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01-03-2010, 09:12 AM
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| Trust Establisher War Room Member  Join Date: Aug 2007 Location: Long Island, NY.
Posts: 2,972
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Thanked 172 Times in 128 Posts
|  A Letter & A List: California pastor raises $2.4 million in just 5 days
You can read more by going here: Calif. pastor takes in $2.4M after donations plea - Yahoo! News The bottom line is in just 5 days time Rick Warren raised over $1.4 million dollars MORE then what was needed to cover his churches debt via his website thanks to just 2 things: a letter and a list. Quote:
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01-03-2010, 09:58 AM
| #2 |
| Fingers of Fury War Room Member  Join Date: Oct 2005 Location: Miami, Florida, USA.
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| Re: A Letter & A List: California pastor raises $2.4 million in just 5 days
Message To Market Match made in Heaven... Couldn't resist ; ) B |
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01-03-2010, 09:59 AM
| #3 |
| Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania
Posts: 1,001
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| Re: A Letter & A List: California pastor raises $2.4 million in just 5 days
We don't talk about it much here, but direct mail fund raising is a huge industry. The need to be altruistic is a strong emotion in a lot of people. Alex |
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01-03-2010, 10:01 AM
| #4 |
| Rick Duris CopyRanger.com War Room Member  Join Date: Dec 2009 Location: Laguna Beach, CA
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| Re: A Letter & A List: California pastor raises $2.4 million in just 5 days
Hi Justin, You are right, regarding the list and the letter framing. Very well done. But I believe you are also missing a key ingredient, making it sound easier than it might be. Rick Warren has a reputation. He has a brand. His words are extremely relevant to the people that he connects with. But more importantly he has a DEEP AFFINITY with his congregation. His people would crawl across broken glass to help him and smile while doing it. That to me, IS "the secret sauce." - Rick Duris PS: And if anyone has a copy of that letter, I am sure folks would be able to learn from it. I know I would. |
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01-03-2010, 10:02 AM
| #5 |
| Marketing Mentor War Room Member  Join Date: Feb 2008 Location: Maui and Massachusetts
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| Re: A Letter & A List: California pastor raises $2.4 million in just 5 days
Oh come on. Calling Rick Warren a "California pastor" and saying all he had was a letter and a list is like calling Hillary Clinton a "mom in New York State" and saying all she had to do to raise millions of dollars was make a bunch of phone calls. True but highly, highly misleading. Marcia Yudkin |
| Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer | |
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01-03-2010, 10:29 AM
| #6 |
| lease this space War Room Member  Join Date: May 2005 Location: moving to Coscar soon..my nose glows around here
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| Re: A Letter & A List: California pastor raises $2.4 million in just 5 days
reminds me of the old fund raising letter by Harv somebody I had a copy at one time but what he did was Challenge the people to match his own contribution and got something like an 80% response rate. maybe some of the old farts around here remember more fo the details. I can say that because I am one. |
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| Tags |
| $24, california, days, letter, list, million, pastor, raises |
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