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12-19-2009, 09:11 AM
| #1 |
| Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania
Posts: 1,001
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|  matching benefits to emotions
In a sales letter, matching the benefits of your product or service to the dominant resident emotions of your prospect is vital. The best article I've seen on the subject was written by Clayton Makepeace back in 2006 ... Copywriting techniques : Make your product benefits sparkle | The Total Package If you're the least bit interested in improving your copywriting ability, this article is a must read. Alex |
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12-21-2009, 10:29 PM
| #3 |
| Ninjapreneur War Room Member  Join Date: Dec 2009 Location: The Beach
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| Re: matching benefits to emotions
Great post. Thanks Alex
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12-21-2009, 11:51 PM
| #4 |
| Active Warrior Join Date: Dec 2009
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| Re: matching benefits to emotions
Good read, thanks for posting.
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12-22-2009, 10:19 AM
| #5 |
| Advanced Warrior War Room Member  Join Date: Apr 2007 Location: Minneapolis, MN
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| Re: matching benefits to emotions
That's great reading and re-reading. Thank you. (Now I have to go back and check some of my previous mailings and cringe...)
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12-22-2009, 02:46 PM
| #6 |
| Who'm I kidding? War Room Member  Join Date: May 2006 Location: Easthampton, Massachusetts
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| Re: matching benefits to emotions
I printed this out and read it a few times. Clayton explains this well here. For those looking for more on how to do this process get Drew Eric Whitman's excellent book "Ca$hvertising". Whitman explains it equally well from his own point-of-view. |
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12-23-2009, 06:34 AM
| #7 | |
| Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania
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| Re: matching benefits to emotions Quote:
Michel Fortin also has an excellent article on the subject ... http://www.michelfortin.com/the-oft-...-and-benefits/ One highlight: He describes the difference between advantages and benefits. Alex | |
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12-23-2009, 10:47 PM
| #8 |
| Cash Creating Copywriter War Room Member  Join Date: Feb 2007 Location: Philadelphia, USA
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| Re: matching benefits to emotions
Thanks for the article. It's amazing the canon of free info Clayton has put together. If you just read all of the free info on his site you can get a thorough direct response education.
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| benefits, emotions, matching |
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