Tracking A Salesletter?

Intrepreneur · 09-17-2009, 06:37 PM

I know there is split testing etc happening on most saesletters but what about other sorts of tracking.

An example of what I would like to track is..

How far down people scroll
How long they spend gazing at the top of the page.

And so on.. Basically all to do with how long a visitor is doing a particular thing on a salespage.

Is it even possible?

Mark

Raydal · 09-17-2009, 06:53 PM

You may be looking for a service like Crazy Egg – visualize your visitors

This will give you 'heat maps' so you can see your visitors
action on your site. There are other similar services to this
as well.

-Ray Edwards

Intrepreneur · 09-17-2009, 07:11 PM

Quote:

Originally Posted by Raydal

You may be looking for a service like Crazy Egg – visualize your visitors

This will give you 'heat maps' so you can see your visitors
action on your site. There are other similar services to this
as well.

-Ray Edwards

It seems that only works based on URL hovering, if the user hovers their mouse over hypelinked text or images. That's as far as I could tell from checking it out.

Stangracer · 09-17-2009, 08:23 PM

Hey Mark,

There is software that does some of that. You can look at Affiliate Prophet and Split Test Accelerator.

Both do time on page. Both do Tugachi / Multi-variate testing too.

AP can do a click-off heat map showing where people are clicking off your page. It does the time on page with AIDA and is configurable. You'll need to get the OTO for the Click-off heat map feature.

I use AP for my sales pages, really helps to dial them in quickly.

I haven't tried Split Test Accelerator yet, but there is a FREE version if you want to try it out. Free Split Testing Software | Jim Stone, Ph.D. | Taguchi Testing Software

I think it includes all the modules except Multi-variate, not a bad deal for FREE.

If you like it you can always purchase the Multi-Variate module.

Hope this helps out,

Thanks,

Derek

David Raybould · 09-18-2009, 05:09 AM

You need Clicktale.com

It records your visitors, so you can watch
back in real time. That way you can see
EXACTLY what they do.

It's pretty powerful.

Also, it will collate the data into heatmaps
too, so if there's a chokepoint, or something
that really grabs the reader, you can see it.

I suggest this for a lot of my clients, and
they're usually blown away by what it shows
them.

Hope that helps

-David Raybould

sidsavara · 09-18-2009, 10:36 AM

Second clicktale. I have no idea how they do that voodoo, but it is crazy awesome.

09-17-2009, 06:37 PM	#1
Intrepreneur I.C.Hope War Room Member Join Date: Apr 2009 Location: Northern Ireland Posts: 2,515 Thanks: 446 Thanked 227 Times in 181 Posts Contact Info	Tracking A Salesletter? I know there is split testing etc happening on most saesletters but what about other sorts of tracking. An example of what I would like to track is.. How far down people scroll How long they spend gazing at the top of the page. And so on.. Basically all to do with how long a visitor is doing a particular thing on a salespage. Is it even possible? Mark
	I want a good keyword researcher, not for min sites but for tech articles. Hit me up if you've got those skillz!

09-17-2009, 06:53 PM	#2
Raydal Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 3,242 Thanks: 149 Thanked 1,130 Times in 500 Posts Social Networking Contact Info	Re: Tracking A Salesletter? You may be looking for a service like Crazy Egg – visualize your visitors This will give you 'heat maps' so you can see your visitors action on your site. There are other similar services to this as well. -Ray Edwards
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09-17-2009, 08:23 PM	#4
Stangracer Derek Krein War Room Member Join Date: Dec 2008 Location: Virginia Posts: 311 Thanks: 99 Thanked 62 Times in 51 Posts Social Networking Contact Info	Re: Tracking A Salesletter? Hey Mark, There is software that does some of that. You can look at Affiliate Prophet and Split Test Accelerator. Both do time on page. Both do Tugachi / Multi-variate testing too. AP can do a click-off heat map showing where people are clicking off your page. It does the time on page with AIDA and is configurable. You'll need to get the OTO for the Click-off heat map feature. I use AP for my sales pages, really helps to dial them in quickly. I haven't tried Split Test Accelerator yet, but there is a FREE version if you want to try it out. Free Split Testing Software \| Jim Stone, Ph.D. \| Taguchi Testing Software I think it includes all the modules except Multi-variate, not a bad deal for FREE. If you like it you can always purchase the Multi-Variate module. Hope this helps out, Thanks, Derek
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09-18-2009, 05:09 AM	#5
David Raybould Top Gun Copywriter War Room Member Join Date: Sep 2006 Location: Old London Town, United Kingdom. Posts: 1,216 Thanks: 155 Thanked 599 Times in 144 Posts Social Networking	Re: Tracking A Salesletter? You need Clicktale.com It records your visitors, so you can watch back in real time. That way you can see EXACTLY what they do. It's pretty powerful. Also, it will collate the data into heatmaps too, so if there's a chokepoint, or something that really grabs the reader, you can see it. I suggest this for a lot of my clients, and they're usually blown away by what it shows them. Hope that helps -David Raybould
	Millionaire-Creating Copywriter...http://www.DavidRaybould.com Site Not Converting? Want More Money? PM me or Email Me Here. I can help

09-18-2009, 10:36 AM	#6
sidsavara Lifehacking Fanatic Join Date: Aug 2008 Posts: 18 Thanks: 2 Thanked 0 Times in 0 Posts Social Networking	Re: Tracking A Salesletter? Second clicktale. I have no idea how they do that voodoo, but it is crazy awesome.
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