Is Using The Same Headline On 2 Pages Okay?

rtype6 · 07-30-2009, 04:43 PM

Hello, my homepage has the newsletter subscription form and when they sign up, they're taken straight to the sales page.

My sales page has in my opinion a KILLER headline and I want to use that same headline on the newsletter subscription page since I am having a hard time coming up with something just as good.

Would search engines penalize me for that?

Or would I be okay?

Thanks

Kyle Tully · 07-30-2009, 04:58 PM

Quit being lazy.

Write a new friggin' headline for the newsletter.

Cherilyn Woodhouse · 07-30-2009, 07:54 PM

Don't worry about the search engines... Your biggest problem here is your thinking.

A headline is supposed to capture the attention of your reader, and get them to read more. If they have already seen it on the opt-in, it isn't going to capture their attention the second time.

You need a different headline for the landing page, sorry.

- Cherilyn

BrianMcLeod · 07-30-2009, 10:50 PM

"How can you have any pudding
if you don't eat yer meat?"

Might want to try an old trick for beating
writer's block or headline dread...

Take that killer headline of yours and paste
it into a word document.

Set an egg timer for 33 minutes and do nothing
but write headlines for the next half-hour.
Don't stop until the timer goes off.

Don't get hung up editing the headlines you write.
Duplicate and modify a new version each time
you make a change.

Swipe the best words or lines from different
versions and combine them into new headlines.

By the time your egg timer rings, you'll have
written more than one new "killer" headline.
In fact, you may decide the one you're in love
with right now may not be your favorite after all.

Pick the best ones and test 'em. You'll never ask
this question again.

And you won't have to worry about duplicate
content either.

: )

Best,

Brian

ghyphena · 08-04-2009, 03:39 PM

And to further develop the idea:

I read somewhere of a similar strategy (though suggested in the context of PPC headlines) which was to go to Digg.com and enter in your search term. The idea was that the top-ranking diggs were the ones that attracted the most attention and, therefore, the greatest number of votes.

Gil-Ad

07-30-2009, 04:43 PM	#1
rtype6 Active Warrior Join Date: Nov 2006 Location: , , Canada. Posts: 49 Thanks: 2 Thanked 0 Times in 0 Posts	Is Using The Same Headline On 2 Pages Okay? Hello, my homepage has the newsletter subscription form and when they sign up, they're taken straight to the sales page. My sales page has in my opinion a KILLER headline and I want to use that same headline on the newsletter subscription page since I am having a hard time coming up with something just as good. Would search engines penalize me for that? Or would I be okay? Thanks
	Dave http://www.ThePassionatePartner.com

07-30-2009, 04:58 PM	#2
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,343 Thanks: 98 Thanked 268 Times in 128 Posts Social Networking Contact Info	Re: Is Using The Same Headline On 2 Pages Okay? Quit being lazy. Write a new friggin' headline for the newsletter.
	Thought About Offline Consulting? Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month... Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month Don't you deserve the same unfair advantage?

07-30-2009, 07:54 PM	#3
Cherilyn Woodhouse Formerly Cherilyn Lester War Room Member Join Date: Aug 2005 Location: Chilliwack, BC, Canada Posts: 2,215 Blog Entries: 1 Thanks: 78 Thanked 257 Times in 67 Posts Social Networking Contact Info	Re: Is Using The Same Headline On 2 Pages Okay? Don't worry about the search engines... Your biggest problem here is your thinking. A headline is supposed to capture the attention of your reader, and get them to read more. If they have already seen it on the opt-in, it isn't going to capture their attention the second time. You need a different headline for the landing page, sorry. - Cherilyn
	Take your product from idea to profit in less than 90 days! Work with me to develop and implement a step-by-step plan for success! Coaching & Consulting @ BCWebMedia.com

07-30-2009, 10:50 PM	#4
BrianMcLeod Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA. Posts: 2,111 Blog Entries: 5 Thanks: 1,289 Thanked 1,486 Times in 637 Posts Social Networking Contact Info	Re: Is Using The Same Headline On 2 Pages Okay? "How can you have any pudding if you don't eat yer meat?" Might want to try an old trick for beating writer's block or headline dread... Take that killer headline of yours and paste it into a word document. Set an egg timer for 33 minutes and do nothing but write headlines for the next half-hour. Don't stop until the timer goes off. Don't get hung up editing the headlines you write. Duplicate and modify a new version each time you make a change. Swipe the best words or lines from different versions and combine them into new headlines. By the time your egg timer rings, you'll have written more than one new "killer" headline. In fact, you may decide the one you're in love with right now may not be your favorite after all. Pick the best ones and test 'em. You'll never ask this question again. And you won't have to worry about duplicate content either. : ) Best, Brian
	Brian McLeod The Warrior Event 2012 - March 10-11 - Raleigh NC! Direct Response Copywriting \| Get on my private list immediately...

08-04-2009, 03:39 PM	#5
ghyphena HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Oxford, UK Posts: 170 Blog Entries: 9 Thanks: 16 Thanked 60 Times in 38 Posts Contact Info	Re: Is Using The Same Headline On 2 Pages Okay? And to further develop the idea: I read somewhere of a similar strategy (though suggested in the context of PPC headlines) which was to go to Digg.com and enter in your search term. The idea was that the top-ranking diggs were the ones that attracted the most attention and, therefore, the greatest number of votes. Gil-Ad
	Gil-Ad Schwartz