"Button pushing" vs. "Flow"

[wannabee909]

Hi,
I try to read as many salesletters from masters of copywriting as possible and I see big differences between writing styles of copywritiers and even between sales letters from the same copywriter.
For instance check out the "Button pushing" in the sales letter of eben pagan`s "advanced series" product in the dating niche.

There is no real flow in it, its just repeating the fears and frustrations of guys who can`t get chicks. Its the same problem, just stated over and over again in different words. It`s like he just wanted to pump the emotions of the reader until it crosses a threshold... where he can`t stand it any more... and he buys.
And now look at a sales letter of one his recent products like "man transformation" or "Become Mr. Right".
You will see there is a big difference. Maybe Eben changed his style, or he hired someone to do the job.
Look at sales letters from Frank Kern or Dan Kennedy. They are totally different than Eben`s letters. They have a real flow to them.
I think Dan Kennedy has alot of experience and knows what he is doing. But I also think that Eben has alot of knowledge about psycology and motivation. And that he has done alot of testing with his sales letter.
What if there is not much more necessary than to pump the readers emotion by pressing their "hot buttons".
What do you think?
I`m really curious what conversion rates Eben gets with his sales letters. What do you guess?

[Chris Ramsey]

I'm not sure now, but I know for a fact that he was in the multi-millions every year from his "Double Your Dating" ebook.

If he's still writing his own copy, I imagine the ROI is pretty high. He's fantastic at what he does.

[Scott Murdaugh]

Eban is a phenomenal copywriter...

I'd venture to guess he rarely writes his own stuff anymore.

The man is a genius at everything he does though... Copywriting, public speaking, even his motivational/marketing type of products are fantastic.

And if you've ever read the DYD book (I haven't seen the DVD's or anything) it's actually pretty damn good stuff...

I bought it for the marketing education, but the stuff he teaches works, I was using his cocky/funny approach with women long before he talked about it, but the info is pretty solid.

Eban is a pimp.

</man crush>

Regarding your question, everyone has different styles... David's stuff generally has crazy amounts of bullet points.

In the end, different styles can still produce results... So I'd say the best thing to do is to find your own style...

Peace,

-Scott

-Scott