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10-26-2009, 11:31 AM
| #1 |
| Blue Collar Marketer War Room Member  Join Date: Sep 2006 Location: Taxachusetts
Posts: 2,036
Blog Entries: 7 Thanks: 167
Thanked 253 Times in 93 Posts
|  Need some advice
I have been here 3 years and this is the first time I have posted in this section. Weird, but probably why I am asking.... Can anyone recommend me a decent copywriting source for education? Books, course etc? I have avoided anything writing related for way to long, but one of my businesses is going good...but lacking in the copy department. I know I can outsource this, and I may, but it is something that I would like to at least understand more of before I begin outsourcing. Thanks, keith |
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10-26-2009, 11:37 AM
| #2 |
| Cash Creating Copywriter War Room Member  Join Date: Feb 2007 Location: Philadelphia, USA
Posts: 694
Thanks: 536
Thanked 588 Times in 205 Posts
| Re: Need some advice
Just buy this one book... for a complete beginners guide... How To Write A Good Advertisement... by Vic Schwab  Amazon.com: How to Write a Good Advertisement... Hope this helps. Ross |
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10-26-2009, 11:55 AM
| #3 | |
| Blue Collar Marketer War Room Member Join Date: Sep 2006 Location: Taxachusetts
Posts: 2,036
Blog Entries: 7 Thanks: 167
Thanked 253 Times in 93 Posts
| Re: Need some advice Quote:
keith | |
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10-26-2009, 02:45 PM
| #4 |
| Warrior Member Join Date: Aug 2009
Posts: 24
Thanks: 3
Thanked 6 Times in 6 Posts
| Re: Need some advice
Hey Keith, Google 'Clayton Makepeace' and click on the top listing - The Total Package (sorry, forum won't let me post links because my account is new). You'll get more out of this site for free than you'll get in most paid copywriting courses. His products are excellent as well. Very straight forward, easy to understand style. Hope that helps. Ryan |
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10-26-2009, 04:10 PM
| #5 |
| HyperActive Warrior War Room Member  Join Date: Sep 2008 Location: Oxford, UK
Posts: 170
Blog Entries: 9 Thanks: 16
Thanked 60 Times in 38 Posts
| Re: Need some advice
Bencivenga Bullets - Marketing Bullets The Gary Halbert Letter - Untitled Document Scientific Advertising by Claude Hopkins - Claude Hopkins Scientific Advertising Brian Keith Voiles on headlines - Killer Copy by Brian Keith Voiles The non-free: Joseph Sugerman's Adweek Copywriting Handbook - you should be able to pick it up on Amazon for around $20 (I paid $21.95 in a Borders in Manhattan). I think Ca$hvertising by Drew Eric Whitman is a pretty good and usually overlooked resource - again, should be on Amazon for $15-$20. There are plenty of other high quality books, courses etc but these should be a good start. Gil-Ad |
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Gil-Ad Schwartz
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10-26-2009, 05:26 PM
| #6 |
| Copywriter and Marketer War Room Member  Join Date: Apr 2005 Location: Philly Suburbs, USA
Posts: 2,783
Thanks: 784
Thanked 694 Times in 371 Posts
| Re: Need some advice
Keith, This thread should be of use to you: Top Copywriting Books... Ever I'd suggest take a look at more than one copywriter and find the one(s) that you connect with their copy. If you find yourself thinking "I really like how they write", then that could be someone you want to study from. I could tell you who I've enjoyed learning copy from the most but it doesn't mean you'll have the same connection with their style as I have had. The other thing is, plan on studying more than one book or course. Each expert teaches the same concepts from different styles and explanations so one expert could explain a concept and you won't get it... but another expert explains the same exact concept in a different way and you'll immediately get it. Good luck, Mike |
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10-27-2009, 06:56 AM
| #7 |
| Blue Collar Marketer War Room Member Join Date: Sep 2006 Location: Taxachusetts
Posts: 2,036
Blog Entries: 7 Thanks: 167
Thanked 253 Times in 93 Posts
| Re: Need some advice
Thanks everyone!! Exactly what I was looking for. @Mike: I understand that I need to study multiple books/course, thanks! keith |
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10-27-2009, 07:40 AM
| #8 |
| katiepanton War Room Member  Join Date: Oct 2009 Location: lincolnshire
Posts: 5
Blog Entries: 22 Thanks: 0
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| Re: Need some advice
Hi Keith, - Hypnotic writing by Joe Vitale - The Ultimate Sales letter by Dan Kennedy are fantastic copywriting books. What's important is that you study different copywriters to get the basics understood, but develop your own style of writing that feels natural to you and portrays your own personality. By making your copy personal it becomes relatable to the reader because they catch glimpses of your personality, and people buy from who they like. It's much warmer than a standard letter with no character! |
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10-27-2009, 09:29 AM
| #9 |
| Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA
Posts: 2,783
Thanks: 784
Thanked 694 Times in 371 Posts
| Re: Need some advice
Okay, someone else PM'ed me and told me they thought I was giving Keith some "weak-a$$ advice". They're entitled to their opinion, but my original post had more to do with being pressed for time but still wanting to give a short answer rather than no answer at all. I'll share some of my favorite recommended copywriting reading. Again, these are the people who write copy that I enjoy reading and want to learn from. All of them offer really good free content... but their paid products are pure gold or even platinum. You won't get their paid products for cheap, but you'll get exponential value IMHO for every dollar that you're paying. In no particular order of preference: Michel Fortin - anything he shares about copywriting is rock-solid. His paid products are even better. I own all of his paid products. Doug D'Anna - the only thing missing from his A-List newsletter is a price tag. Doug doesn't publish much but when he does, it's great content. His clients pay him $50K plus royalties per project... so obviously, writing a free ezine takes a lower priority for his work time. Clayton Makepeace - Thanks to winning Clayton's contest last year and what I had bought before, I pretty much own everything that Clayton sells. I would recommend any of his paid write better copy-related products. John Carlton - Go with his Simple Writing System. At this time, you also get (as a bonus) one of his most popular copywriting courses which sells for $300-400 by itself. SWS does a great job of breaking down alot of the core fundamentals like U.S.P. that 95% of other products ignore or gloss over. For the light in the pocket, aspiring copywriters... If you're looking at picking up copywriting education on the cheap, then grab Dan Kennedy's Ultimate Sales Letter and John Caples Tested Advertising Methods. Joe Sugarman's Adweek Copywriting Handbook is another one that I frequently recommend. Study all 3 of them... practice the exercises they give you and you should have a good copywriting foundation to build upon. Hope that helps, Mike |
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10-27-2009, 11:10 AM
| #10 | |
| Marketing Strategist War Room Member  Join Date: Jan 2003 Location: Punta Gorda, FL, USA.
Posts: 3,242
Thanks: 149
Thanked 1,130 Times in 500 Posts
| Re: Need some advice Quote:
This is a great attitude to have that's lacking in a lot of business owners. You don't have to be a Jack of all trades or try to spread yourself to thinly, but it's always good to know about a very important part of your business even if you don't plan to do the work yourself. After you've studied those recommended books you'll be a better judge about how to choose a copywriter to work with or become your own copywriter in the process--who knows? Only yesterday I was doing some reading on programming so I could make a good choice of a programmer for a project I have in mind. I won't become a programmer overnight, but at least I could sound intelligent when I communicate with one. -Ray Edwards | |
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