Menu Psychology Tricks

Ross Bowring · 12-23-2009, 06:08 PM

Especially if you have restaurant owner clients... this NYT's article is must read.

Some of the pricing lessons are already being used widely in IM. But has anyone tested leaving the dollar sign off their price? (that eye opening case study is on page 2 after you click)

http://www.nytimes.com/2009/12/23/di...o_interstitial

RickDuris · 12-23-2009, 06:41 PM

This is pure genius, Ross. Thank you for sharing. - Rick Duris

Bill Jeffels · 12-23-2009, 06:47 PM

Cool article Ross.

Just shows how important testing is.

Bill

Justin Mandel · 12-23-2009, 07:07 PM

The funny thing is the last time I ate there was with a fellow internet marketer!

Lots of fun to eat there with so many different dishes, but I cannot remember if the dollar sign was left off of the menu when I was there last.

Ross Bowring · 12-23-2009, 11:36 PM

I've seen the dollar sign off at various restaurants. Guessed at the underlying psychology but never thought too much about it. Thought the main motivation might just be to seem more chic. Nice to now know otherwise.

12-23-2009, 06:08 PM	#1
Ross Bowring Cash Creating Copywriter War Room Member Join Date: Feb 2007 Location: Philadelphia, USA Posts: 694 Thanks: 538 Thanked 589 Times in 205 Posts Social Networking	Menu Psychology Tricks Especially if you have restaurant owner clients... this NYT's article is must read. Some of the pricing lessons are already being used widely in IM. But has anyone tested leaving the dollar sign off their price? (that eye opening case study is on page 2 after you click) http://www.nytimes.com/2009/12/23/di...o_interstitial
	PLUS... X-Rated Copywriting Secrets EXPOSED.

12-23-2009, 06:41 PM	#2
RickDuris Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA Posts: 1,069 Thanks: 440 Thanked 1,098 Times in 446 Posts Social Networking Contact Info	Re: Menu Psychology Tricks This is pure genius, Ross. Thank you for sharing. - Rick Duris
	Killer Copywriting - Conversion Optimization - Marketing Strategy - Targeted Traffic Generation http://CopyRanger.com

12-23-2009, 06:47 PM	#3
Bill Jeffels Copywriter / Marketer War Room Member Join Date: Jun 2009 Location: Toronto, Canada Posts: 348 Thanks: 110 Thanked 81 Times in 71 Posts	Re: Menu Psychology Tricks Cool article Ross. Just shows how important testing is. Bill
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12-23-2009, 07:07 PM	#4
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,968 Thanks: 526 Thanked 170 Times in 127 Posts Social Networking Contact Info	Re: Menu Psychology Tricks The funny thing is the last time I ate there was with a fellow internet marketer! Lots of fun to eat there with so many different dishes, but I cannot remember if the dollar sign was left off of the menu when I was there last.
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12-23-2009, 11:36 PM	#5
Ross Bowring Cash Creating Copywriter War Room Member Join Date: Feb 2007 Location: Philadelphia, USA Posts: 694 Thanks: 538 Thanked 589 Times in 205 Posts Social Networking	Re: Menu Psychology Tricks I've seen the dollar sign off at various restaurants. Guessed at the underlying psychology but never thought too much about it. Thought the main motivation might just be to seem more chic. Nice to now know otherwise.
	PLUS... X-Rated Copywriting Secrets EXPOSED.