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| | #1 |
| Warrior Member Join Date: Dec 2009
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Hi, I am running a german language fitness related website and I am currently translating a salescopy for one product. The title translated would be something like: "The lazy man's way to a dreambody" The problem is - I think dreambody soubds very strange in english. In german it's the shortform for "body of your dreams" or "body to die for". Does anybody have any suggestion for a good term in english? All the best, Oliver |
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| | #2 |
| HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Oxford, UK
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Hi Oliver, I'm not going to make a sweeping generalisation such as "German is a silly language", but I will point out its tendency to turn a few words into onebiglongword. "The lazy man's way to the body of your dreams" is, I think, an accurate enough translation. Copy-wise, it may not be the best phrase to use in the headline... but I have to say - even though this will probably go against popular opinion - I think it might actually work well because the nominalised structure gets every reader to picture in their mind their own "dreambody", as it were. I don't think there's any direct equivalent in English. There are, of course, different routes you could go down... the traditional hard, rippling abs route... the Greek god route... the confidence-exuding route... but all these images aren't direct translations. |
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Gil-Ad Schwartz
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| | #3 |
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Hi Gil, thank you for your quick answer. With: "I think it might actually work well because the nominalised structure gets every reader to picture in their mind their own "dreambody", as it were." you are on the right way. I first didn't like the word dreambody because it sounded to cheesy for me. But in a split test it rocked against any other term that was more concrete like "ripped" and so on. All the best, Oliver |
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| | #4 |
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