What is a good WSO conversion rate?

[Zeus66]

Hello,

I recently posted a WSO for which I wrote all of the sales copy. It's obviously a bit amateurish, but it is converting around 5%. I'm wondering how to gauge that conversion rate vs. a traditional sales page on the Web. I realize that traffic to WSO's from within WF is a different breed from traffic to Web pages from organic or paid sources. Which begs the question about how to compare conversion rates. I will be testing this by using the same sales copy on the web page I eventually set up for this offer, but I'm wondering in advance if anyone has compared the two before, and what they learned.

Thanks,
John

[Alex Cohen]

John, as you stated, WSOs are a "different breed from traffic to Web pages from organic or paid sources". Comparing converstion rates between the two, therefore, is a fairly useless exercise.

ROI, of course, is an entirely different matter. Determine what your return was for each dollar spent on the WSO. Then determine what your return was for each dollar spent on other paid advertising.

That's a comparison that will give you some useful results to ponder.

Alex

[Chris Ramsey]

My highest converted at 14%

Average is about 3-6% for me though.

[TimCastleman]

You spend $20, you make $22, that is a 10% ROI. I don't care how many people look at it, just how many people buy it.

Targeted Traffic First
Then Offer
Then Copy

[Paul Hancox]

I usually achieve 5-10%, but I wouldn't compare this to traditional conversion rates, because, as far as I'm aware, the viewing stats don't measure "unique" visits, just the number of page views. So technically, one person might visit your WSO 10 times.

[Kevin Lam]

I can't share any insights on the WSO conversions, but I do want to comment on your product. I probably have everything I need and more that's related to article marketing, but I think I'll go ahead and buy your offer, lol. Just to have it in my learning registry and get to it when I can. I try to have about 12-16 hours of learning time each week so I can consume as much as I can while I still get work done. The more I know, the better.

[Raydal]

If you're WSO follows the rules and is cheaper than your
normal price then you can't compare to the two. Since
your WSO will be cheaper and the warrior forum lends you
some credibility that you wouldn't have from 'normal'
traffic then your sales letter would convert less.

No wonder some marketers build their businesses on WSO's.

-Ray Edwards

[gacott]

Great information here though, thanks! And thatnk to my buddy who pointed this out . . . you know who you are. :-)

[Mukul Verma]

When you talk convert, do you mean people who are viewing the thread compared vs sales OR click through vs sales?

[Dean Dhuli]

A good WSO conversion rate?

Hmm...

I don't think there can be one correct answer to that
because there are lot of variables involved here like:

a) The Product
b) The Price
c) The Offer
d) Your popularity in the forum
e) Whether you have a track record of running good WSO's previously
f) Positive comments from people in your WSO thread
g) Number of pages of comments
h) Whether you're sending traffic to the WSO from your list also
i) ... and so on




p

[MontelloMarketing]

I'd say 100% is good.

90% also good.

80% probably also good.

70% pretty good.

Basically there are many "good" conversion rates.

In fact every single number as you work down from 100% is a "good" conversion rate. All the way till you get to a bad one.

[Zeus66]

Thanks for all the useful comments, everyone! It's my first WSO. I'm like a proud new dad. LOL

John

[JAIDEEP2959]

Any rate above 3% should be considered good considering the current recession.