Connecting with the Customer...through words in your Salescopy.

[NyceGuy]

When i am thinking about writing a great salescopy for a major product, I first totally relax my mind and imagine myself talking one on one with a person with the problem that the product solves. What this does is simple:

.Prevents me from being vague
.Helpes me be more personal, and this is important to connect with customers
.Enable me involve the right emotions that I intend to evoke on the copy
.Makes me sound more convinsing, more persuasive
.Enables me to hit the right buttons on the prospective consumer

What i realise is that writing salescopies is like trying to find the right key combination that will fit into the keyhole -- the product being the key and the prospective consumer being the keyhole. Sales copies that sell well usually achieve the right combination for that keyhole, and hence results in more conversions. If the customer does not "feel" the copy, believe me, they will not respond. If it does not move them, they will not react. And you will have yousrself another copy that just sits there as empty words.

The biggest things I major on when writing copies is to hit some basic buttons.

1. Emotion

Obviously, salescopies are targeted to humans beings. And human beings are emotional. When they become emotional, human beings are more likely to take action than when they are not. Good example, is when in love you will probably do a lot more to protect your loved one than when you are not. So when you achieve a verbal flow that connects to the human emotion, you definitely get response.

2. Make clear the targeted needs

Any good product is geared towards satisyfing a human need. So when the copy does not make clear the need it is trying to satifsy, little or no response results. You gotta make the need you're targeting so obvious that the customer does not remain trying to figure it by themselves. List them and emhasize those needs in the copy.

3. Ask them to take action.

Human beings are role takers. If you ask someone to take a role and play a part, they are more likely to step in and to the same than not asking them. After building enough momentum in the introduction and the body of the copy, you SHOULD ask your customers to take whatever action you want them to. If you don't, they will simply sit there and stare blindly back at you. Ask them to take whatever role you want them to, and more often than not they will.

I find that I Write more effective copies when I attempt to connect with the individual on a one-on-one basis. You become personal, and the targeted individual feel like you truly care about their needs.

So just aim to connect,

NyceGuy.

[writermommy6]

Thanks for this. I am just starting out in writing copy and this process makes a lot of sense.

[Bailey Dresmond]

I've recently been researching some information on what causes us to purchase. We tend to make purchases based on emotions, but we need a logical reason to justify our purchase. In other words, when we are writing our sales copy, we need to offer features (logical factual stuff) and benefits (emotional why you can't live without this stuff.)

[dtendrich]

Hey,

Great tips. I usually try to do this with a real human, too. Like if I have a relative who fits my target market, I'll ask them questions about their problems, and what they're looking for in the sort of product I'm advertising.

Great practical imagination exercise.

Thanks,
David

[NicholasCarter]

Hey NyceGuy,

You have summed it up. Of course there is more to copywriting but connecting with people emotionally is key....

[nbaron]

Great post NyceGuy! That is exactly the steps that will allow you to shine in front of your audience/customer, because they will see how associated you are with your product, how much you beleive in it and they will feel that, and be naturally be drawn to it!

Thanks for sharing that with us all!

Cheers mate, Nick