheap, but he knew his stuff.

He told us that simply changing our signature on our direct mail pieces to Reflex blue would boost our conversion by 2%. It did. He said to use the same color for our main heads, and to use bold black for our sub heads and we'd see another 2%. We did.

So years go by and we sell our company to a huge mail order company in NY and guess what? They're using the same colors. I laugh when I hear people say "Hey, I'm moving to blue" like it was just discovered. Nothing is really new in direct response. Online or off.

I came across this site one day. Worth a read for everyone. Proven marketing tests that work across all sites

Thanks for the detail on the color "reflex blue". I did some research and found the RGB color code for this color that plan to use it, or use photoshop etc. The RGB color code is: 002395

Hope that saves you all some time! Thanks a bunch Lisa and everyone for your help and support.

Tim

[lisag]

Originally Posted by Tim-Davis

Thanks for the detail on the color "reflex blue". I did some research and found the RGB color code for this color that plan to use it, or use photoshop etc. The RGB color code is: 002395

Hope that saves you all some time! Thanks a bunch Lisa and everyone for your help and support.

Tim

Sorry, I should have posted the code. The official Pantone conversion code is #0c1c8c. You can see it here Pannetone to RGB Colour Conversion