Attention! Before you ask for a sales letter critique, ask yourself this!

[Prashant_W]

Hey people.

Just thought I'd let those who want their sales letter reviewed know something they could do to work on the sales letters right away!

One of the biggest problems I see with sales letters is that they simply describe the features of the product. Well guess what? Nobody gives a F**k about the features. We don't buy products based on what features they have.

We buy them based on how these features can BENEFIT us.

Now when you're writing your sales letter, you still need to mention your features (this is what you usually do at the part where you write "here is what you'll get with XYZ"). But you need to tweak them such that they present the benefits as well.

How can you do this? Simple.

At the end of the mini description of the feature, add the following 2 words:

So That

And with that, just write about how your customers will actually benefit from the product!

Need an example?

"Discover How You Can Drive A Truckload of Targeted Traffic To Your Site So That You Can Maximize Your Sales And Make A Lot More Money!"

Of course, this isn't the best of examples. It's just impromptu work.

So basically, ask yourself this. Is your copy stating the features of your product, or the benefits?

I hope this helps someone.

Cheers

Prashant

[maximus242]

There was another one like this that Michel Fortin had in a interview once. I think it was "And So"

Then he would keep saying "and so" until he had nothing left to say.

This saves you $100 a month on power and electricity,
and so you will have more money,
and so you will have less stress,
and so you will feel better about yourself,
and so you will become more confident,
and so you will become more successful,
and so you will live a better life,
and so you will be happier

[CDarklock]

Originally Posted by prashie91

"Discover How You Can Drive A Truckload of Targeted Traffic To Your Site So That You Can Maximize Your Sales And Make A Lot More Money!"

Then get rid of the early parts!

"Discover How You Can Drive A Truckload of Targeted Traffic To Your Site So That You Can Maximize Your Sales And Make A Lot More Money!" -> "Discover How You Can Maximize Your Sales And Make A Lot More Money!"

[Prashant_W]

I guess that works too. As I said, the example I'd crafted was just something on the top of my head. But thanks for your input.

Originally Posted by CDarklock

Then get rid of the early parts!

"Discover How You Can Drive A Truckload of Targeted Traffic To Your Site So That You Can Maximize Your Sales And Make A Lot More Money!" -> "Discover How You Can Maximize Your Sales And Make A Lot More Money!"