New Sales Page… Critique Please

[SimonTurner]

Hi Guys,

I’d love some feedback on the sales page for our product WorkoutBOX Programs

Since we’re a very Web 2.0 site, we have tried to steer clear of a long, overly pushy sales page filled with testimonials and before and after photos. Our strength comes from giving away quality content in our Workouts and Exercises section, and then promoting our advanced premium to visitors once we have got there trust.

Things were looking to add:

• Backup the scientifically proven section with facts from a real world case study.
• Video testimonials from established fitness professionals

Thanks again for you help, really appreciate it.

[Bill Jeffels]

Hey Simon,

Remember this, your prospect wants to know what your program is going to do for them. You spend alot of time talking about your program.

You talk about the specifics and how the routine is going to change every month etc. You need to build some mind pictures for your prospect about losing weight and how they will look after your program.

What's your product going to do for them? Cut there work out in half? Get them back in their "Skinny Jeans", give them more energy, give them a flat stomach.

What are they going to get out of your program?

And for any diet product testimonials and before and after pictures will really boost the sales. And to be honest your program sounds like alot of work, alot people don't want to hear that.

You have a good price comparison to the cost of a personal trainer.

Hope that helps.

Bill Jeffels

[SimonTurner]

This is great advice guys, really appreciate it.

We've mention periodization training to tryand explain to the reader how the programs are different from standard workouts, and we felt using a technique term might help do this. Maybe we need to rethink this though, I'll see what we can come up with.

Thanks again

[SimonTurner]

Also, forgot to ask...

What did you think of the page heading - "The smarter way to train" ?

[travlinguy]

The page is clean and nicely designed. The headline is very weak. Go for a benefit-filled headline and follow up with 200 - 500 compelling words with a problem/solution orientation. I think your bullets are okay but they'll have more meaning when you've painted a picture. Bullets should summarize or re-state benefits.

There's a little formula for health and fitness stuff that works well right up front. In fact, it works well for lots of products and services. The outline is:

Feel
Felt
Found.

You might start like this: Are you a rolling ball of blubber and the laughing stock of your family? Well, I know how you feel. I felt the same once. Then you build rapport by relating to the 'fatty' thing. And you begin to offer the solution by saying. Let me tell you what I've found...

The example is slightly tongue and cheek, but you get the idea. It's a really easy way to develop a compelling message. Good luck!