Radio commercial

Alex Cohen · 09-13-2009, 12:10 PM

Many (if not most) radio commercials aren't very good. I heard a good one recently, though, that started out ...

"What if I could save you 30% on your utility bill, increase the value of your home, and give you $1,500?"

I thought to myself, that's some good benefit-laden direct response copy!

Alex

Traci · 09-13-2009, 01:29 PM

Most of the ones I hear for local businesses are all crap. They are mostly trying to brand the business, and not going a very good job. These businesses are probably paying good money for the commercials, only for them to be written by interns at the station interested in becoming dj's...

09-13-2009, 12:10 PM	#1
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,000 Thanks: 45 Thanked 507 Times in 302 Posts Contact Info	Radio commercial Many (if not most) radio commercials aren't very good. I heard a good one recently, though, that started out ... "What if I could save you 30% on your utility bill, increase the value of your home, and give you $1,500?" I thought to myself, that's some good benefit-laden direct response copy! Alex

09-13-2009, 01:29 PM	#2
Traci Copywriter War Room Member Join Date: Jan 2007 Location: Louisiana, USA. Posts: 126 Thanks: 23 Thanked 14 Times in 12 Posts Social Networking Contact Info	Re: Radio commercial Most of the ones I hear for local businesses are all crap. They are mostly trying to brand the business, and not going a very good job. These businesses are probably paying good money for the commercials, only for them to be written by interns at the station interested in becoming dj's...
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