Which squeeze page do you prefer?

Simon Stanley · 08-01-2009, 01:46 PM

Hey all

I am currently editing my Adwords squeeze page for a big ad swap coming up. Which of the following squeeze pages do you prefer?

FREE Google Adwords Success Roadmap eCourse

or

FREE Google Adwords Success Roadmap eCourse

Thanks for all of your help. Any suggestions/advice are always appreciated.

Thanks

Si

hobsdv · 08-02-2009, 05:49 PM

seems there is a problem with your links none of them are working here

dave147 · 08-03-2009, 09:09 AM

I think the first one is better

davemiz · 08-03-2009, 10:44 AM

the one that gets a higher optin conversion.

this is direct response marketing.... opinions don't matter.... testing results do.

split test both and see which has the higher conversion.

Liquification · 08-03-2009, 11:07 AM

Quote:

Originally Posted by davemiz

the one that gets a higher optin conversion.

this is direct response marketing.... opinions don't matter.... testing results do.

split test both and see which has the higher conversion.

Definitely agree with Davemiz. It doesn't matter what looks better to the eye or what people think is better. You should test both and stick with whichever one converts the best. Testing is the only way to know.

TheUltimatePublishing · 08-03-2009, 09:01 PM

Quote:

Originally Posted by scadwal

Hey all

I am currently editing my Adwords squeeze page for a big ad swap coming up. Which of the following squeeze pages do you prefer?

FREE Google Adwords Success Roadmap eCourse

or

FREE Google Adwords Success Roadmap eCourse

Thanks for all of your help. Any suggestions/advice are always appreciated.

Thanks

Si

Most of the time, red headlines will win, however, it's better to play it safe..... test! Since you'll be doing ad swap, why not put a link that split test both pages. Use Google Website Optimizer.

HassanAjmal · 08-03-2009, 09:28 PM

Red is most likely going to win! Even to me, the red stood out more and got my attention.

Freeman77 · 08-03-2009, 09:35 PM

I vote for the red too

TheUltimatePublishing · 08-03-2009, 09:46 PM

Most of the time red will win, however, still you need to test it. Remove the background image, it looks really outdated.

Does a signature just below the headline improve response? I've not tested that, wondering if it's worth testing.....

cgallagher93 · 08-04-2009, 03:54 AM

My opinion is the first one, but I agree with davemiz. Opinions don't matter.

Get Google Analytics and test!

Connor

TheUltimatePublishing · 08-04-2009, 03:57 AM

Quote:

Originally Posted by cgallagher93

Opinions don't matter.

Get Google Analytics and test!

Right on!!!!! Do you mean Google Website Optimizer?

Kevin Williams · 08-04-2009, 05:11 AM

I would rather read the second one any day. Regardless of how much attention the red attracts you need the headline to pull it in. Also one thing that people don't seem to think about anymore is headline pointing, for example:

This is my super brilliant, clever,
----and amazingly awesome
------converting headline

[----------Content------------]

Notice how the headline actually points you to the content? Of course you'll still need a good headline, but this strategy works and I use it commonly to bring their attention from the headline to the content.

Kyle Tully · 08-04-2009, 05:22 AM

$531.65 in 20 days?

You're going to need a bigger promise to get this market interested.

hayfj · 08-04-2009, 05:50 AM

I think the Red is much better, but think the font is wrong.

Perhaps use the IMPACT font or VERDANA.

What about adding testimonials from people who've used your programme or actually benefited from what you offer.

People are very sceptical of the author's claims these days and want additional social proof form others who have done it - THAT IS WAY MORE POWERFUL.

Hope that helps.

(But you know the old adage - Test. Test. Test.)

Regards

Fraser

davemiz · 08-04-2009, 10:08 AM

the comments are hysterical..... this is direct response marketing. You guys know better than actual testing results?

cmon, get real.

all the opinions don't mean jack. (sorry, but its true)

and red doesn't always win... thats a very incorrect statement to make.

you MUST test. PERIOD.

BrainDance · 08-04-2009, 10:53 AM

i like the 500 in 20 days promise, there are too many make a thousand in a day promise sites, keep it realistic.
I dont know anything about split testing or the other hoops you guys have to jump through, but:
-ecover is cheap looking, remove it, use a generic map/google image or get a new cover
-highlight the audio buttons
-after sign up, the big green button, tell people what it's for
-privacy policy needed
-if you have to have a page background, use a watermarked map

BigVin · 08-04-2009, 11:54 AM

That's what I was wondering. Why ask people which they prefer instead of actual testing from your target market?

If you're going to ask someone (and take their response seriously) I would at least ask someone who has deep experience with it.

Results are the only thing that matters.

Salespectus · 08-06-2009, 03:03 AM

Hi,

Agreed! The only thing that counts are the results, not opinions. And the only way to find out is to split-test the 2 squeeze pages.

However, here is something I would do:

1. Use a sub-heading for the list of what prospects will get or learn.

For example

[Sub-heading]
Here Is What's Included In This Ecourse

. The EXACT keywords, ads, and crazy-converting landing ...
. How to tap into ultra-profitable ...
.
.
.

2. Make sure to use tick marks or bullet points for the list of what prospects will get or learn.

3. Add a call to action above the opt-in form.

ie

To Get Free Access To My Google Adwords Campaign And My Adwords Success Roadmap,
Fill in Your Name And Email Address Below

[Opt-in Form]

Notice I didn't say one squeeze page was better than the other.

Regards

08-01-2009, 01:46 PM	#1
Simon Stanley HyperActive Warrior War Room Member Join Date: May 2009 Posts: 243 Thanks: 28 Thanked 20 Times in 10 Posts	Which squeeze page do you prefer? Hey all I am currently editing my Adwords squeeze page for a big ad swap coming up. Which of the following squeeze pages do you prefer? FREE Google Adwords Success Roadmap eCourse or FREE Google Adwords Success Roadmap eCourse Thanks for all of your help. Any suggestions/advice are always appreciated. Thanks Si
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08-02-2009, 05:49 PM	#2
hobsdv HyperActive Warrior War Room Member Join Date: Jul 2006 Location: Bolton. Posts: 206 Thanks: 35 Thanked 57 Times in 49 Posts Social Networking Contact Info	Re: Which squeeze page do you prefer? seems there is a problem with your links none of them are working here
	Quality Video Transcriptions - Low Prices Guaranteed. Professional Ebook Covers - and CD/DVD covers.

08-03-2009, 09:09 AM	#3
dave147 Platinum Warrior Member War Room Member Join Date: Mar 2009 Location: AU Posts: 2,716 Thanks: 475 Thanked 328 Times in 267 Posts	Re: Which squeeze page do you prefer? I think the first one is better
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08-03-2009, 10:44 AM	#4
davemiz Senior Warrior Member Join Date: Sep 2003 Location: Miami, Fl. USA. Posts: 1,446 Thanks: 8 Thanked 162 Times in 108 Posts	Re: Which squeeze page do you prefer? the one that gets a higher optin conversion. this is direct response marketing.... opinions don't matter.... testing results do. split test both and see which has the higher conversion.
	Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV

08-03-2009, 09:28 PM	#7
HassanAjmal I Be The Warrior War Room Member Join Date: Jun 2009 Location: Queens NYC Posts: 121 Thanks: 12 Thanked 9 Times in 8 Posts Social Networking Contact Info	Re: Which squeeze page do you prefer? Red is most likely going to win! Even to me, the red stood out more and got my attention.

08-03-2009, 09:35 PM	#8
Freeman77 IM GENIUS War Room Member Join Date: Jun 2009 Location: Chicago Posts: 522 Thanks: 17 Thanked 51 Times in 37 Posts	Re: Which squeeze page do you prefer? I vote for the red too

08-03-2009, 09:46 PM	#9
TheUltimatePublishing Advanced Warrior Join Date: May 2006 Posts: 538 Thanks: 2 Thanked 6 Times in 5 Posts	Re: Which squeeze page do you prefer? Most of the time red will win, however, still you need to test it. Remove the background image, it looks really outdated. Does a signature just below the headline improve response? I've not tested that, wondering if it's worth testing.....
	=> FREE Google AdWords Crash Course (Value: $49.95) => Internet Marketing Blog With Reviews (Value: Priceless)

08-04-2009, 03:54 AM	#10
cgallagher93 Six-Figure Copywriter War Room Member Join Date: Jul 2009 Location: Blackpool, UK Posts: 184 Thanks: 42 Thanked 38 Times in 24 Posts Social Networking Contact Info	Re: Which squeeze page do you prefer? My opinion is the first one, but I agree with davemiz. Opinions don't matter. Get Google Analytics and test! Connor
	To Succeed Online You Need Top-Notch Sales Copy - My Easy Video Player Sales Letter Converted At 10% And Sold Over $100k In Just Under 13 Hours! Get In Touch Today For A FREE Critique Or To Hire Me...

08-04-2009, 05:11 AM	#12
Kevin Williams Power-Writer/Programmer War Room Member Join Date: May 2009 Location: Eugene, OR Posts: 515 Thanks: 78 Thanked 86 Times in 64 Posts	Re: Which squeeze page do you prefer? I would rather read the second one any day. Regardless of how much attention the red attracts you need the headline to pull it in. Also one thing that people don't seem to think about anymore is headline pointing, for example: This is my super brilliant, clever, ----and amazingly awesome ------converting headline [----------Content------------] Notice how the headline actually points you to the content? Of course you'll still need a good headline, but this strategy works and I use it commonly to bring their attention from the headline to the content.

08-04-2009, 05:22 AM	#13
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,343 Thanks: 98 Thanked 268 Times in 128 Posts Social Networking Contact Info	Re: Which squeeze page do you prefer? $531.65 in 20 days? You're going to need a bigger promise to get this market interested.
	Thought About Offline Consulting? Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month... Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month Don't you deserve the same unfair advantage?

08-04-2009, 05:50 AM	#14
hayfj Banned Join Date: Aug 2009 Location: Moray, Scotland Posts: 30 Blog Entries: 3 Thanks: 0 Thanked 3 Times in 2 Posts Social Networking Contact Info	Re: Which squeeze page do you prefer? I think the Red is much better, but think the font is wrong. Perhaps use the IMPACT font or VERDANA. What about adding testimonials from people who've used your programme or actually benefited from what you offer. People are very sceptical of the author's claims these days and want additional social proof form others who have done it - THAT IS WAY MORE POWERFUL. Hope that helps. (But you know the old adage - Test. Test. Test.) Regards Fraser

08-04-2009, 10:08 AM	#15
davemiz Senior Warrior Member Join Date: Sep 2003 Location: Miami, Fl. USA. Posts: 1,446 Thanks: 8 Thanked 162 Times in 108 Posts	Re: Which squeeze page do you prefer? the comments are hysterical..... this is direct response marketing. You guys know better than actual testing results? cmon, get real. all the opinions don't mean jack. (sorry, but its true) and red doesn't always win... thats a very incorrect statement to make. you MUST test. PERIOD.
	Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV

08-04-2009, 10:53 AM	#16
BrainDance HyperActive Warrior Join Date: Aug 2008 Location: Lancaster,PA Posts: 354 Blog Entries: 1 Thanks: 5 Thanked 52 Times in 36 Posts Social Networking Contact Info	Re: Which squeeze page do you prefer? i like the 500 in 20 days promise, there are too many make a thousand in a day promise sites, keep it realistic. I dont know anything about split testing or the other hoops you guys have to jump through, but: -ecover is cheap looking, remove it, use a generic map/google image or get a new cover -highlight the audio buttons -after sign up, the big green button, tell people what it's for -privacy policy needed -if you have to have a page background, use a watermarked map
	================================ I am taking on only ecover design work for the next 90 days. Rates are 47.00 for single cover, discounts for multiple..just ask! No payment until completed. http://www.d27portfolio.com for sample works

08-04-2009, 11:54 AM	#17
BigVin HyperActive Warrior War Room Member Join Date: Oct 2007 Location: , , USA. Posts: 177 Thanks: 4 Thanked 10 Times in 4 Posts Social Networking Contact Info	Re: Which squeeze page do you prefer? That's what I was wondering. Why ask people which they prefer instead of actual testing from your target market? If you're going to ask someone (and take their response seriously) I would at least ask someone who has deep experience with it. Results are the only thing that matters.
	The life of a marketing nut... Vince Whinnery's Blog

08-06-2009, 03:03 AM	#18
Salespectus Active Warrior Join Date: Jan 2007 Location: , , . Posts: 32 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Which squeeze page do you prefer? Hi, Agreed! The only thing that counts are the results, not opinions. And the only way to find out is to split-test the 2 squeeze pages. However, here is something I would do: 1. Use a sub-heading for the list of what prospects will get or learn. For example [Sub-heading] Here Is What's Included In This Ecourse . The EXACT keywords, ads, and crazy-converting landing ... . How to tap into ultra-profitable ... . . . 2. Make sure to use tick marks or bullet points for the list of what prospects will get or learn. 3. Add a call to action above the opt-in form. ie To Get Free Access To My Google Adwords Campaign And My Adwords Success Roadmap, Fill in Your Name And Email Address Below [Opt-in Form] Notice I didn't say one squeeze page was better than the other. Regards