Sales Copy for Breakthrough Advertising

[Rezbi]

Does anyone have the original copy for Eugene Schwartz's book?

I'm trying to write copy for a book along a similar vein and it would be ideal.

Thanks.

[David Babineau]

Hi Rezbi,

I don't have it yet, but you can get a copy from Boardroom for $95 (1-800-678-5835.)

Cheers,
David

[ghyphena]

Think he's talking about the actual advertising copy used to sell the book when it came out, not "a copy" of the book. I may be mistaken, of course.

I for one had a look at the copy both at bottomlinesecrets.com and at rclb.com - but I don't think either one of those is the original. Still - the bottomlinesecrets (Boardroom) version could be something you could model.

Gil-Ad

[Loren Woirhaye]

Schwartz is best-known for his hammy, though killer, single-page
ads. I don't think the book was sold this way because, frankly,
it's way over most people's heads. He actually preferred the
longer format of direct mail letters, but I've only read a couple
of them - the one that comes to mind is his his copy for "Dr.
Chang's Book of Internal Exercises" - it's in Denny Hatch's awesome
book "Million Dollar Mailings", along with an interview with
Eugene about how he wrote ads.

Gene wrote copy for a lot of books, but most of the one's I've
seen have been for weight loss, memory, mind power - mass
market stuff... and "Breakthrough Advertising" is not a mass
market product by a long shot.

Anyway, Boardroom has a salesletter up, but it's predicated on
the mythology of the long-out-of-print book so probably won't
help you much because Boardroom re-issued the book to
capitalize on pent-up demand for the book - yours won't have
such an advantage.

[David Babineau]

Originally Posted by ghyphena

Think he's talking about the actual advertising copy used to sell the book when it came out, not "a copy" of the book. I may be mistaken, of course.

I for one had a look at the copy both at bottomlinesecrets.com and at rclb.com - but I don't think either one of those is the original. Still - the bottomlinesecrets (Boardroom) version could be something you could model.

Gil-Ad

I think you're right. Apologies Rezbi I read that too fast...

Here's the link to the copy Gil-Ad is refering to:

Bottom Line - https://www.bottomlinesecrets.com/st...html?sid=store
RCLB - http://www.rclb.com/BreakthroughAdvertising.html

And here is Makepeace's sales page for it: http://www.makepeacetotalpackage.com...h-advertising/

Cheers,
David

[Mr. Subtle]

Rezbi, I posted 2 ads on Bruce Wedding's copywriting board that may help you out:

The Copywriting Board - Index



.

[Rezbi]

Originally Posted by ghyphena

Think he's talking about the actual advertising copy used to sell the book when it came out, not "a copy" of the book. I may be mistaken, of course.

You are right - I'm after the copy.

[Rezbi]

Originally Posted by David Babineau

I think you're right. Apologies Rezbi I read that too fast...

Here's the link to the copy Gil-Ad is refering to:

Bottom Line - https://www.bottomlinesecrets.com/st...html?sid=store
RCLB - Breakthrough Advertising by Eugene M. Schwartz - aka Gene Schwartz

And here is Makepeace's sales page for it: Eugene Schwartz Breakthrough Advertising | The Total Package

Cheers,
David

No probs. Thanks.

[Rezbi]

Originally Posted by Mr. Subtle

Rezbi, I posted 2 ads on Bruce Wedding's copywriting board that may help you out:

The Copywriting Board - Index



.

You the man.

Not exactly what I was after, but it'll do nicely.

[James Clark]

Hey There,

I'm a big fan of the book and have read it a few times. I think it's the the best book every written on the subject. I purchased it from Clayton MakePeace for $95.00. Best money I ever spend.

Jimmy.