Reason-Whys for One-Time Offer (OTO)

Joshua Uebergang · 10-02-2009, 08:38 AM

Why should a customer believe a one-time offer exists? What are some reasons you use and have seen others use to justify the use of a OTO?

I have an honest OTO - if the customer misses out, it's too late. However, I only do it because of its effectiveness. I'm lost for reasons to explain it. This product is only offered to new owners of the program because...

Kevin Lam · 10-02-2009, 09:28 AM

Because it is exclusive and a money-saving opportunity. Much like anything else you buy from today, it is simply an ADD-ON to help embrace the initial product and benefit the consumer by providing a valuable product at a much less price.

It's not just in IM. Retail stores do it online. Amazon does it best. 'If you add this, you get X% off'. 'If you add this, you get free shipping'. It's a more subtle OTO. I know it's not quite the same, but it's still an OTO for that particular order. Yeah, you can have the same savings later, but it has to be done through another order.

OTOs are powerful if it can effectively explain the ADDED value to the initial product. If the OTO is unrelated, then you may have a hard time selling it.

bertuseng · 10-02-2009, 01:30 PM

It's just a good way to make some extra money on the back end. Nothing to lose with OTO, just everything to gain if you can make a few extra sales this way...

Joshua Uebergang · 10-03-2009, 02:16 AM

Quote:

It's just a good way to make some extra money on the back end. Nothing to lose with OTO, just everything to gain if you can make a few extra sales this way...

Customers may not like hearing that

. What I meant is the justification of a OTO for customers.

Kevin, your idea of making the offer a lesser price is a good idea. My OTO is for exclusive reports unavailable anywhere else that complement the initial program so I could justify it: "I'm giving you a special discount to thank you for purchasing... This is only available for new customers..."

Most OTOs and scarcity tactics suck-hard because they lack a strong reason-why.

Vadym · 10-03-2009, 05:20 AM

I like to blame it on the 'friend', and promote a second product which was created JUST to complement the original, in the OTO.

Therefore, I say something like, "I've begged and begged and got my friend X to reserve 30 spots at a 30% off price for his 'Perfect complement of whatever crap you just bought' home study course with videos and audios (which are probably PLR anyway). It's an EXTRA thank you for purchasing my crap."

It seems to cover all the bases of wondering why I'm being so awfully nice to them.

shirland · 10-03-2009, 05:31 AM

OTO are great but how much OTO is too much. I once purchased a product and I had to click through like 10 OTOs before I could get to the product that I had purchased. OTOs are great but when you offer too many it may turn people off from purchasing from you in the future. Does the benefits of OTO outweigh annoying a few customers?

marciayudkin · 10-03-2009, 05:43 AM

Add a service component and explain that availability of the offer is strictly limited so you can make sure you have the capacity to deliver on your promise.

That's ALWAYS believable coming from an individual or small company.

Marcia Yudkin

BrianMcLeod · 10-03-2009, 12:06 PM

A well-crafted OTO makes perfect sense to the customer because it is inherently useful to them – a discount on a complementary service or tool, a discount on a useful add-on, support above which they'd normally receive (coaching, a mastermind group, etc).

If you're struggling to come up with a compelling "reason why", the offer may not be a great fit and thusly won't sell as well.

Best,

Brian

Daniel Scott · 10-03-2009, 07:38 PM

Joshua,

It depends on the product/service(s) you're offering as a OTO.

if you list your specific offer we may be able to help further.

-Dan

Lance K · 10-04-2009, 11:40 PM

Quote:

Originally Posted by Joshua Uebergang

I have an honest OTO - if the customer misses out, it's too late. However, I only do it because of its effectiveness. I'm lost for reasons to explain it. This product is only offered to new owners of the program because...

So this isn't a one time offer for a discount, but rather a one time offer in the sense that it's the only time the product is offered period. Correct?

Nick Brighton · 10-05-2009, 01:19 AM

How about:

"You'll only be able to access this page ONE TIME ONLY, and here's why...

...I simply cannot have this page left open to the general public to keep coming back to, and finding in the search engines. This page is hidden for good reason, and you're also seeing it right now for good reason, and here's why...

(tell them why you don't want everyone finding this page, as if it is "hidden")
(then proceed to tell them why you're sending them to this page...)

Also, you could use price scarcity. Or scarcity which revolves around time (the quicker you get these add ons, the less chance your competition will have, or the less amount of fat you'll put on, or the quicker you'll be able to get a date... etc)

10-02-2009, 08:38 AM	#1
Joshua Uebergang literally above the crowd War Room Member Join Date: Feb 2006 Location: Kick-ass Brisbane Posts: 2,071 Thanks: 29 Thanked 26 Times in 9 Posts Social Networking Contact Info	Reason-Whys for One-Time Offer (OTO) Why should a customer believe a one-time offer exists? What are some reasons you use and have seen others use to justify the use of a OTO? I have an honest OTO - if the customer misses out, it's too late. However, I only do it because of its effectiveness. I'm lost for reasons to explain it. This product is only offered to new owners of the program because...
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10-02-2009, 09:28 AM	#2
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts	Re: Reason-Whys for One-Time Offer (OTO) Because it is exclusive and a money-saving opportunity. Much like anything else you buy from today, it is simply an ADD-ON to help embrace the initial product and benefit the consumer by providing a valuable product at a much less price. It's not just in IM. Retail stores do it online. Amazon does it best. 'If you add this, you get X% off'. 'If you add this, you get free shipping'. It's a more subtle OTO. I know it's not quite the same, but it's still an OTO for that particular order. Yeah, you can have the same savings later, but it has to be done through another order. OTOs are powerful if it can effectively explain the ADDED value to the initial product. If the OTO is unrelated, then you may have a hard time selling it.

10-02-2009, 01:30 PM	#3
bertuseng Bertus Engelbrecht War Room Member Join Date: Sep 2009 Location: London Posts: 994 Thanks: 212 Thanked 141 Times in 85 Posts Social Networking Contact Info	Re: Reason-Whys for One-Time Offer (OTO) It's just a good way to make some extra money on the back end. Nothing to lose with OTO, just everything to gain if you can make a few extra sales this way...
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10-03-2009, 05:20 AM	#5
Vadym My Conv % = THRU THE ROOF War Room Member Join Date: Aug 2008 Location: Vancouver Posts: 120 Thanks: 18 Thanked 6 Times in 6 Posts Contact Info	Re: Reason-Whys for One-Time Offer (OTO) I like to blame it on the 'friend', and promote a second product which was created JUST to complement the original, in the OTO. Therefore, I say something like, "I've begged and begged and got my friend X to reserve 30 spots at a 30% off price for his 'Perfect complement of whatever crap you just bought' home study course with videos and audios (which are probably PLR anyway). It's an EXTRA thank you for purchasing my crap." It seems to cover all the bases of wondering why I'm being so awfully nice to them.

10-03-2009, 05:31 AM	#6
shirland Inner Power Revealer Join Date: May 2009 Location: Florida Posts: 56 Thanks: 18 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Reason-Whys for One-Time Offer (OTO) OTO are great but how much OTO is too much. I once purchased a product and I had to click through like 10 OTOs before I could get to the product that I had purchased. OTOs are great but when you offer too many it may turn people off from purchasing from you in the future. Does the benefits of OTO outweigh annoying a few customers?
	One Mutual Project Hey ...Grab My Free Software if you want]fm Vic...

10-03-2009, 05:43 AM	#7
marciayudkin Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts Posts: 1,141 Thanks: 110 Thanked 548 Times in 265 Posts Social Networking	Re: Reason-Whys for One-Time Offer (OTO) Add a service component and explain that availability of the offer is strictly limited so you can make sure you have the capacity to deliver on your promise. That's ALWAYS believable coming from an individual or small company. Marcia Yudkin
	Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

10-03-2009, 12:06 PM	#8
BrianMcLeod Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA. Posts: 2,111 Blog Entries: 5 Thanks: 1,289 Thanked 1,486 Times in 637 Posts Social Networking Contact Info	Re: Reason-Whys for One-Time Offer (OTO) A well-crafted OTO makes perfect sense to the customer because it is inherently useful to them – a discount on a complementary service or tool, a discount on a useful add-on, support above which they'd normally receive (coaching, a mastermind group, etc). If you're struggling to come up with a compelling "reason why", the offer may not be a great fit and thusly won't sell as well. Best, Brian
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10-03-2009, 07:38 PM	#9
Daniel Scott The Cake Is A Lie War Room Member Join Date: Oct 2004 Location: Mackay, QLD, Australia Posts: 2,165 Thanks: 291 Thanked 641 Times in 370 Posts Contact Info	Re: Reason-Whys for One-Time Offer (OTO) Joshua, It depends on the product/service(s) you're offering as a OTO. if you list your specific offer we may be able to help further. -Dan
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10-05-2009, 01:19 AM	#11
Nick Brighton Money Grows On Trees... War Room Member Join Date: May 2006 Location: In the trenches... Posts: 2,375 Thanks: 553 Thanked 527 Times in 235 Posts Contact Info	Re: Reason-Whys for One-Time Offer (OTO) How about: "You'll only be able to access this page ONE TIME ONLY, and here's why... ...I simply cannot have this page left open to the general public to keep coming back to, and finding in the search engines. This page is hidden for good reason, and you're also seeing it right now for good reason, and here's why... (tell them why you don't want everyone finding this page, as if it is "hidden") (then proceed to tell them why you're sending them to this page...) Also, you could use price scarcity. Or scarcity which revolves around time (the quicker you get these add ons, the less chance your competition will have, or the less amount of fat you'll put on, or the quicker you'll be able to get a date... etc)
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