Attention:Copy Writter->Top Headline Book Ever?!

mavischan · 08-29-2009, 05:01 AM

Hi I am a newbie and thinking learn writing magic headlines that attract alot of people, I mean really ALOT!

I have been doing my research and I know David Garfinkel and Ted Nicholas is quite good in headlines, but I just not sure which one to pick? Any advice?

1) Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More - David Garfinkel
2) Magic words that make you rich - Ted Nicholas
3) or other book you would recommend to me

**Cause I am currently not in US, it is hard for me to get physical book, I will be great if you can recommend books that sell online - Ebooks.

Kevin Lam · 08-29-2009, 10:38 AM

Mavi,

Just pick one. They're both phenomenal writers and teachers. It's like asking which basketball to use, the red one or the orange one. It makes no difference in the playing field, it's just a matter of preference of which one you want to use. Good luck.

And if you want to look at other books, look at the sticky in here. There are tons of them.

Loren Woirhaye · 08-29-2009, 12:28 PM

If you haven't read "Tested Advertising Methods" and "How To Write
A Good Advertisement" you are missing two key texts on copy
and headlines.

The deepest treatment of headline development I have read is
in "Breakthrough Advertising", which is hard to get and pricey.

In India you can get Clyde Bedell's book on advertising, and while
it's seldom mentioned today as a source text it's a book you can
learn a great deal from. In the USA it's published as "How To Write
Advertising That Sells", but in India it's something else.

Most ebooks I have read on advertising are not up to the standard
of the printed books. Of course there are some bad books in print
as well, but if you read and re-read the advertising classics you
should develop skill and insight well enough and be able to apply
what you've learned to online advertising.

There is quite a craft to writing effective headlines. Brian Keith
Voyle's "Advertising Magic" is quite good on the topic of how
to develop them, though as a swipe file (if that's what you are
looking for) it's not impressive.

Matt James · 08-29-2009, 01:32 PM

Quote:

The deepest treatment of headline development I have read is
in "Breakthrough Advertising", which is hard to get and pricey.

It used to be hard to get

I got this fairly recently, incredible stuff. Not bad price either...

Eugene Schwartz Breakthrough Advertising | The Total Package

Jay Truman · 08-30-2009, 08:16 AM

its not a book on headlines, but you can check out the national enquirer.

the headlines their copywriters produce sell 15 million copies of their publications, every week.

waihon · 08-30-2009, 11:30 AM

Great Headlines Instantly by Robert Boduch talks solely about writing headlines. It's available in both physical and digital version.

AndrewStark · 08-30-2009, 06:33 PM

I bought David Garfinkle's book online via Amazon, if you're outside the US it does take a while to ship, but it's been a cracking investment.

mavischan · 09-02-2009, 12:20 AM

Andrew, David Garfinkle's book is available in ebook format.
Advertising Headline Templates That Make You Rich

mavischan · 09-02-2009, 12:22 AM

thanks everyone for your suggestion. I still thinking to go for Ted Nicholas, though I haven get any reply from their support.

Kevin Lam · 09-12-2009, 04:35 PM

I just received my copy of the Breakthrough Advertising, woo-hoo! Can't wait to dig into it throughout the week next week. Busy, busy, busy! If it's as good as people say, I hope all of you have already bought a copy.

dtendrich · 09-12-2009, 05:23 PM

My library has a copy of EVERY killer copywriting book - from Ogilvy to Caples to Schwartz to Robert Collier even!!! The Robert Collier Letterbook is so far the best, I think.

herrick · 09-14-2009, 01:15 PM

hey dtendrich,
Do you have the brilliance breakthrough by eugene schwartz?

Kevin Regier · 09-18-2009, 04:42 AM

Quote:

Originally Posted by dtendrich

My library has a copy of EVERY killer copywriting book - from Ogilvy to Caples to Schwartz to Robert Collier even!!! The Robert Collier Letterbook is so far the best, I think.

I agree the Collier letter book is amazing over in the War Room someone has expanded the ideas he lays out in a free ebook for War Room members you should join and check it out.

08-29-2009, 05:01 AM	#1
mavischan Active Warrior Join Date: Jun 2009 Posts: 51 Thanks: 1 Thanked 0 Times in 0 Posts	Attention:Copy Writter->Top Headline Book Ever?! Hi I am a newbie and thinking learn writing magic headlines that attract alot of people, I mean really ALOT! I have been doing my research and I know David Garfinkel and Ted Nicholas is quite good in headlines, but I just not sure which one to pick? Any advice? 1) Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More - David Garfinkel 2) Magic words that make you rich - Ted Nicholas 3) or other book you would recommend to me **Cause I am currently not in US, it is hard for me to get physical book, I will be great if you can recommend books that sell online - Ebooks.
	This is the Affiliate Program that paid my first commission Instant Wordpress Blog-Google Adsense Profit Income-Earn Your First $1 (& More Of Course!) Online In Just 7 Days **

08-29-2009, 10:38 AM	#2
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts	Re: Attention:Copy Writter->Top Headline Book Ever?! Mavi, Just pick one. They're both phenomenal writers and teachers. It's like asking which basketball to use, the red one or the orange one. It makes no difference in the playing field, it's just a matter of preference of which one you want to use. Good luck. And if you want to look at other books, look at the sticky in here. There are tons of them.

08-29-2009, 12:28 PM	#3
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,542 Blog Entries: 15 Thanks: 117 Thanked 904 Times in 651 Posts Social Networking Contact Info	Re: Attention:Copy Writter->Top Headline Book Ever?! If you haven't read "Tested Advertising Methods" and "How To Write A Good Advertisement" you are missing two key texts on copy and headlines. The deepest treatment of headline development I have read is in "Breakthrough Advertising", which is hard to get and pricey. In India you can get Clyde Bedell's book on advertising, and while it's seldom mentioned today as a source text it's a book you can learn a great deal from. In the USA it's published as "How To Write Advertising That Sells", but in India it's something else. Most ebooks I have read on advertising are not up to the standard of the printed books. Of course there are some bad books in print as well, but if you read and re-read the advertising classics you should develop skill and insight well enough and be able to apply what you've learned to online advertising. There is quite a craft to writing effective headlines. Brian Keith Voyle's "Advertising Magic" is quite good on the topic of how to develop them, though as a swipe file (if that's what you are looking for) it's not impressive.
	HOT! $25,000,000/yr Copywriter's Secret Book—FREE! \| The "Automated Free Traffic Formula" ArticleBot Secrets Revealed! Breakthrough Marketing Blog (+ goodies) CopyWriting Services

08-30-2009, 08:16 AM	#5
Jay Truman Active Warrior Join Date: Jul 2009 Posts: 82 Thanks: 17 Thanked 6 Times in 6 Posts	Re: Attention:Copy Writter->Top Headline Book Ever?! its not a book on headlines, but you can check out the national enquirer. the headlines their copywriters produce sell 15 million copies of their publications, every week.

08-30-2009, 11:30 AM	#6
waihon HyperActive Warrior War Room Member Join Date: Feb 2006 Location: Kuala Lumpur, Malaysia. Posts: 113 Thanks: 10 Thanked 23 Times in 20 Posts Social Networking	Re: Attention:Copy Writter->Top Headline Book Ever?! Great Headlines Instantly by Robert Boduch talks solely about writing headlines. It's available in both physical and digital version.

08-30-2009, 06:33 PM	#7
AndrewStark Advanced Warrior War Room Member Join Date: Sep 2007 Location: United Kingdom. Posts: 500 Thanks: 35 Thanked 120 Times in 43 Posts Social Networking	Re: Attention:Copy Writter->Top Headline Book Ever?! I bought David Garfinkle's book online via Amazon, if you're outside the US it does take a while to ship, but it's been a cracking investment.
	Andrew - http://www.andrewstark.com Click Here For A List Building Secret

09-02-2009, 12:20 AM	#8
mavischan Active Warrior Join Date: Jun 2009 Posts: 51 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Attention:Copy Writter->Top Headline Book Ever?! Andrew, David Garfinkle's book is available in ebook format. Advertising Headline Templates That Make You Rich
	This is the Affiliate Program that paid my first commission Instant Wordpress Blog-Google Adsense Profit Income-Earn Your First $1 (& More Of Course!) Online In Just 7 Days **

09-02-2009, 12:22 AM	#9
mavischan Active Warrior Join Date: Jun 2009 Posts: 51 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Attention:Copy Writter->Top Headline Book Ever?! thanks everyone for your suggestion. I still thinking to go for Ted Nicholas, though I haven get any reply from their support.
	This is the Affiliate Program that paid my first commission Instant Wordpress Blog-Google Adsense Profit Income-Earn Your First $1 (& More Of Course!) Online In Just 7 Days **

09-12-2009, 04:35 PM	#10
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts	Re: Attention:Copy Writter->Top Headline Book Ever?! I just received my copy of the Breakthrough Advertising, woo-hoo! Can't wait to dig into it throughout the week next week. Busy, busy, busy! If it's as good as people say, I hope all of you have already bought a copy.

09-12-2009, 05:23 PM	#11
dtendrich Writer of Copy War Room Member Join Date: Aug 2009 Posts: 160 Thanks: 16 Thanked 36 Times in 19 Posts	Re: Attention:Copy Writter->Top Headline Book Ever?! My library has a copy of EVERY killer copywriting book - from Ogilvy to Caples to Schwartz to Robert Collier even!!! The Robert Collier Letterbook is so far the best, I think.
	Copywriting Tips, internet marketing jargon, thoughts, and rants by me. Atlanta Copywriter, serving clients worldwide. Write your life. David Tendrich

09-14-2009, 01:15 PM	#12
herrick HyperActive Warrior War Room Member Join Date: Mar 2009 Location: new york Posts: 130 Thanks: 26 Thanked 11 Times in 11 Posts	Re: Attention:Copy Writter->Top Headline Book Ever?! hey dtendrich, Do you have the brilliance breakthrough by eugene schwartz?
	Conquer Marketing Now