Empathy

The Copy Nazi · 08-31-2009, 02:19 AM

Michael Stuart Kelly found this brilliant video from Jay Abraham on a great method of copywriting using Amazon reviews and titles. Its here in the War Room or

here at Google Videos

Jon Steel · 09-08-2009, 09:13 PM

D@MN GOOD! Thanks ...

js

Matt Jutras · 09-08-2009, 09:24 PM

Used this method for a client recently...he was extremely pleased with it...and it did make the writing process a lot more easy. Good stuff. Jay is the man

morganvalenzuela97 · 09-10-2009, 02:21 AM

I am quite new to copywriting and this is really a great help, will look up more of his stuff. thanks!

michalelclerk · 09-10-2009, 05:17 AM

Hi..
Thanks for the video ... Nice work buddy... Also i am trying to collect more things like this so it may helpful to all...

Dainis · 09-10-2009, 09:23 AM

Very interesting. I'll throw something else out there. I'm very good at getting top search engine rankings. Very good. I've come to recognize that the key to top search engine rankings is sincerity.

JohnB23 · 10-08-2009, 02:59 AM

Man, he's sharp!

-It's actually an example of "creative emulation" (his words). Borrowing something and adapting it over to your use.

Also, leverage. Leveraging the money amazon spent. The time and effort spent by customers (reviewers). Pretty sharp.

DougBarger · 10-08-2009, 04:03 AM

Yep, Amazon only brought in something like $233 million yesterday.
Must be doing something right.

Mark McClure · 10-08-2009, 07:53 AM

Good one, M. Le Metro.

"This is infallible" - nice quote near the end.

If I heard him correctly, create a few templates for extracting info in the relevant markets and then hire someone to dig up the data from Amazon?

Cool. Someone could run a WSO around their version of that.

Kevin Rogers · 10-08-2009, 09:10 AM

Great lessons in there for sure.

This video demonstrates one reason why John Carlton eagerly apprenticed for Jay early in his career... willing to do grunt work just to be near Jay's brain.

John recently gave me an in-depth lesson on empathy that caused me to shift my thinking about how I approach it in my copy.

I wrote about it on my blog if anyone cares to see it...

Important Lesson on Empathy In Copywriting

Best,
Kevin

Paul Hancox · 10-08-2009, 12:32 PM

Hmm... my mind is racing now.

I watched this video a few months ago and thought it was pure genius then.

Now I'm wondering... would there be a market for a report full of customer phrases pulled from Amazon, for certain niches?

(I can ask, but I know people saying Yes is not always the same as people handing over Money...)

fasteasysuccess · 10-10-2009, 11:17 AM

great video, I saw that some time ago. It is so important also to really focus on the fact that people buy on emotion and justify with logic. So you can use both parts of what people say to uncover real reasons behind purchases.

JohnB23 · 10-10-2009, 02:33 PM

For Jay Abraham fans, try to get your hands on his book "Stealth Marketing". I have a bunch of his books, reports, tapes. But there are a few quotes in Stealth Marketing that really stand. They make you see what he's about in a new light.

(Paraphrasing)

In one of his consultations in the book

"You'll learn that the most powerful things in the world are simple, obvious, understated"

In this copywriting video..

"I thought one day, god, they don't realize they're spending all this money so I can write great copy instantly and you can too". That's genius, to recognize that.

"It's right there and Amazon spent billions of dollars"

"and take out the key phrases that are stimulus".

Brilliant.

Sam Mlambo · 10-10-2009, 04:14 PM

Just came across this video. I really like Jay's technique of getting ideas from Amazon. I'm going to try this out with my next project. Thanks for the up!

09-08-2009, 09:13 PM	#2
Jon Steel HyperActive Warrior War Room Member Join Date: May 2009 Location: Okinawa, Japan Posts: 438 Thanks: 68 Thanked 32 Times in 32 Posts	Re: Empathy - the Key to Good Copy D@MN GOOD! Thanks ... js

09-08-2009, 09:24 PM	#3
Matt Jutras Use Your Illusion War Room Member Join Date: Dec 2007 Posts: 523 Thanks: 188 Thanked 179 Times in 114 Posts	Re: Empathy - the Key to Good Copy Used this method for a client recently...he was extremely pleased with it...and it did make the writing process a lot more easy. Good stuff. Jay is the man

09-10-2009, 02:21 AM	#4
morganvalenzuela97 Warrior Member Join Date: Aug 2009 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Empathy - the Key to Good Copy I am quite new to copywriting and this is really a great help, will look up more of his stuff. thanks!
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09-10-2009, 05:17 AM	#5
michalelclerk Warrior Member Join Date: Sep 2009 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Empathy - the Key to Good Copy Hi.. Thanks for the video ... Nice work buddy... Also i am trying to collect more things like this so it may helpful to all...
	r4 dsi

09-10-2009, 09:23 AM	#6
Dainis Active Warrior War Room Member Join Date: Jul 2007 Location: Vienna, Austria Posts: 73 Thanks: 15 Thanked 9 Times in 8 Posts Social Networking	Re: Empathy - the Key to Good Copy Very interesting. I'll throw something else out there. I'm very good at getting top search engine rankings. Very good. I've come to recognize that the key to top search engine rankings is sincerity.

10-08-2009, 02:59 AM	#7
JohnB23 HyperActive Warrior Join Date: Jun 2005 Location: Los Angeles, Ca Posts: 140 Thanks: 1 Thanked 23 Times in 18 Posts	Re: Empathy - the Key to Good Copy Man, he's sharp! -It's actually an example of "creative emulation" (his words). Borrowing something and adapting it over to your use. Also, leverage. Leveraging the money amazon spent. The time and effort spent by customers (reviewers). Pretty sharp.

10-08-2009, 04:03 AM	#8
DougBarger Known, Liked and Trusted War Room Member Join Date: Jun 2007 Location: USA Posts: 3,250 Blog Entries: 1 Thanks: 580 Thanked 240 Times in 145 Posts Social Networking Contact Info	Re: Empathy - the Key to Good Copy Yep, Amazon only brought in something like $233 million yesterday. Must be doing something right.
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10-08-2009, 07:53 AM	#9
Mark McClure HyperActive Warrior War Room Member Join Date: Jun 2006 Posts: 299 Thanks: 19 Thanked 44 Times in 34 Posts	Re: Empathy - the Key to Good Copy Good one, M. Le Metro. "This is infallible" - nice quote near the end. If I heard him correctly, create a few templates for extracting info in the relevant markets and then hire someone to dig up the data from Amazon? Cool. Someone could run a WSO around their version of that.

10-08-2009, 09:10 AM	#10
Kevin Rogers HyperActive Warrior War Room Member Join Date: Nov 2007 Location: Florida Posts: 308 Thanks: 143 Thanked 297 Times in 84 Posts Social Networking	Re: Empathy - the Key to Good Copy Great lessons in there for sure. This video demonstrates one reason why John Carlton eagerly apprenticed for Jay early in his career... willing to do grunt work just to be near Jay's brain. John recently gave me an in-depth lesson on empathy that caused me to shift my thinking about how I approach it in my copy. I wrote about it on my blog if anyone cares to see it... Important Lesson on Empathy In Copywriting Best, Kevin
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10-08-2009, 12:32 PM	#11
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 2,028 Blog Entries: 2 Thanks: 433 Thanked 554 Times in 229 Posts Social Networking	Re: Empathy - the Key to Good Copy Hmm... my mind is racing now. I watched this video a few months ago and thought it was pure genius then. Now I'm wondering... would there be a market for a report full of customer phrases pulled from Amazon, for certain niches? (I can ask, but I know people saying Yes is not always the same as people handing over Money...)
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10-10-2009, 11:17 AM	#12
fasteasysuccess FastEasySuccess Join Date: Oct 2009 Location: wisconsin Posts: 485 Thanks: 2 Thanked 74 Times in 59 Posts	Re: Empathy - the Key to Good Copy great video, I saw that some time ago. It is so important also to really focus on the fact that people buy on emotion and justify with logic. So you can use both parts of what people say to uncover real reasons behind purchases.
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10-10-2009, 02:33 PM	#13
JohnB23 HyperActive Warrior Join Date: Jun 2005 Location: Los Angeles, Ca Posts: 140 Thanks: 1 Thanked 23 Times in 18 Posts	Re: Empathy - the Key to Good Copy For Jay Abraham fans, try to get your hands on his book "Stealth Marketing". I have a bunch of his books, reports, tapes. But there are a few quotes in Stealth Marketing that really stand. They make you see what he's about in a new light. (Paraphrasing) In one of his consultations in the book "You'll learn that the most powerful things in the world are simple, obvious, understated" In this copywriting video.. "I thought one day, god, they don't realize they're spending all this money so I can write great copy instantly and you can too". That's genius, to recognize that. "It's right there and Amazon spent billions of dollars" "and take out the key phrases that are stimulus". Brilliant.

10-10-2009, 04:14 PM	#14
Sam Mlambo Marketer and Copywriter War Room Member Join Date: Jan 2009 Location: Dallas, TX Posts: 261 Thanks: 21 Thanked 34 Times in 33 Posts	Re: Empathy - the Key to Good Copy Just came across this video. I really like Jay's technique of getting ideas from Amazon. I'm going to try this out with my next project. Thanks for the up!
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