Would it be OK to use the structure of a successfull product sales page?

willyboy104 · 09-01-2009, 03:11 PM

Hello everyone, I am currently re-doing my sales page for my Migraine Relief product and I have come across a Clickbank product which has a high gravity and a nice looking sales page.

I was wondering would it be effective to take the layout/structure of this sales page and use it as my own?

What I mean is the way the text has been structured, such as headline, bullet points, opening letter e.t.c

Thanks
Will.

Intrepreneur · 09-01-2009, 03:21 PM

Most salesletters have the same strucuture.

I did mine differently but then I'm not a copywriter, I'm just a guy who tried his best.

Matt Jutras · 09-01-2009, 03:29 PM

I think it depends.

Do you plan on writing around the structure, or vice versa?

What's most important is the actual sales copy itself...second is the layout.

Ken Durham · 09-01-2009, 03:34 PM

One thing I have learned in all of this it to not re-invent the wheel. Improve upon it Yes.......re-invent....No

Sure it would be fine. Proven methods are proven methods. In all actuality you would want to be split testing to see what performs best.
Try serving half of your visitors one page and then the other half your new layout.
This can be divided up even further with even more page layouts for testing.

09-01-2009, 03:11 PM	#1
willyboy104 SEO & PLR Guru War Room Member Join Date: Apr 2009 Location: London, Manchester, UK Posts: 774 Thanks: 281 Thanked 113 Times in 55 Posts Social Networking Contact Info	Would it be OK to use the structure of a successfull product sales page? Hello everyone, I am currently re-doing my sales page for my Migraine Relief product and I have come across a Clickbank product which has a high gravity and a nice looking sales page. I was wondering would it be effective to take the layout/structure of this sales page and use it as my own? What I mean is the way the text has been structured, such as headline, bullet points, opening letter e.t.c Thanks Will.
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09-01-2009, 03:21 PM	#2
Intrepreneur I.C.Hope War Room Member Join Date: Apr 2009 Location: Northern Ireland Posts: 2,515 Thanks: 446 Thanked 227 Times in 181 Posts Contact Info	Re: Would it be OK to use the structure of a successfull product sales page? Most salesletters have the same strucuture. I did mine differently but then I'm not a copywriter, I'm just a guy who tried his best.
	I want a good keyword researcher, not for min sites but for tech articles. Hit me up if you've got those skillz!

09-01-2009, 03:29 PM	#3
Matt Jutras Use Your Illusion War Room Member Join Date: Dec 2007 Posts: 523 Thanks: 188 Thanked 179 Times in 114 Posts	Re: Would it be OK to use the structure of a successfull product sales page? I think it depends. Do you plan on writing around the structure, or vice versa? What's most important is the actual sales copy itself...second is the layout.

09-01-2009, 03:34 PM	#4
Ken Durham Advanced Warrior War Room Member Join Date: Jun 2009 Location: Chesterton, IN Posts: 923 Thanks: 129 Thanked 193 Times in 153 Posts	Re: Would it be OK to use the structure of a successfull product sales page? One thing I have learned in all of this it to not re-invent the wheel. Improve upon it Yes.......re-invent....No Sure it would be fine. Proven methods are proven methods. In all actuality you would want to be split testing to see what performs best. Try serving half of your visitors one page and then the other half your new layout. This can be divided up even further with even more page layouts for testing.
	Webmaster Services List Your Wealth Building Systems and Services for Free Insanity is doing the same thing over and over and expecting a different result ~ Einstein Insanity is doing the same thing over and over and never getting the same results ~ Ken