Need Advise on Sales letter..

Kevin Barnes · 10-17-2009, 04:33 PM

Thanks for the advise.
Kevin

Daniel_Pereira · 10-17-2009, 04:42 PM

Hey Kevin,

At first glance the only problem I saw was that you are missing testimonials. You might want to post your product as a free WSO for a few Warrior Forum members in exchange for some testimonials. That should really help out the sales page in my opinion.

The only other advice from you is that I learned how to write copy from Marlon Sanders, and I though he was amazing. I admit, I am not a master copywriter yet though and that is because I really hate writing the sales letters as much as probably you do! I too am looking forward to the day that I can afford people's expert copywriting services.

Hope those little tips help!

tomw · 10-17-2009, 05:45 PM

I hate to say it but you also need to find some form of USP (difficult I know!) and find a hook - emotional or benefit led. You're in a tough market and there are so many link cloakers out there - many given away for free - some even on this very forum. It's also a product that caters to a very knowledgeable crowd.

What make yours so special?
Why should I (the prospect) pay for it?
What's the problem (caused by not cloaking links) that it will solve?
Maybe bring your solution (benefits) into the headline/make more of this.

--------------------------------

[update]

Upon further reading, your product seems to be quite different to other link cloakers yet you don't actually detail how or why. You only touched upon this in one of the illuminated boxes further down the page under "Unlimited Access." Maybe you've got a USP right there...

Are your links more secure than self-hosted solutions that could be hacked/cracked, for example?
Are they more private than those hosted by more widely available/open to all public web based cloakers?
Does it give it's user more peace of mind as they no longer need to rely on the availability (uptime & bandwidth) of 3rd party sites and solutions?

etc.

You also want to be careful making claims of increased conversion, especially with no substantiation or testimonials.

--------------------------------

I'm a marketer not a full time writer. This is just my general opinion.

Tom

10-17-2009, 04:33 PM	#1
Kevin Barnes Kevin Barnes War Room Member Join Date: Mar 2009 Location: Asheville, NC Posts: 82 Thanks: 2 Thanked 15 Times in 12 Posts Social Networking Contact Info	Need Advise on Sales letter.. Thanks for the advise. Kevin
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10-17-2009, 04:42 PM	#2
Daniel_Pereira HyperActive Warrior War Room Member Join Date: Sep 2009 Location: Salt Lake City, Utah Posts: 133 Blog Entries: 3 Thanks: 25 Thanked 12 Times in 12 Posts Social Networking	Re: Need Advise on Sales letter.. Hey Kevin, At first glance the only problem I saw was that you are missing testimonials. You might want to post your product as a free WSO for a few Warrior Forum members in exchange for some testimonials. That should really help out the sales page in my opinion. The only other advice from you is that I learned how to write copy from Marlon Sanders, and I though he was amazing. I admit, I am not a master copywriter yet though and that is because I really hate writing the sales letters as much as probably you do! I too am looking forward to the day that I can afford people's expert copywriting services. Hope those little tips help!
	WSO! >>>> 16 CDs, 3 DVDs, 1 MP3-CD, 1 Data Disc, 2 Manuals Fire Sale $97 - LIMITED COPIES AVAILABLE! Daniel Pereira - Premier Internet Marketing, LLC http://www.TheFreeTrafficFormula.com

10-17-2009, 05:45 PM	#3
tomw Advanced Warrior War Room Member Join Date: Sep 2007 Location: Right Here ----> Posts: 973 Blog Entries: 1 Thanks: 511 Thanked 325 Times in 162 Posts	Re: Need Advise on Sales letter.. I hate to say it but you also need to find some form of USP (difficult I know!) and find a hook - emotional or benefit led. You're in a tough market and there are so many link cloakers out there - many given away for free - some even on this very forum. It's also a product that caters to a very knowledgeable crowd. What make yours so special? Why should I (the prospect) pay for it? What's the problem (caused by not cloaking links) that it will solve? Maybe bring your solution (benefits) into the headline/make more of this. -------------------------------- [update] Upon further reading, your product seems to be quite different to other link cloakers yet you don't actually detail how or why. You only touched upon this in one of the illuminated boxes further down the page under "Unlimited Access." Maybe you've got a USP right there... Are your links more secure than self-hosted solutions that could be hacked/cracked, for example? Are they more private than those hosted by more widely available/open to all public web based cloakers? Does it give it's user more peace of mind as they no longer need to rely on the availability (uptime & bandwidth) of 3rd party sites and solutions? etc. You also want to be careful making claims of increased conversion, especially with no substantiation or testimonials. -------------------------------- I'm a marketer not a full time writer. This is just my general opinion. Tom
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