Swipe File Wanted

hard-bounce · 09-25-2009, 04:25 AM

Hi All,

I'm looking for a swipe file for ads and DR packages for the health market, so weight loss, arthritus, sleep aids etc

If you have a swipe file and you'd like to sell me a copy please PM me

or

If you know where I can find one I'd be very grateful

)

Thank you

Neil

Jeff Sabbun · 09-25-2009, 05:36 AM

Study Carline Anglade-Cole... you'll find her kick butt controls for the health market in her website.

Hugh Thyer · 09-25-2009, 06:29 AM

Or Clayton Makepeace's Steal These Secrets Vol I.

Collette · 09-25-2009, 11:11 AM

Or get on Bottom Line's list.

BTW, A General Comment: I don't know what your experience level is, or where your copy will be running. But I can tell you that if you write in the alternative health market in the U.S. and don't know and follow FDA guidelines for writing that kind of copy, both you and your client will be in a world of legal trouble with the U.S. Government.

Same applies to the financial markets here. They are both full of FDA minefields which can land you both with heavy fines, or even in jail. I'm not kidding.

I know that England is just as strict, if not more so. Can't speak for Australia.

I'm not a huge fan of AWAI, but if you're new to the field, their course on writing for the alternative health market may be an eye-opener for you. I'd strongly recommend getting it if you haven't written for this market before.

And make sure your client has a good, knowledgable lawyer on tap.

Loren Woirhaye · 09-25-2009, 11:32 AM

Makepeace and Anglade-Cole are both top-rung specialists
in this sort of thing, supplements in particular.

In the states it's pretty easy to get these mailers sent
to you in the mail. That's no way to tell which are controls
and which are tests, but if you're just getting started
I'd recommend reading most of what comes your way... stuff
that is topical and current.

The trouble with the Makepeace swipes is they are dated -
they were controls but were taken out of circulation because,
presumably, they weren't working well anymore. Of course
he often wrote subsequent controls for the same supplement
merchants.

The point is that for this market you should be looking at the
really current stuff to grasp the sort of appeals being used
in today's market.

Behind some post offices you'll find dumpsters where people
with P.O. Boxes dump junk mail they don't want. You'll find
a lot of mass-market direct mail in those dumpsters, including
supplement mailings.

Alexa Smith · 09-25-2009, 11:36 AM

Don't assume that either the style or the content of formerly successful materials can safely or even legally be repeated now. There have been great recent changes (on both sides of the Atlantic) both in laws and regulations and (even more importantly) in the policies related to their enforcement. Specialist legal advice might be a very good thing, in this "niche".

colmodwyer · 09-25-2009, 08:18 PM

Here you go -> FREE Swipe File | The Total Package

Mostly alt health.

Colm

Collette · 09-26-2009, 12:13 PM

Quote:

Originally Posted by Loren Woirhaye

...In the states it's pretty easy to get these mailers sent
to you in the mail. There's no way to tell which are controls
and which are tests....

If the same DM piece comes to you more than once, it's a control.

DM mailers schedule X# of mailings per year. In each mailing, they'll often send out the existing control to one list, and a test piece to another list. The intervals between mailings allow them to analyze the results of both runs.

The piece that pulls higher is the control, and gets mailed again.

A control may only be a control for one or two mailings. Times change, things change, results change.

OTOH, I've got a piece for insurance that's been virtually unchanged for 3 years now. About the only thing they've changed is the mailing format. They tweaked the headline about a year ago, and immediately went back to the original headline and have stayed with it.

hard-bounce · 09-27-2009, 10:34 AM

A big thank you to all who replied, I have checked out Carline Anglade-Cole and Cayton and yes some good stuff in there.

I am just about to launch in this field so the advice re legals is very timely.

Getting on the mailing lists is tough as I don't live in the states, I have toyed with getting an office address though just to get on the lists!

Then getting the material sent to me.

but anyway, I digress, thanks again for the responses and help :-)

Neil

09-25-2009, 04:25 AM	#1
hard-bounce Warrior Member War Room Member Join Date: Apr 2009 Location: London, Sydney Posts: 8 Thanks: 1 Thanked 1 Time in 1 Post	Swipe File Wanted - Alternative Health Market Hi All, I'm looking for a swipe file for ads and DR packages for the health market, so weight loss, arthritus, sleep aids etc If you have a swipe file and you'd like to sell me a copy please PM me or If you know where I can find one I'd be very grateful ) Thank you Neil

09-25-2009, 05:36 AM	#2
Jeff Sabbun Warrior Member Join Date: Jul 2009 Posts: 1 Thanks: 0 Thanked 1 Time in 1 Post	Re: Swipe File Wanted - Alternative Health Market Study Carline Anglade-Cole... you'll find her kick butt controls for the health market in her website.

09-25-2009, 06:29 AM	#3
Hugh Thyer HyperActive Warrior Join Date: Nov 2008 Posts: 102 Thanks: 5 Thanked 36 Times in 17 Posts	Re: Swipe File Wanted - Alternative Health Market Or Clayton Makepeace's Steal These Secrets Vol I.
	Direct Response Copywriter For Hire Do YOU get my weekly articles on copywriting and direct response marketing? You should. Get on my notification list now-> www.salescomefirst.com

09-25-2009, 11:11 AM	#4
Collette HyperActive Warrior War Room Member Join Date: Aug 2008 Posts: 433 Thanks: 89 Thanked 187 Times in 104 Posts	Re: Swipe File Wanted - Alternative Health Market Or get on Bottom Line's list. BTW, A General Comment: I don't know what your experience level is, or where your copy will be running. But I can tell you that if you write in the alternative health market in the U.S. and don't know and follow FDA guidelines for writing that kind of copy, both you and your client will be in a world of legal trouble with the U.S. Government. Same applies to the financial markets here. They are both full of FDA minefields which can land you both with heavy fines, or even in jail. I'm not kidding. I know that England is just as strict, if not more so. Can't speak for Australia. I'm not a huge fan of AWAI, but if you're new to the field, their course on writing for the alternative health market may be an eye-opener for you. I'd strongly recommend getting it if you haven't written for this market before. And make sure your client has a good, knowledgable lawyer on tap.
	Last edited by Collette; 09-25-2009 at 11:21 AM. Reason: added FDA stuff

09-25-2009, 11:32 AM	#5
Loren Woirhaye gypsy accordion menace War Room Member Join Date: May 2006 Location: Amherst, Massachusetts Posts: 3,159 Blog Entries: 11 Thanks: 75 Thanked 489 Times in 354 Posts Social Networking Contact Info	Re: Swipe File Wanted - Alternative Health Market Makepeace and Anglade-Cole are both top-rung specialists in this sort of thing, supplements in particular. In the states it's pretty easy to get these mailers sent to you in the mail. That's no way to tell which are controls and which are tests, but if you're just getting started I'd recommend reading most of what comes your way... stuff that is topical and current. The trouble with the Makepeace swipes is they are dated - they were controls but were taken out of circulation because, presumably, they weren't working well anymore. Of course he often wrote subsequent controls for the same supplement merchants. The point is that for this market you should be looking at the really current stuff to grasp the sort of appeals being used in today's market. Behind some post offices you'll find dumpsters where people with P.O. Boxes dump junk mail they don't want. You'll find a lot of mass-market direct mail in those dumpsters, including supplement mailings.
	Looking for a Marketing Breakthrough? (Selling copy and competitive stratagems developed for you)

09-25-2009, 11:36 AM	#6
Alexa Smith Wordsmith War Room Member Join Date: Sep 2008 Posts: 1,845 Thanks: 660 Thanked 508 Times in 367 Posts	Re: Swipe File Wanted - Alternative Health Market Don't assume that either the style or the content of formerly successful materials can safely or even legally be repeated now. There have been great recent changes (on both sides of the Atlantic) both in laws and regulations and (even more importantly) in the policies related to their enforcement. Specialist legal advice might be a very good thing, in this "niche".
	Alexa Smith ... ... writes many things that snap, crackle and pop, but not too many signature-files.

09-25-2009, 08:18 PM	#7
colmodwyer Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD Posts: 1,387 Thanks: 5 Thanked 40 Times in 31 Posts	Re: Swipe File Wanted - Alternative Health Market Here you go -> FREE Swipe File \| The Total Package Mostly alt health. Colm

09-27-2009, 10:34 AM	#9
hard-bounce Warrior Member War Room Member Join Date: Apr 2009 Location: London, Sydney Posts: 8 Thanks: 1 Thanked 1 Time in 1 Post	Re: Swipe File Wanted - Alternative Health Market A big thank you to all who replied, I have checked out Carline Anglade-Cole and Cayton and yes some good stuff in there. I am just about to launch in this field so the advice re legals is very timely. Getting on the mailing lists is tough as I don't live in the states, I have toyed with getting an office address though just to get on the lists! Then getting the material sent to me. but anyway, I digress, thanks again for the responses and help :-) Neil