The One Piece Your Sales Letter Can't Do Without

Chris Ramsey · 11-07-2009, 12:43 PM

There is one single aspect that can make or break your sales letter no
matter how elegant or persuasive your letter reads.

If you get this aspect wrong, no amount of slick speech can save your
marketing. So, please put a great deal of thought into this before you
write your letter. For clients, this is one of the most time consuming
aspect that I work on. Many clients have an idea of what they'd like to
do, but without really refining this piece - your letter could fail
miserably.

What is this piece of the puzzle? It's your offer.

If your offer trumps everything your competition is doing, you're going
to win. There's no doubt about it.

Let's take a couple examples.

Two companies both sell magic widgets. Company A sells them at $47 and
Company B sells them at $57. Company B sells almost twice as many as
Company A, even though Company A has spent nearly three times as much on
creating a sales letter.

The difference is that B is offering a whole lot more for the money than
A is. B offers five extra mini-widgets as a bonus, three free months of
support, and a 100% no-risk money back guarantee. Company A offers just
the widget for the $47.

So take a close look at your offer. What can you add that your
competition can't? What special services or products can you offer? Put
some time into it and you'll come out on top every single time.

Especially with these new testimonial laws coming up, the offer is going
to be what people look at. Wow them with an offer they just can't pass
up.

Lady_T · 11-07-2009, 01:27 PM

You are so right. I've bought a more
expensive product because all the
benefits that came with it made it
a no-brainer.

I would've felt like a fool buyng the
one without all the "extras" even if
it was cheaper.

I always remember that when writing
my own copy and remind my clients of it
as well.

11-07-2009, 12:43 PM	#1
Chris Ramsey The Wandering Businessman War Room Member Join Date: Jan 2008 Location: The Globe Posts: 1,209 Thanks: 142 Thanked 755 Times in 196 Posts	The One Piece Your Sales Letter Can't Do Without There is one single aspect that can make or break your sales letter no matter how elegant or persuasive your letter reads. If you get this aspect wrong, no amount of slick speech can save your marketing. So, please put a great deal of thought into this before you write your letter. For clients, this is one of the most time consuming aspect that I work on. Many clients have an idea of what they'd like to do, but without really refining this piece - your letter could fail miserably. What is this piece of the puzzle? It's your offer. If your offer trumps everything your competition is doing, you're going to win. There's no doubt about it. Let's take a couple examples. Two companies both sell magic widgets. Company A sells them at $47 and Company B sells them at $57. Company B sells almost twice as many as Company A, even though Company A has spent nearly three times as much on creating a sales letter. The difference is that B is offering a whole lot more for the money than A is. B offers five extra mini-widgets as a bonus, three free months of support, and a 100% no-risk money back guarantee. Company A offers just the widget for the $47. So take a close look at your offer. What can you add that your competition can't? What special services or products can you offer? Put some time into it and you'll come out on top every single time. Especially with these new testimonial laws coming up, the offer is going to be what people look at. Wow them with an offer they just can't pass up.
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11-07-2009, 01:27 PM	#2
Lady_T HyperActive Warrior War Room Member Join Date: Sep 2009 Location: North Carolina Posts: 99 Thanks: 50 Thanked 19 Times in 13 Posts Social Networking Contact Info	Re: The One Piece Your Sales Letter Can't Do Without You are so right. I've bought a more expensive product because all the benefits that came with it made it a no-brainer. I would've felt like a fool buyng the one without all the "extras" even if it was cheaper. I always remember that when writing my own copy and remind my clients of it as well.