Need few basic Idea to write effective sales copy

[Diver's]

You know guys, after all the product creation works, email campaign setup, graphics and setting up web account, the last final hurdle is writing 'a converting sales letter'. It seems like a very huge task, trying to entice my potential customer. (Although i have a great product for a large hungry market (well that's what i believe). I know it is probably just my tired mind. but i guess at the moment, im a bit exhausted.

Outsourcing for a good copy writers will cost 1k at least. At the moment, i think im not in the position to spend. So guys..

one or two nice tips or word of wisdom from fellow warriors might help me jumpstart the task of creating the 'Killer Sales page'..

Thank you in advance!

~Diver

[Dainis]

I was where you are right now about 6 years ago. I am only now starting to write effective copy. It took that long, and I have a double degree in English and Rhetoric! What can I say, I bought and absorbed loads and loads of info, and I'm in John Carlton's SWS coaching program right now.

If you want to give it a shot on your own, then really really get into the mindset of overhearing someone saying that they have the exact problem you have, and just talk to 'em. Be you.

Most likely, if you are like me, what you'll wind up with is decent source material a copywriter would use and tweak.

So, definitely, give it a shot...get it out there...see how it does.

When I tried that 5/6 years ago, I did get *some* sales, but nothing like what's starting to happen for me now.

[John_S]

the last final hurdle is writing 'a converting sales letter'.

Exactly the wrong way to go about it.

The words of wisdom would be to create the killer sales copy first, then build the product to the sales letter. And then build a site to properly showcase both. This avoids the newbie tendency to think some gimmick or trick of phrasing is going to make people buy the product.

[Paul McQuillan]

I guess it doesn't matter what came first, the chicken or the egg.

If I thought I had something that looked like a winner, I would build
up some cash and hire a real direct response copywriter that has
had success. (you can find them for $1000-1500)

If you need to do it yourself you could use a "swipe and deploy" by
finding a successful sales page (or pages) and emulating them. (not
stealing the exact wording). I would not look at competing pages as you
don't want to risk a "me too" vibe.

Be sure to add your personality to it. Sometimes that can overpower
weaker copy skills. Keep it interesting, even if that means a lot shorter.

• use interesting bullets describing key benefits

good luck with it

Paul

[Rezbi]

Originally Posted by Diver's

You know guys, after all the product creation works, email campaign setup, graphics and setting up web account, the last final hurdle is writing 'a converting sales letter'. It seems like a very huge task, trying to entice my potential customer. (Although i have a great product for a large hungry market (well that's what i believe). I know it is probably just my tired mind. but i guess at the moment, im a bit exhausted.

Outsourcing for a good copy writers will cost 1k at least. At the moment, i think im not in the position to spend. So guys..

one or two nice tips or word of wisdom from fellow warriors might help me jumpstart the task of creating the 'Killer Sales page'..

Thank you in advance!

~Diver

You can get a free basic guide from the link in my sig profile.

[Loren Woirhaye]

1. put yourself in your customer's shoes. Empathize with his
or her situation. Understand that he or she wants value in
exchange for his or her hard-earned money, and show in
the most pertinent ways how your product delivers a lot
of value and will help solve the client's problem.

2. Write in a peak state of enthusiasm. I cannot write
good copy when I am tired. I wouldn't expect you to be
able to do so either.

[erinwrites]

You mentioned that you set up an e-mail campaign. Surely you have some copy experience then? Sometimes we have more talent than we think we do!

[Diver's]

wow... everyone is really really helpful. this is a good way to start my day.. well its 9am here. I'm much more refresh.. i agree, tired person, writes tired sales copy - thank you Dainis, John, Adam, Erin, Ramguda, Loren, Rezbi - for the link.

i think I'll start drafting with several important benefits of the products.

i have also thought about buying the list from magazine to find more targeted market in the next part of promotion.

Dainis - decent source material a copywriter would use and tweak. - i'll work on this. I was also surprise the last time i read a sales page by one *excellent copywriter, even millionaire marketer like ewen chia use his service. If i have the money, i would just buy his service. but thats not happening now.

I'll write on my own... thank You so much friends