When to reveal price?

ScoTech · 08-24-2009, 07:04 AM

I know I should always split test, and no rule is hard and fast, but I was wondering at what point do you like to reveal the price on your sales page? Do you reveal it before you show the bonuses, after, somewhere else, only at the bottom of the page, in a grid with your bonuses, in a payment box? I've noticed that "As Seen On TV" product commercials always seem to mention the price, then add bonuses before giving the 800 number to call now, so I was wondering what works for you on the web. Thank you warriors.

Scott Murdaugh · 08-24-2009, 11:24 AM

It Depends...

Sometimes price can be a feature of your product "You're getting $997 worth of REAL value for only $17"...

And on some sites/projects I don't quote a price until I've been contacted by the customer.

If I feel the product is higher priced, I'll do my best to not reveal it until they've read through the copy.

So, generally at the end, but again, it depends.

-Scott

Raydal · 08-24-2009, 11:51 AM

A simple rule of thumb is that you should make the price more prominent
the more competitive it is. So if your BIG appeal is your low price then
you can place it in the headline.

The more expensive your product, the more you try and "hide" the price
under a heap of value and benefits. So don't reveal the price until you
have heaped on all the benefits if your product is expensive.

-Ray Edwards

Kevin-VirtualProfitCenter · 08-24-2009, 12:47 PM

My favorite: "When is a diet pill worth $150.00 a bottle?"

Typically I will allude to price during value building in long-form copy, then I will "reveal" the price being much less than they had expected.

ScoTech · 08-24-2009, 06:09 PM

Quote:

Originally Posted by Kevin-VirtualProfitCenter

My favorite: "When is a diet pill worth $150.00 a bottle?"

Typically I will allude to price during value building in long-form copy, then I will "reveal" the price being much less than they had expected.

I really like that idea, I didn't think of taking that approach...

colmodwyer · 08-24-2009, 06:19 PM

Typically, by the time you mention your price you should have built up so much value it seems like a drop in the ocean.

Give a wee trial close...

Then you load up on bonuses to make it even more of a no-brainer.

That seems to be the general rule for your Clickbank type deals anyway.

In the mail (for a subscription service), the general rule seems to be leading with "FREE" your bonus first... Which is yours when you try out the newsletter.

It all depends of course. That's just what I've seen.

Colm

Bill Jeffels · 08-24-2009, 06:25 PM

When you have all of your prospects objestions answered... you have them in the YES mode.

And your copy has sold the hell out of your product.

-Bill

raphaelgaga · 08-24-2009, 06:32 PM

Hi,

I've successfully ran an info business since 1996 and have tested many things. Usually (from my experience at least) it is best to reveal price... THEN inject massive scarcity by saying "But that's not all - big bonus package to the first xx who place order" and then rattle off some can't miss bonuses.

Hope that helps.

seobro · 08-24-2009, 08:57 PM

I put the price right under a picture of the product. AND, right under the price I put the [BUY] button. Guess what, my conversions are typically at 5%. Most people who hide the price and the buy button find that viewer are quick to scan a page. If the do not find the price in less than 20 secs, BAM, they hit the dreaded back arrow.

You do not want a HIGH BOUNCE rate as that will kill your quality score.

int-mark · 08-25-2009, 04:33 AM

I always find that it is best not to reveal the price on the original sales page and to have them click through to find out the price. The reason for this is that if you get them to take an action towards buying your product then they will backwards rationalise that they did it because they want to buy. People hate being inconsistant!

Ross Bowring · 08-25-2009, 04:42 PM

It's not ALWAYS possible but when you are hiding the price... try to really bury it in the middle of a paragraph. Not at the end, or near the beginning.

08-24-2009, 07:04 AM	#1
ScoTech My boys can swim! War Room Member Join Date: Jan 2009 Location: Indiana Posts: 70 Thanks: 24 Thanked 7 Times in 5 Posts	When to reveal price? I know I should always split test, and no rule is hard and fast, but I was wondering at what point do you like to reveal the price on your sales page? Do you reveal it before you show the bonuses, after, somewhere else, only at the bottom of the page, in a grid with your bonuses, in a payment box? I've noticed that "As Seen On TV" product commercials always seem to mention the price, then add bonuses before giving the 800 number to call now, so I was wondering what works for you on the web. Thank you warriors.

08-24-2009, 11:24 AM	#2
Scott Murdaugh ResultsCopywriting.com War Room Member Join Date: Feb 2007 Location: San Diego, Ca Posts: 909 Thanks: 265 Thanked 573 Times in 210 Posts Social Networking Contact Info	Re: When to reveal price? It Depends... Sometimes price can be a feature of your product "You're getting $997 worth of REAL value for only $17"... And on some sites/projects I don't quote a price until I've been contacted by the customer. If I feel the product is higher priced, I'll do my best to not reveal it until they've read through the copy. So, generally at the end, but again, it depends. -Scott
	How To (Ethically) "Exploit" Rich Offline Business Owners For Fun And Profit... How I Consistently Produce Double-Digit Conversion Rates For My Copywriting Clients...

08-24-2009, 11:51 AM	#3
Raydal Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 3,248 Thanks: 150 Thanked 1,131 Times in 501 Posts Social Networking Contact Info	Re: When to reveal price? A simple rule of thumb is that you should make the price more prominent the more competitive it is. So if your BIG appeal is your low price then you can place it in the headline. The more expensive your product, the more you try and "hide" the price under a heap of value and benefits. So don't reveal the price until you have heaped on all the benefits if your product is expensive. -Ray Edwards
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08-24-2009, 12:47 PM	#4
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN Posts: 912 Thanks: 519 Thanked 492 Times in 205 Posts Social Networking	Re: When to reveal price? My favorite: "When is a diet pill worth $150.00 a bottle?" Typically I will allude to price during value building in long-form copy, then I will "reveal" the price being much less than they had expected.
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08-24-2009, 06:19 PM	#6
colmodwyer Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD Posts: 1,534 Thanks: 43 Thanked 140 Times in 79 Posts	Re: When to reveal price? Typically, by the time you mention your price you should have built up so much value it seems like a drop in the ocean. Give a wee trial close... Then you load up on bonuses to make it even more of a no-brainer. That seems to be the general rule for your Clickbank type deals anyway. In the mail (for a subscription service), the general rule seems to be leading with "FREE" your bonus first... Which is yours when you try out the newsletter. It all depends of course. That's just what I've seen. Colm

08-24-2009, 06:25 PM	#7
Bill Jeffels Copywriter / Marketer War Room Member Join Date: Jun 2009 Location: Toronto, Canada Posts: 348 Thanks: 110 Thanked 81 Times in 71 Posts	Re: When to reveal price? When you have all of your prospects objestions answered... you have them in the YES mode. And your copy has sold the hell out of your product. -Bill
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08-24-2009, 06:32 PM	#8
raphaelgaga Active Warrior War Room Member Join Date: May 2009 Posts: 42 Thanks: 0 Thanked 5 Times in 2 Posts	Re: When to reveal price? Hi, I've successfully ran an info business since 1996 and have tested many things. Usually (from my experience at least) it is best to reveal price... THEN inject massive scarcity by saying "But that's not all - big bonus package to the first xx who place order" and then rattle off some can't miss bonuses. Hope that helps.

08-24-2009, 08:57 PM	#9
seobro Senior Warrior Member War Room Member Join Date: Oct 2004 Location: , , USA. Posts: 1,566 Thanks: 18 Thanked 69 Times in 64 Posts Social Networking	Re: When to reveal price? I put the price right under a picture of the product. AND, right under the price I put the [BUY] button. Guess what, my conversions are typically at 5%. Most people who hide the price and the buy button find that viewer are quick to scan a page. If the do not find the price in less than 20 secs, BAM, they hit the dreaded back arrow. You do not want a HIGH BOUNCE rate as that will kill your quality score.
	http://www.seobro.com

08-25-2009, 04:33 AM	#10
int-mark Active Warrior Join Date: Jun 2009 Posts: 87 Thanks: 22 Thanked 3 Times in 3 Posts	Re: When to reveal price? I always find that it is best not to reveal the price on the original sales page and to have them click through to find out the price. The reason for this is that if you get them to take an action towards buying your product then they will backwards rationalise that they did it because they want to buy. People hate being inconsistant!
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08-25-2009, 04:42 PM	#11
Ross Bowring Cash Creating Copywriter War Room Member Join Date: Feb 2007 Location: Philadelphia, USA Posts: 694 Thanks: 538 Thanked 589 Times in 205 Posts Social Networking	Re: When to reveal price? It's not ALWAYS possible but when you are hiding the price... try to really bury it in the middle of a paragraph. Not at the end, or near the beginning.
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