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Old 08-07-2009, 08:44 AM   #1
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Lightbulb Please critique my new copywriting secrets article title

Hi everyone,

Am writing an article about copywriting secrets. Please critique my title.

As a thank you for your valuable input, I've contracted with the virtual home-made chocolate chip cookie baking angels. They're right there inside your computer.

After you read the title and type in your critique, those angels reach out through your monitor and hand you a virtual, lucious, mouth-watering chocolate chip cookie! No calories! No need for money! Free!

Thanks, because I appreciate your expert input. Here is the title:

4 Easy, Impressive and New Copywriting Secrets to Use Now

Susan

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Old 08-07-2009, 10:09 AM   #2
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Default Re: Please critique my new copywriting secrets article title

I also don't like "impressive".

I think "now" and "to use" might even be redundant, really? Clearly they're to use ...

Isn't just "Four easy, new copywriting secrets" a little snappier?

Alexa Smith ...

... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

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Old 08-07-2009, 10:22 AM   #3
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Default Re: Please critique my new copywriting secrets article title

4 Dead Simple Copywriting Secrets You Can Use Right Now
4 Wickedly Powerful Copywriting Secrets You Need To Know
Top Copywriters Rely On These 4 Powerful Secrets, So Can You

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Old 08-07-2009, 11:10 AM   #4
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Default Re: Please critique my new copywriting secrets article title

I guess I am used to seeing 3, 5 or 10. If it were me I might add one more tip and then say something like:

5 cash pulling copy secrets you can put to use in the next 5 minutes
5 devastating copywriting secrets you'd be a fool not to read
Don't cry when your copy fails - read these 5 tips and prosper
5 minutes, 5 copywriting secrets, 5 more leads the easy way
Suck in cash like a vacuum with these 5 simple copywriting tips
Instantly improve your sales with these 5 powerful copywriting secrets
Wordplay - 5 secrets to more effective sales writing - right now
5 copywriting secrets that doubled my conversions almost instantly
Think you know? Think again, 5 must have copywriting secrets of the pros

I guess you are targeting copywriters? The reason I am asking is because many people don't know what copywriting is. Just out of curiosity, one day I went around asking people to tell me if they knew what copywriting was. Out of the 15 or 20 people I asked, most had no idea. Many thought it had something to do with legal or notary services.

Good luck, thanks for that delicious virtual chocolate chip cookie.

I write copy. I'm on Linkedin if you're curious.
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Old 08-07-2009, 11:18 AM   #5
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Default Re: Please critique my new copywriting secrets article title

I think that "easy" and "impressive" doesn't go well with "secrets". As far as numbers, I like 3, 5, 7, 10 and 12

Me
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Old 08-07-2009, 11:24 AM   #6
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Default Re: Please critique my new copywriting secrets article title

I actually did a little survey on Ask500People several months back to see how many people knew what a copywriter was and wasn't. Here's the results:



Small number of results overall but interesting nonetheless.

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Old 08-07-2009, 11:45 AM   #7
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Default Re: Please critique my new copywriting secrets article title

Hi, Susan.

I concur with the comments from both Doug and activetrader
about having a greater number of points in your article, such
as 5, 7 or 10.

Brian, your three title suggestions are great!

Here's my suggestion for a title:

5 Fresh, Proven And Easy-To-Apply Copywriting Methods That Really Deliver!
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Old 08-07-2009, 11:48 AM   #8
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Default Re: Please critique my new copywriting secrets article title

Quote:
Originally Posted by Astounding Writing Coach View Post

Thanks, because I appreciate your expert input. Here is the title:

4 Easy, Impressive and New Copywriting Secrets to Use Now

Susan
-The number should be odd--3, 5, 7, [10]
-'impressive' must go.
- it's missing "you"
- "use now" is not a benefit. (except for timeliness)

My version: 5 Quick And Easy Copywriting Secrets That Can Make You Rich

-Ray Edwards

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Old 08-07-2009, 12:11 PM   #9
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Default Re: Please critique my new copywriting secrets article title

Everyone,

I appreciate you all for your input. This is a great forum. Thank you for taking the time to do a critique. You have made my job much easier picking a headline.

Now go get your cookies and milk!

Thanks again.
Susan

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I forbid you to grab your target market's attention. Do not go here for an incredible free ebook on how to do it. http://www.yoursecretwishes.com/Free...ctingEbook.htm
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Old 08-07-2009, 12:12 PM   #10
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Default Re: Please critique my new copywriting secrets article title

These are great! Thanks for sharing your headline mastery.
Susan

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I forbid you to grab your target market's attention. Do not go here for an incredible free ebook on how to do it. http://www.yoursecretwishes.com/Free...ctingEbook.htm
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Old 08-07-2009, 12:58 PM   #11
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Default Re: Please critique my new copywriting secrets article title

Quote:
Originally Posted by BrianMcLeod View Post
4 Dead Simple Copywriting Secrets You Can Use Right Now
The bolded portion was going to be my suggestion.

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Old 08-10-2009, 10:47 AM   #12
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Default Re: Please critique my new copywriting secrets article title

Madison Avenue's top 4 copywriting secrets for success.
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