Fabulous Sales Letter - MUST READ!

[Peter Adamson]

First let me say that I hate long sales letters. I can see through the hype immediately, and I scroll to the end without reading 90% of the text.

This sales letter is the first I have read in maybe 2 years that grabbed me. The guy takes a bog standard investment strategy and weaves an irresistible story around it. There are lessons here for everyone who writes sales letters.

Gotta read it:

Instant Money Trader

[Steven Fullman]

Swiped for future exploitation!

Thanks, Pete. That letter certainly hits some buttons.

Steve

[The Copy Nazi]

Good letter but it has SCAM written all over it.

[Scott Murdaugh]

Excellent letter...

Love the headline. Perfect example of a big benefit plus curiosity. The whole thing is killer too, especially the...

"I'm willing to guarantee you'll have the chance to grab at least $1,150 over the next 30 days...or I'll pay you the money myself!

In the P.S... That'll get any scanner to scroll back up and start reading.

Anyone know who wrote it? Nice share.

-Scott

[Peter Adamson]

@Scott: I can quite imagine that Lee hired a copywriter, although there is nothing to say an options trader can't write good copy.

@Metronicity: I understand where you're coming from, but the baseline is so ridiculous it makes you think, if this guy was trying to scam me he would be more subtle.... It most certainly is not a scam. It took me about 1/3 of the way through the letter to realise he was talking about writing covered options and the ATM codes were just options codes. Basic options trading. Been around for 150 years!

[Justin Mandel]

Now THAT is a great headline

[Steven Fullman]

Originally Posted by Metronicity

Good letter but it has SCAM written all over it.

Are you trying to rank for the word "SCAM" all over again, Mal...

It worked out OK last time...!



/jk

Steve

PS Mal now writes for Frank Kern. Awesome!

[Tom Brite]

Tried to check the sales page out but seems its been taken down or something!

Anyone else getting the same?

Tom Brite

[Scott Murdaugh]

Still live for me.

[colmodwyer]

This is most certainly NOT a scam.

And the letter is killer.

It's from the Oxford Club (Agora). Most likely written by an in-house copywriter down in Florida.

The "code = money" idea has almost certainly been swiped from this Agora promo -> Advanced Income - Use Code CKUCU to "scam" $920 in the next 5 minutes

Colm

[Matt Johnson]

Great letter, thanks for posting it.

It's interesting that there's no flashy order button, just plain blue text links. Same with the Agora letter Colm posted above.

[zapseo]

Maybe I shouldn't have read all your comments before I saw the letter, I dunno.

Didn't do a lot for me.

The best word in the headline is "Today's".

I'm with Mal on this one.

I like, at least, knowing who is asking me the question, or telling me to do something.

Am I the only one?

It seems like there are so many commands coming at us every day from every where t0 do this, do that etc -- that replacing "free" and "you", (which Bencivenga replaced with "so what?") with "who says?" as the 2 most important words in copy makes sense to me.

A straight appeal to money makes it feel very 1-dimensional, and therefore, scammy.

[James Clark]

If I were going to write a sales letter I would start with “Encouraging Their Dreams”

This looks like he is telling you about a system that he used himself. In the history of the world, no two people have the same characteristics. Is this supposed to work for someone else?

Jimmy.

[Harlan]

That is a seriously scammy letter.

But if it's from Agora.

No surprises there.

[bertuseng]

It also doesn't get me that much. But maybe that is just because I am not interested in that kind of thing. If it sounds to good to be true...

[travlinguy]

I agree that the letter is very enticing. The problem with it is that it’s just as misleading as it is compelling. This guy is talking about trading options, puts to be exact. The strategy he’s describing, in a very roundabout way, is selling puts. Despite what he says in the letter, selling puts is an extremely risky proposition. The ‘pin’ codes he refers to are option ticker symbols.

What he doesn’t reveal in the letter is that you need a margin account to do this and a sufficient amount of capital and/or stock in your account in the event a trade goes against you.

The pin entry you make into your computer is the actual computerized trade or transaction you’ll be making via your broker. Yes, you do receive money into your account immediately. But when you sell a put you may or may not later be obligated to purchase a stock at a pre-determined price.

Without going into a lot of detail, if the stock closes at a certain price, the money is yours free and clear and you’re free to keep cruising. But if the stock closes lower than the strike price of the option, the individual who sold it (you) is obligated to buy the actual stock. That might be okay if you're trying to accumulate the stock or if you don't mind owning it at the strike price. But most options traders aren't into taking possession of the stock. Most just want to collect the premiums.

Options are traded in contracts. A contract represents 100 shares of stock. So if an individual sells ten contracts and is later obligated to buy the stock, he’s on the hook to buy 1000 shares of the stock. Depending on the price of the stock, that might be a very expensive proposition.

I can imagine that when people who invest in this ‘system’ find out what it’s all about that many of them are pretty pissed off.