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| Handsome ... but Humble : War Room Member Join Date: Jun 2003 Location: , , USA.
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Back in college we used to have fraternity parties every month I was in charge of the Fliers. the fliers usually look like this: ================ Fraternity Party APD is having a party and you are invited Date: Time blah blah blah ================ We did ok but we weren't blowing out the room like we wanted to We usually got 80 - 100 people at out parties So I made a slight adjustment to the Flier ================ Free Sex! APD is having a party and you are invited Date: Time blah blah blah ================ Results: Bad News; We got a Call from the Dean of the college telling us the Fliers were offensive and to take them down Good News: In the Two days the Fliers were up we got enough attention so that instead of 80 - 100 people at he party .. we had over 400! This is when I first realized the power of a headline :0) Jack P.S. I bet this thread gets a lot of views ![]() P.P.S. Technically the headline wasn't deceiving anybody. When Beer and college students mix there is a good chance you may get what the Headline offered |
| STOP BUYING WSO's! - It's very easy to spend a lot of money and waste a lot of time chasing MAGIC BULLETS. I make thousands of dollars every month with a business that costs less than $300 to start. I can help you do the same - FREE UNLIMITED ONE ON ONE COACHING - PM ME | |
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| | #2 | |
| Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA
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| Quote:
re: Beer and college students. That's when some serious salesmanship skills being used by whoever (male or female) initiates the first contact. Check out: * Get interest from the desired prospect * Overcome objections/break the ice * Explain/Pile on the benefits... given non-verbally most times (i.e. kissing) * Make a compelling offer * Close the sale And some people claim they've never sold anything in their lives. | |
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| | #3 |
| Matthew James O'Connor War Room Member Join Date: May 2005 Location: Darkest Lincolnshire, UK
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Wow... I can't imagine why that headline worked! ![]() Is it bad that I was the first to click? Love your sig line Jack. Reminds me of one of my favorite (bad) similes... "Worn down at the edges like a Times Square hooker, the caretaker's last tooth lay on the floor like a yellow Chiclet." EDIT:- Should have known Mike would get there first |
| Diary of a 7-Figure Copywriter Infomercial Veteran Turned Copywriter Wants To Explode Your Sales...Delicious Sales Copy Last edited by Matt James; 08-13-2009 at 06:56 AM. Reason: Mike beat me to it! | |
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| | #4 |
| Veteran Copywriter War Room Member Join Date: Jan 2003 Location: Sarasota, FL, USA.
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The headline is not offensive it is DECEPTIVE. There's no such thing as Free Sex. You ALWAYS pay one way or the other. -Ray Edwards |
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| | #5 |
| Handsome ... but Humble : War Room Member Join Date: Jun 2003 Location: , , USA.
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| STOP BUYING WSO's! - It's very easy to spend a lot of money and waste a lot of time chasing MAGIC BULLETS. I make thousands of dollars every month with a business that costs less than $300 to start. I can help you do the same - FREE UNLIMITED ONE ON ONE COACHING - PM ME | |
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| | #6 |
| Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA
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| That's what happens when your kids get the whole family everyday by 6:00 a.m. If they took after me, they'd sleep until 10 a.m. My wife's idea of sleeping in (for her) is 5 a.m. ![]() There's lots of mornings I'm drinking that first cup of coffee and checking email before sunrise. |
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| | #7 |
| Warrior Member Join Date: Aug 2009
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The best headline ever! it certainly caught my eye |
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| | #8 |
| HyperActive Warrior War Room Member Join Date: Jun 2008 Location: TX
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I totally had to click - reminds me of a postsecret confession where a hubby re-tales a familiar beach trip story of the wife and kids running down to the water while he's lugging all the towels, chairs and snacks. Once he plops down, a half-naked co-ed walks by flaunting her . . . tan. Needless to say, he felt rewarded for all his hard work. Cracked me up! College fun never goes out of style. ![]() Ann |
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| | #9 |
| Felicia Slattery Join Date: Sep 2007 Location: Oswego, IL, USA.
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Jack! I had to click because I thought to myself, "NOW what is that Jack Bastide up to?" LOL You are SO right about good copy and the power of a headline. Get people to read your message and remember it... and do what you want them to do. Why am I not surprised you used that headline for a college party?? And I agree... you end up getting what you pay for and/or paying for it no matter what! You crack me up. Do me a favor... don't use that headline in my copy anywhere, ok? Wouldn't work for my market. LOL Felicia |
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Felicia J. Slattery, MA Communication Coach Are you credible? I'll show you how. Free. Now. http://www.CredibilityAndCashFlow.com | |
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| | #10 |
| Advanced Warrior War Room Member Join Date: Nov 2006 Location: Spokane, WA
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When I saw the headline above, I thought: "That's one way to break into the copywriter-for-hire market" Certainly a unique offer. |
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| | #11 | |
| Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD
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| Quote:
Sure a keg of PBR is $70 so you can argue there's a cost, but at a party you're drinking regardless. So sex really is a "FREE BONUS." Colm | |
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| | #12 |
| Handsome ... but Humble : War Room Member Join Date: Jun 2003 Location: , , USA.
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This thread sure has a lot of views Does that mean Copywriters are Horn Dogs? Jack |
| STOP BUYING WSO's! - It's very easy to spend a lot of money and waste a lot of time chasing MAGIC BULLETS. I make thousands of dollars every month with a business that costs less than $300 to start. I can help you do the same - FREE UNLIMITED ONE ON ONE COACHING - PM ME | |
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| | #13 |
| Software Developer War Room Member Join Date: Jun 2009 Location: Queens, NY
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LIES! I wanted the free sex!
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| Local Marketing Titan - Auto Review Site Submission - Backlink Builder - Client Tracking & Reporting + More! Power Leads Pro - Worlds Most Powerful Lead Generation Software | |
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| | #14 |
| Software Developer War Room Member Join Date: Jun 2009 Location: Queens, NY
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| Local Marketing Titan - Auto Review Site Submission - Backlink Builder - Client Tracking & Reporting + More! Power Leads Pro - Worlds Most Powerful Lead Generation Software | |
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| | #15 |
| Warrior Member War Room Member Join Date: Jun 2004 Location: Beverly Hills, CA USA
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The headline surely caught my eye. Who would resist FREE sex?
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| | #16 |
| Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA
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| | #17 |
| Geek it til' it MHz! War Room Member Join Date: Nov 2007 Location: The Boro, TN
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| | #19 |
| Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA
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| | #20 |
| Geek it til' it MHz! War Room Member Join Date: Nov 2007 Location: The Boro, TN
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Ocifer I swear'd to drunk I'm not God!
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| | #21 |
| HyperActive Warrior War Room Member Join Date: Aug 2002 Location: The mind of a prospect
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| Scary good... | |
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| | #22 |
| AT gmail DOT com War Room Member Join Date: May 2009 Location: Kent, WA
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I've got this great t-shirt idea. See, you wear it under your dress shirt, and you try to pick up chicks. As the night wears on, and you have a bit more to drink, you know you've got the beer goggles on... so you unbutton the dress shirt, and it says "NO FAT CHICKS." Nothing new here, right? BUT WAIT... THERE'S MORE! After you've had EVEN MORE to drink, you slip off to the bathroom. "No fat chicks, my arse," you think. "At this point, I don't care!" So you pull the shirt off, and turn it inside out. There, on the other side, it says... "FAT CHICKS OK!" And come the morning, you'll probably have gotten one! Isn't that just the most awesome idea EVAR?! |
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| | #23 | |
| Handsome ... but Humble : War Room Member Join Date: Jun 2003 Location: , , USA.
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Reminds me of the Time I went to a Bar with all my fraternity buddies After a few, Ok more than few, screwdrivers I wound up making out with a "Calorie Challenged" female My Fraternity Brothers never let me hear the end of it Jack Quote:
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| STOP BUYING WSO's! - It's very easy to spend a lot of money and waste a lot of time chasing MAGIC BULLETS. I make thousands of dollars every month with a business that costs less than $300 to start. I can help you do the same - FREE UNLIMITED ONE ON ONE COACHING - PM ME | ||
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| | #24 |
| Terry Mason Join Date: Aug 2009 Location: Cardiff South Wales UK
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| What sells, sex sells. Pity I'm so ugly !! But you are right of course. The title has to work or you will not get the traffic. It’s a bit of a fine line and one that I suppose we all have to master to prosper in this visual business. |
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| | #25 |
| Active Warrior War Room Member Join Date: Jul 2009 Location: Northern Ireland
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Let us know when you are having the next party. Joe |
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| | #26 |
| HyperActive Warrior War Room Member Join Date: Jun 2006
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Jack B, Headline split test "Free STDs" vs "Free Sex" = Prevention vs Temptation KO'ed in round 1... |
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| | #28 |
| Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom
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So... where's my free sex?
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| Who Wants To Be The Next AUTHORITY In Their Niche? Article Marketing as it should be – that builds your authority, pre-sells for more sales, based on YOUR product. (More...) | |
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| | #29 |
| Geek it til' it MHz! War Room Member Join Date: Nov 2007 Location: The Boro, TN
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| You know nothing is ever 'free' ![]() The True Cost Of 'FREE' Sex All the STDs you can handle, unexpected child support (for the next 18 years), nagging partner will not stop calling and harassing you (You thought it was suppose to be a one night stand?), for those that feel compelled (after the unexpected child) you now have a new mother-in-law that hates your guts And that is the cost for just ONE 'free' sex night! How many nights have you had? ![]() JC P.S. By the way, that question is rhetorical. |
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| | #30 |
| Active Warrior Join Date: Apr 2008 Location: SW Kansas
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Back in the day... I had a buddy running a telemarketing business. To fill up his room with bodies he simply ran an ad with the headline "SEX" with some simple copy and the hours. Worked out great for him, and I'm sure all the employees had some fun after hours. :-0
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| | #31 |
| HyperActive Warrior War Room Member Join Date: Aug 2002 Location: The mind of a prospect
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| Scary good... | |
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| | #32 | |
| Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom
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| Who Wants To Be The Next AUTHORITY In Their Niche? Article Marketing as it should be – that builds your authority, pre-sells for more sales, based on YOUR product. (More...) | ||
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| | #33 |
| War Room Member War Room Member Join Date: Aug 2009 Location: PITTSBURGH PA USA
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Hey Jack, thats a good idea about FREE SEX. I think I will use that headline when we send out flyers promoting our next CHURCH group function. LOL LOL
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