Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > The Copywriting Forum
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
LinkBack Thread Tools
Old 09-25-2009, 04:25 AM   #1
Warrior Member
War Room Member
 
Join Date: Apr 2009
Location: Nice, France
Posts: 19
Thanks: 17
Thanked 1 Time in 1 Post
Default Swipe File Wanted - Alternative Health Market

Hi All,

I'm looking for a swipe file for ads and DR packages for the health market, so weight loss, arthritus, sleep aids etc

If you have a swipe file and you'd like to sell me a copy please PM me

or

If you know where I can find one I'd be very grateful )

Thank you

Neil
hard-bounce is offline   Reply With Quote
Old 09-25-2009, 05:36 AM   #2
Jeff Sabbun
Guest
 
Posts: n/a
Default Re: Swipe File Wanted - Alternative Health Market

Study Carline Anglade-Cole... you'll find her kick butt controls for the health market in her website.
  Reply With Quote
Old 09-25-2009, 06:29 AM   #3
HyperActive Warrior
War Room Member
 
Hugh Thyer's Avatar
 
Join Date: Nov 2008
Posts: 316
Thanks: 75
Thanked 120 Times in 77 Posts
Default Re: Swipe File Wanted - Alternative Health Market

Or Clayton Makepeace's Steal These Secrets Vol I.


Ever wondered how copywriters work with their clients? I've answered that very question in detail-> www.salescomefirst.com
Hugh Thyer is online now   Reply With Quote
Old 09-25-2009, 11:11 AM   #4
Advanced Warrior
War Room Member
 
Join Date: Aug 2008
Location: alicubi super pluvia
Posts: 780
Thanks: 236
Thanked 511 Times in 259 Posts
Default Re: Swipe File Wanted - Alternative Health Market

Or get on Bottom Line's list.

BTW, A General Comment: I don't know what your experience level is, or where your copy will be running. But I can tell you that if you write in the alternative health market in the U.S. and don't know and follow FDA guidelines for writing that kind of copy, both you and your client will be in a world of legal trouble with the U.S. Government.

Same applies to the financial markets here. They are both full of FDA minefields which can land you both with heavy fines, or even in jail. I'm not kidding.

I know that England is just as strict, if not more so. Can't speak for Australia.

I'm not a huge fan of AWAI, but if you're new to the field, their course on writing for the alternative health market may be an eye-opener for you. I'd strongly recommend getting it if you haven't written for this market before.

And make sure your client has a good, knowledgable lawyer on tap.

Last edited by Collette; 09-25-2009 at 11:21 AM. Reason: added FDA stuff
Collette is offline   Reply With Quote
Old 09-25-2009, 11:32 AM   #5
Who'm I kidding?
War Room Member
 
Loren Woirhaye's Avatar
 
Join Date: May 2006
Location: Easthampton, Massachusetts
Posts: 4,542
Blog Entries: 15
Thanks: 117
Thanked 904 Times in 651 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Contact Info
Send a message via Yahoo to Loren Woirhaye Send a message via Skype™ to Loren Woirhaye
Default Re: Swipe File Wanted - Alternative Health Market

Makepeace and Anglade-Cole are both top-rung specialists
in this sort of thing, supplements in particular.

In the states it's pretty easy to get these mailers sent
to you in the mail. That's no way to tell which are controls
and which are tests, but if you're just getting started
I'd recommend reading most of what comes your way... stuff
that is topical and current.

The trouble with the Makepeace swipes is they are dated -
they were controls but were taken out of circulation because,
presumably, they weren't working well anymore. Of course
he often wrote subsequent controls for the same supplement
merchants.

The point is that for this market you should be looking at the
really current stuff to grasp the sort of appeals being used
in today's market.

Behind some post offices you'll find dumpsters where people
with P.O. Boxes dump junk mail they don't want. You'll find
a lot of mass-market direct mail in those dumpsters, including
supplement mailings.

Loren Woirhaye is offline   Reply With Quote
Old 09-25-2009, 11:36 AM   #6
Wordsmith (& Skepchick)
War Room Member
 
Alexa Smith's Avatar
 
Join Date: Sep 2008
Posts: 13,531
Thanks: 7,441
Thanked 9,434 Times in 4,905 Posts
Default Re: Swipe File Wanted - Alternative Health Market

Don't assume that either the style or the content of formerly successful materials can safely or even legally be repeated now. There have been great recent changes (on both sides of the Atlantic) both in laws and regulations and (even more importantly) in the policies related to their enforcement. Specialist legal advice might be a very good thing, in this "niche".

Alexa Smith ...

... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

Alexa Smith is offline   Reply With Quote
Old 09-25-2009, 08:18 PM   #7
Raider Of The Lost Fart
War Room Member
 
colmodwyer's Avatar
 
Join Date: May 2006
Location: Baltimore, MD
Posts: 1,534
Thanks: 43
Thanked 140 Times in 79 Posts
Default Re: Swipe File Wanted - Alternative Health Market

Here you go -> FREE Swipe File | The Total Package

Mostly alt health.

Colm
colmodwyer is offline   Reply With Quote
Old 09-26-2009, 12:13 PM   #8
Advanced Warrior
War Room Member
 
Join Date: Aug 2008
Location: alicubi super pluvia
Posts: 780
Thanks: 236
Thanked 511 Times in 259 Posts
Default Re: Swipe File Wanted - Alternative Health Market

Quote:
Originally Posted by Loren Woirhaye View Post
...In the states it's pretty easy to get these mailers sent
to you in the mail. There's no way to tell which are controls
and which are tests....
If the same DM piece comes to you more than once, it's a control.

DM mailers schedule X# of mailings per year. In each mailing, they'll often send out the existing control to one list, and a test piece to another list. The intervals between mailings allow them to analyze the results of both runs.

The piece that pulls higher is the control, and gets mailed again.

A control may only be a control for one or two mailings. Times change, things change, results change.

OTOH, I've got a piece for insurance that's been virtually unchanged for 3 years now. About the only thing they've changed is the mailing format. They tweaked the headline about a year ago, and immediately went back to the original headline and have stayed with it.
Collette is offline   Reply With Quote
Old 09-27-2009, 10:34 AM   #9
Warrior Member
War Room Member
 
Join Date: Apr 2009
Location: Nice, France
Posts: 19
Thanks: 17
Thanked 1 Time in 1 Post
Default Re: Swipe File Wanted - Alternative Health Market

A big thank you to all who replied, I have checked out Carline Anglade-Cole and Cayton and yes some good stuff in there.

I am just about to launch in this field so the advice re legals is very timely.

Getting on the mailing lists is tough as I don't live in the states, I have toyed with getting an office address though just to get on the lists!

Then getting the material sent to me.

but anyway, I digress, thanks again for the responses and help :-)

Neil
hard-bounce is offline   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > The Copywriting Forum

Tags
alternative, file, health, market, swipe, wanted

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 10:30 PM.