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#1 |
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Content Warrior...WINS
Join Date: May 2009
Location: On the Keyboard
Posts: 28
Thanks: 30
Thanked 5 Times in 5 Posts
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Hello Dear Experienced and Professional Warriors,
I had been asked to write a sales letter by an Internet Marketer a few days ago. I had taken a few brainstorming sessions myself. I read most of the tips and the free ebooks given away by opting in. Most of them were flabbergasting about their services, but some had been real good and offered me suggestions on how I can learn writing a sales letter. And being a WF member for long had actually made me follow the instructions offered by esteemed copy writing professionals here. After creating several sales letters for the same client over a period of time, I had also been intrigued by 'Copy Writing' and wished to learn the intricacies of the art of Copy Writing. Again, WF had been my first choice in order to get to know the nuts and bolts. I have started a Copy Writing Service for prospective Internet Marketers. I request you Masters in the Art of Copy Writing to review and provide points over which I can ponder. Your suggestions would be noted down and implemented. I parked the sales copy at Good Copy Writer |
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#2 |
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Hair Club For Men Member
War Room Member
Join Date: Nov 2005
Location: Seattle, WA, USA.
Posts: 2,899
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Unfortunately, it reads like it's written by someone who's not a native English speaker. I mean, I don't have any problem understanding what's being said, and that could be all right for email or forum postings, etc. but for sales copy it really needs to be written by a native speaker, just for starters.
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| The Following User Says Thank You to KenStrong For This Useful Post: |
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#3 |
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Content Warrior...WINS
Join Date: May 2009
Location: On the Keyboard
Posts: 28
Thanks: 30
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Thanks for your words KenStrong.
I hope this approach would be appeasing to the world wide audience as the online market is not constricted to just US and UK. I would definitely keep this in mind in making it more native rather than naive. |
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#4 |
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Senior Warrior Member
War Room Member
Join Date: Mar 2004
Location: Manchester, UK . . .but I would rather be elsewhere!
Posts: 1,271
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Hiya teamnirvana
I must say that I agree totally with Ken. As it stands, your copy will probably not 'appease' the US and UK marketplace and it should do if you hope to penetrate and be a success in the 'worldwide audience' as there are quite a few native English speakers out there . . . You would do well to take Ken's advice! Kevin |
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#5 |
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Malik
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Join Date: Oct 2009
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Totally agree with Kevin and Ken. You write it like story-telling, not to convince someone about your service (for me, indeed). Take some english-writing course with native speakers. Hope you succeed with it.
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#6 |
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Sales Page Writer
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Join Date: Feb 2009
Location: Minnesota USA
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Aside from the obvious communication issues, I found something else.
Before you establish who you are and why these IM doods need your skills you announce "I am an Internet Marketer's dream come true" Let them come to that conclusion Welcome to the copywriting business! Enjoy the ride |
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#7 |
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Gobsh1te
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Join Date: May 2009
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Also, you use capitalization in all the wrong places. I have to say it's not very appealing to someone who may consider hiring you. I agree with the previous posters with regard to the poor use of the English language.
Your page is also devoid of any testimonials and that coupled with the choppy copy makes it risky for anyone to think of hiring you. Cheers. |
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#8 | ||
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ResultsCopywriting.com
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Join Date: Feb 2007
Location: Springfield, Mo USA.
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This may get me banned... I guess it's a chance I'll take. Don't take it as a personal attack, although it'll be hard not to.
Quote:
If you have you need to prove it. If you haven't then you're lying. English aside, it's not good. No one gives a **** about their sales letters being SEO optimized, they're designed to sell. Back to point number one... Quote:
I could waste my time all day and punch holes in your letter. And I'm not saying you'll never make it, I don't know. You won't with that sales letter though. Look, being a big shot copywriter has been being pitched as a biz opp so often these days it's sickening. I happen to have a knack for it. I also sold face to face for over a decade, marketed products online and study this stuff like crazy on a daily basis. I've paid for an education in marketing. I'd rather be pitching for the Yankees, but it ain't gonna happen. Contrary to what you read online, not EVERYONE can be a copywriter. Not everyone can be a model, or an actor, or a major league athlete or a doctor or a horse racer... If that's what you want to do, then go for it. Don't let me or anyone else tell you otherwise... I will tell you that even when you start to become somewhat successful, it's still a stressful job. You write your own checks. They can be $1 Million+ per year or zero. Up to you. I'm not trying to discourage you or anything else. I'm trying to help you see the reality of the situation. -Scott | ||
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#9 |
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http://IMCopywriting.com
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Join Date: Feb 2009
Location: UK
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Blimey mate! Bloody good luck to you,
that's all I can say. I think you said it best here yourself on your own homepage: "The First Reason: of a sure shot symbol of going-to-fail sales proposition is a sales page which is not properly written." Right there is your critique. You are seriously going to have to brush up on your written English language skills before you can call yourself a copywriter or be in a position to offer copywriting services. I wish you well though, good luck! Mark Andrews... |
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Sales Copy / Sales Letters From Just $??? Each - Warrior Classified Ad
http://www.IMCopywriting.com Copywriting Example: http://nogreenthumbrequired.com/ngtr_kit/ (non affiliate link) Latest WSO - Please Check It Out! |
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#10 |
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Content Warrior...WINS
Join Date: May 2009
Location: On the Keyboard
Posts: 28
Thanks: 30
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Thanks a ton Mark, Scott, Eagle, Paul, Sanjid, Kevin. I can't say how much I had learnt from your replies and constructive criticism.
I suppose I would take a back seat for a few months from this occupation. I thought I can write. But, writing is totally different from writing 'better'. As all of you offered your advice and suggestions, One thing stands out, I will not appease to the native english speakers. I am going to work on this from today and when I am confident, I would redo the sales pitch and again ask for critiques. Thanks a lot fellas. |
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#11 |
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Warrior Member
Join Date: Oct 2009
Posts: 18
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It's good to see that you didn't give up. It's not easy to write long copy and keep your readers engrossed in it all along. It's a skill that requires a lot of practice, testing and, of course, patience.
Good luck! |
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#12 |
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Warrior Member
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Join Date: Nov 2009
Posts: 22
Thanks: 7
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HI TM.
I'm not going to be quite as harsh as some of the others, though I do agree with the basic premise that the most important thing you can do right now is practice, practice, practice your written English. Probably the best way you can do that is to read...A LOT. And although it may sound socially awkward, you need to surround yourself as much as possible by other people who are speaking and communicating in English. EXCLUSIVELY. I know that's not going to be easy all the time in India. (I'm assuming you're in India by the web address.) But it's essential to your development as an English language professional. I will say that I DON'T think you're lying in your copy, per se. You're offering promises rather than proof, and with promises, the proof is in the results. And IF you can get the results, you're not being dishonest. But I do think there's enough wrong with your presentation that for the moment, that a prospective client would be correct to question the likelihood of your producing the results you claim are possible. Here's what I DO think is possible for you... IF you can bring your English up a bit, you can probably still begin marketing yourself even if it remains a bit stilted. You can do this IF AND ONLY IF you have a truly compelling USP. (Unique Selling Proposition.) And yours could be a great "reason why" angle. Specifically... "I can be your man in India... Despite my great results, I can come in at a lower price point because of the cost of living... I understand the Indian market, and can be your consultant to help you angle a secondary set of communications to the largest English Speaking market on the planet... I know where the Indian market hangs out online...what they buy...how to reach them...how to communicate with them...and how to angle your product to take advantage... Before you make your copywriting decisions, wouldn't you rather work with someone who will get you comparable results (once you can prove it), will double as a consultant, and can offer you access to 1.1 billion more potential customers than the other guy...ALL for a fraction of the price?" However it goes for you, I wish you luck, and applaud you for making the leap. |
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#13 |
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Warrior Member
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Join Date: Nov 2009
Posts: 22
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In the short run, by the way, you might consider marketing yourself
exclusively (and inexpensively) to Indian and Indian-American entrepreneurs. With them, you may be able to sell them on the fact that when you create first-person sales materials in THEIR name, your Indian-edged voice will lend authenticity, rather than simply detracting from the message. There's a large liberal-minded purchasing contingent out there who will accept a "written accent" as long as there's a viable reason to do so. You'll still lose some of your potential market for a product, but not nearly all. That's not going to be a huge market, but it won't be non-existant, either. You'll have to sell them on the idea that "Indian-English plus GREAT MARKETING FUNDAMENTALS equals sales", but I don't think it'll be impossible. |
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#14 |
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Master Persuader
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Join Date: Apr 2006
Location: Houston, TX, USA.
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I can't get beyond the indecipherable headline and deck copy. You are not ready to write copy for a client when you can't even write it for yourself. Sorry.
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#15 | ||
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Copywriter Guy
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Join Date: Oct 2007
Location: USA
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Quote:
Quote:
I pulled the two blurbs above from your copy. The first one is very "stiff." Most of your copy is like this... it's overly formal in tone. You need to loosen up a bit. The second one doesn't really make sense. You're saying a sales page is different from a sales letter. They're not. Again, it's probably a translation problem. So you need to look for this kind of error in your copy when you proofread. You also need to pay more attention to detail. You have punctuation that is wrong or missing altogether. Write your copy, rewrite it, then proofread it. Good luck to you, Johnny | ||
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| copy, copycopy, review, sales, service, writing |
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