Question About Autoresponder Pricing

[Jack Doug]

Is it possible to hire a person for copywriting of 1 single campaign (ard 60emails) at 30USD?

[Scott Murdaugh]

Is it possible to hire a person for copywriting of 1 single campaign (ard 60emails) at 30USD?

Not if you want to sell anything or keep your subscribers signed up... .50 an email? Seriously?

Hell, I'll do it... Give me a PLR article, I'll go have it spun 60 times.

-Scott

P.S. You're probably new to all of this, and I probably sound like an ass. I'm not. .50 for an email is insultingly low. $50 per email is low (If the writer can convert).

[Traci]

Originally Posted by Jack Doug

Is it possible to hire a person for copywriting of 1 single campaign (ard 60emails) at 30USD?

Is it possible to hire a person for this? Yes

Is it possible to hire a copywriter for this? No

Most copywriters charge between $30 (on the very low end) and $500 for 1 single email. I believe the average, from what I've seen, is about $150 per email. Not 1 campaign. I'm talking ONE email.

If you want your emails to sell, you have to pay it. If you want to have conversations in your emails and not sell anything, you can maybe get away with hiring a content writer or doing it yourself. But even that won't do you much good when it comes to making money from your list.

Copywriting is an investment (if you hire the right copywriter), not an expense.

[CopyMonster]

Originally Posted by Jack Doug

Is it possible to hire a person for copywriting of 1 single campaign (ard 60emails) at 30USD?

$30??? Seriously? LOL...

If you can find a good copywriter for $30 to write 60 emails, that could be a business all by itself. Lock person down full time and resell their services for $100 an email.

Think about it, how long will it take to write 60 good emails? You want to pay $30 total for someone's skill and time. You can likely find someone in a developing country to work for that rate. I don't know about finding anyone half decent in the developed world.

[Dean Dhuli]

I doubt if you'd even get good articles for $0.50 a piece.

Then how can you offer such a low price for something
that'd be selling your product and making you money?

If you can find a good copywriter for $30 to write 60 emails, that could be a business all by itself. Lock person down full time and resell their services for $100 an email.

Maybe that's what he's planning to do.

That or he's grossly unaware of how these things work.



[

[Bill Jeffels]

Originally Posted by Jack Doug

Is it possible to hire a person for copywriting of 1 single campaign (ard 60emails) at 30USD?

How much money do you want to make from this campaign?

Because I would think a few thousand... maybe more. So, is that fair to pay someone $30 to bust their a$$ so that you can make thousands.

I don't advertise in my Sig but I have had people contact me to write them a sales letter because they've told me they want to go...
"Big Time".

So, I give them a price and... "Wow I wasn't expecting that". Well, what the hell were you expecting.

Think about it... would it not make sense to pay someone $4000 if it's going to make you $40,000... or... much more. Like everything there are no gurantees. Being a business owner is all about taking risks.

Anyway, next time someone wants to go "Big Time" think about a few things before you start hitting the keyboard.

-Bill

[Jo_Shua]

Jack,

If you have a low budget, then launch a small campaign.

Let me ask you a question:

When you need to go up stairs... Do you start with the first step or the last step?

The same can be said with starting your business. Take the first step, then the next, then the next, and eventually you will reach the top -- in due time.

As it takes effort to climb those stairs, it takes effort to build your business. Do it right the first time, and you will not fail. (Does this mean you will not fall? No. But, get back up and learn from your mistakes... And put that knowledge in your back pocket for a rainy day.)

If I were you, then I would invest that $30 into a good copywriting book. You can find a great list of awesome (and low cost) books here: Top Copywriting Books... Ever

Get this, a few recommended resources are free!

Start there, and learn the copy. Do it yourself for now until you DO have the money to hire a GREAT copywriter whom WILL bring in high conversion sales ;-)


Hope that helps.
JC

[MikeHumphreys]

Originally Posted by Jack Doug

Is it possible to hire a person for copywriting of 1 single campaign (ard 60emails) at 30USD?

Jack, you might find a newer copywriter willing to do it for $30 per email... maybe a low-priced WSO for autoresponder copy BUT... I wouldn't recommend hiring anyone willing to accept less than that. If they are, then there's a real good chance it won't be good quality emails. Yes, I've seen a few WSOs years ago for less than $30/email but those copywriters did it as an one-time deal and were the exception to the rule.

Let me give you some perspective on the amount of work for the average copywriter to write autoresponder emails.

Even if they could knock out a quality autoresponder email in 30 minutes (I need at least an hour per email for writing, editing, proofing, and polishing), that works out to 30 hours of work... or about $1 per hour. That doesn't count the time they would need to review your product or the topic. That review could easily add hours and hours of work on the front end, before they can write the first email.

My advice would be to check out the sticky thread in the copywriting forum here on recommended copywriting books... that's the one that Josh gave you the link for. Spend your $30 on getting 1-2 of them and take some time to read them.

The knowledge and skills you gain (basic copywriting) will be priceless for your business. IMHO, every business owner (offline and online) should learn how to write a basic sales letter or autoresponder email. It's a great skill to have when funds are tight or you need some copy written like... 2 days ago.

Good luck,

Mike

[SamKane]

Use the $30 and have one of the copywriters here make 1 email message. You'll get a bunch of guys on here who will PM
you a special 'secret' offer... They migjht tell you to not tell anyone who wrote it because they are doing you
a favor.
If your product or service is any good you should make some money, and take your
profits to make another one.
Repeat if needed...

[Collette]

What Mike said.

I think a lot of the time, these "clueless" posts come from people who seriously don't understand:

- The value of good copy vs the cost of schlock copy.
- The copywriter's investment - of time, energy, creativity, learning, skill-building, and research needed to craft good copy.
- How both of the above affects their potential bottom line.

And, in far too many cases, people simply allocate ZERO-$$ in their marketing budget towards copywriting services. Assuming they HAVE a marketing budget. Or a marketing plan.

Hence, their sticker shock at being quoted just about anything over $1 for copy.

[Bill Jeffels]

I like Mike's analogy.

It brings a real feel to it. How many hours does it take to write a sales letter? Actually, a sales letter that will make some money.

I believe in a previous post Mike stated (correct me if I'm wrong) that if you spend 40 hours on a sales letter and you charge $4000 dollars to write the letter your making $100 per hour.

Sounds about right to me. That $4000 investment could make the client 10 times that amount.

Some people say... "Wow that's alot of money". Well, would you say doctors make alot of money?

I don't know about you... but I know my doctor couldn't write a million dollar sales letter for Frank Kern.

Best,

Bill Jeffels

[Scott Murdaugh]

The problem with writing for online markets is that 98% of people are clueless (I made that number up, it's probably being conservative.)

People come on trying to learn this stuff, escape the 9-5, whatever.

Then they see posts on places like DP "I Offer Quality Writing Services For .005 Per Word"...

Or GAF, or RAF or any other forum... The standard rate for your average online content writer is about .02-.03 a word.

I've given $x,xxx quotes and heard things like "That could buy me a car"... Or "I've never heard of a writer charging so much"... I've heard a lot of things.

Most people just don't understand the VALUE of a good copywriter. If I couldn't produce results for my clients, no one would pay my fee.

I decided a long time ago to completely stay away from "newbies" (with some VERY rare exceptions) and focus on people who run businesses that already make money... People who have experienced the value of effective copy first hand.

As Collette said... People really don't understand.

If you focus on nickles and dimes, especially when it comes to your sales copy, that's exactly what you get... Nickles and dimes, not dollars.

Originally Posted by Collette

What Mike said.

I think a lot of the time, these "clueless" posts come from people who seariously don't understand:

- The value of good copy vs the cost of schlock copy.
- The copywriter's investment - of time, energy, creativity, learning, skill-building, and research needed to craft good copy.
- How both of the above affects their potential bottom line.

And, in far too many cases, people simply allocate ZERO-$$ in their marketing budget towards copywriting services. Assuming they HAVE a marketing budget. Or a marketing plan.

Hence, their sticker shock at being quoted just about anything over $1 for copy.

-Scott

[Raydal]

Originally Posted by Scott Murdaugh

I decided a long time ago to completely stay away from "newbies" (with some VERY rare exceptions) and focus on people who run businesses that already make money... People who have experienced the value of effective copy first hand.

-Scott

For sure one of the lesson I learned early in my copywriting career.
People who are new to marketing (interestingly) often demands miracles
from copywriters and also place all the blame on you if their product
doesn't sell as they expected.

When you work with business people who understand copy and also
realize that all products may not turn out to be a home run, then even
if the product doesn't sell they just move on to another one and accept
that as a test.

If you find clients who understand that reality then you treat them like
gold.

-Ray Edwards