Sales page letter for Computer Repair niche

[doobe01]

I have finished creating an ebook/video teaching series on how to keep your computer running great and what to do if something goes wrong, etc... There is a whole lot more content but that is the core lesson.

I am new to online marketing and sales...and I have some questions:

1. What type of site would be best for selling this product? I have seen minisites but they look kind of cheesy to me. Do they work well?
2. I have read quite a bit on here the last couple days and marketing seems to be the brunt of the work in an online business. What is the first step in regard to marketing?
3. I would like to have affiliates do marketing for me also, is Clickbank the best route for this or should I install my own affiliate software?
4. Writing the sales page is probably my biggest concern. I wouldn't even know where to start. Should I outsource? The learning curve looks to be steep.
5. Any other tips or suggestions you would like to send my way I would appreciate it.

Thanks!

Nick

Edit: I think I should have posted this in the General thread. Sorry about that.

[Loren Woirhaye]

1. A single page salesletter with a BUY button at the
bottom. No ambiguity, the visitor either buys or leaves.

2. Get your salesletter up. Then start getting targeted
traffic to it: adwords, press releases, blog commenting,
blogging, forum signature-lines, etc.

3. For your offer Clickbank could be a really good choice
for you. Look into it.

4. If you don't feel capable of writing an effective sales
letter, hire a pro copywriter to do it for you. Sales
writing isn't for everybody to be naturally good at
and it takes a lot of work to learn it anyway. For you
your time might be better invested in other areas.

5. promoting (advertising) is the major part of the job
or being a marketer. Be prepared to really roll-up your
sleeves. Affiliates may or may not be attracted, en
masse, to your product - and the more you yourself
know about how to get traffic that converts the better
you'll be able to support your affiliates.

[RickDuris]

No offense to anybody on the forum but most marketers cut, paste and cobble a letter, test the traffic and then see what the results are. Not exactly ethical, but quick and dirty swiping is the order of the day.

If results are promising, they investment in serious copywriting and then go from there.

- Rick Duris

[GeekGranny]

I think that is the real problem -- the notion that using a good set of swipe files will do the trick. The reality is that these cobbled together letters don't do a good product justice. It baffles me why someone would create a great product and try to take short cuts to sell it while other create a piece of crap and blow the budget on great sales copy.

[superaffiliate007]

I am new to online marketing and sales...and I have some questions:

1.What type of site would be best for selling this product? I have seen minisites but they look kind of cheesy to me. Do they work well?A1: Yes, they do work WELL if you know how to use it!

2.I have read quite a bit on here the last couple days and marketing seems to be the brunt of the work in an online business. What is the first step in regard to marketing?

A2.Market + Offer + Traffic + Conversion + Sales

3.I would like to have affiliates do marketing for me also, is Clickbank the best route for this or should I install my own affiliate software?

A3. YES! But you have to consider the refund rate also

4.Writing the sales page is probably my biggest concern. I wouldn't even know where to start. Should I outsource? The learning curve looks to be steep.

A4. You can outsource to ghost writer out there

5.Any other tips or suggestions you would like to send my way I would appreciate it.
A5. Don't forget to build your mailing list.

ANd don't forget to say thanks to me Have a great day! You can pm me fo more help.

[Lance K]

Originally Posted by doobe01

1. Writing the sales page is probably my biggest concern. I wouldn't even know where to start. Should I outsource? The learning curve looks to be steep.

Get a voice recorder and pretend you're standing face to face with a prospect and give your pitch.

Also, you'll probably have more luck if you target your ad to those who already have a messed up computer. Generally people pay for cures, not prevention. You can explain the prevention part as what to do after they've cured their problems to ensure they don't happen again. But focus on selling the cure first.

[5Tool]

Lots of good advice here already. I would just add on to what Lance said that since you are looking for a customer who most likely has a computer problem, you want to make sure in your sales letter and search engine optimization that you are targeting the right keywords.

You'll want your site visitors to be qualified buyers who are visiting the site to, as Lance stated, get their problems solved.

Hope that helps,

Mike

[Raydal]

If you go to my website and scroll down about half way
you'll find a critique I did for a product in your market.
You'll learn a ton from just watching the video.

Copywriting Critique By Ray Edwards

-Ray Edwards

[Intrepreneur]

That's a bad niche to get into dude just to let you know.

One thing you'll need to get spot on is the copy so you're in the right place.

[Mr. Enthusiastic]

Hi Nick, I think you're asking great questions. And you're in the right place to get some good answers. (If mine aren't good enough, don't worry, someone else will come along with something better. )

marketing seems to be the brunt of the work in an online business. What is the first step in regard to marketing?

I think that's true for any business.

The first step in marketing is to choose your market, that is, which group of people do you want to serve.
The second step is to find what they like to spend money on.
The third step is to prepare something that is exactly what this group of people want to buy.

If you do those three steps first, your other questions are much easier to answer.

Writing the sales page is probably my biggest concern. I wouldn't even know where to start. Should I outsource? The learning curve looks to be steep.

Again, if you have a particular buyer in mind, you understand their situation and concerns, and your product is custom-built for them... then the sales page will be much easier to write, won't it? Sure, you can get some formulas, but how much use will they be if you don't know exactly who should buy your product and why they will like it?

I would like to have affiliates do marketing for me also, is Clickbank the best route for this or should I install my own affiliate software?

I wonder if it would make more sense for you to be an affiliate yourself, using Clickbank and other scripts. This will help you understand the affiliate's point of view to choose a product, choose a vendor, check out the sales materials available, what is the payment process, etc.

Once you have been through it from the affiliate's point of view, then you know how to appeal to affiliate sellers.

At that point it makes sense to use a respected system like Clickbank, or a respected script like Rapid Action Profits. There are other good ones, these are two of the most popular. Why reinvent the wheel with your own script? At least, not until after you're experienced enough to know how to make a better wheel?

Any other tips or suggestions you would like to send my way I would appreciate it.

Join the War Room and once you're in, private message me for some tips on good material to start with.

Edit: I think I should have posted this in the General thread. Sorry about that.

I'm glad you put it in the copywriting forum. It's a lower volume forum that let me see your post. Also, you did ask about copywriting. If you'd posted in the general forum, it might have been moved here anyway.

Chris