Image Headline or Plain Text Headline...

imiconcepts · 01-12-2010, 01:04 PM

Hi Everyone,

Lately I've been noticing a lot of sites that use an image of there text headline example:
Money Mindset - Transform Your Life In 30 Days instead of just plain text.

Does an image headline increase conversion?

Thanks in advance!

-Jay

NateDesmond · 01-12-2010, 01:12 PM

Quote:

Originally Posted by imiconcepts

Does an image headline increase conversion?

I have been asking myself the same question lately. These are my thoughts:

Image Headline

Pros

Potential "eye candy"
High visibility
Possibly better turnover

Cons

Not as useful for SEO
Invisible to screen reading browsers
Slower load time
Potentially higher bounce rate because of load time

Text Headline

Pros

Visible to search engines
Loads quickly
Fonts can be changed easily
Headline can be updated quickly

Cons

Potentially not as catchy as an image

Conclusion
In conclusion, I have not yet decided which would be best.

For my upcoming site, I am considering a combination of text with a photo/logo.

Let me know if this helps!

imiconcepts · 01-12-2010, 01:18 PM

Hi Nate,

Thanks for explaining, that helped.

-Jay

Texas_Guns · 01-12-2010, 06:54 PM

Nate, good job on that.

I've been using both. As far as an
SEO standpoint, that doesn't bother
me on a salesletter since I don't worry
about SEO when it comes to a salesletter.

But this makes me think that this would
be good to split-test. Out of all the
headline split tests I've done or been
involved with, I don't recall that we've
done plain text vs. an image. Will try
it with the launch I have coming up.

Raydal · 01-12-2010, 06:59 PM

Graphic headlines tend to get more attention which is what a headline
is suppose to do for your sales letter. But like any other attention
getter, it loses it's effect after everybody starts doing it.

Still worth a try right now though.

-Ray Edwards

wrcato2 · 01-12-2010, 07:39 PM

--------------------------------
I am of the old school thinking...
--------------------------------
Text is best.

rawservices · 01-12-2010, 08:46 PM

Hey everyone,

Even if you use an image, just include the headline text in the alt description. Screen readers / SEO will be just fine :-)

BEST OF BOTH WORLDS!!

Personally I would use graphics, but Im a graphic artist hahah :-)

-Ryan

SMazinTX · 01-13-2010, 08:18 AM

With an image for the headline, I am with the previous poster - just incluide the text in the alt tag of the image and all should be fine.

01-12-2010, 01:04 PM	#1
imiconcepts Active Warrior Join Date: Jun 2003 Location: , , USA. Posts: 66 Thanks: 0 Thanked 2 Times in 2 Posts	Image Headline or Plain Text Headline... Hi Everyone, Lately I've been noticing a lot of sites that use an image of there text headline example: Money Mindset - Transform Your Life In 30 Days instead of just plain text. Does an image headline increase conversion? Thanks in advance! -Jay

01-12-2010, 01:18 PM	#3
imiconcepts Active Warrior Join Date: Jun 2003 Location: , , USA. Posts: 66 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Image Headline or Plain Text Headline... Hi Nate, Thanks for explaining, that helped. -Jay

01-12-2010, 06:54 PM	#4
Texas_Guns marketing online since 99 War Room Member Join Date: Jul 2005 Location: Houston, TX, USA. Posts: 1,051 Thanks: 5 Thanked 91 Times in 40 Posts	Re: Image Headline or Plain Text Headline... Nate, good job on that. I've been using both. As far as an SEO standpoint, that doesn't bother me on a salesletter since I don't worry about SEO when it comes to a salesletter. But this makes me think that this would be good to split-test. Out of all the headline split tests I've done or been involved with, I don't recall that we've done plain text vs. an image. Will try it with the launch I have coming up.
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01-12-2010, 06:59 PM	#5
Raydal Veteran Copywriter War Room Member Join Date: Jan 2003 Location: Sarasota, FL, USA. Posts: 3,421 Thanks: 178 Thanked 1,290 Times in 580 Posts Social Networking Contact Info	Re: Image Headline or Plain Text Headline... Graphic headlines tend to get more attention which is what a headline is suppose to do for your sales letter. But like any other attention getter, it loses it's effect after everybody starts doing it. Still worth a try right now though. -Ray Edwards
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01-12-2010, 07:39 PM	#6
wrcato2 2Ultra Marketiing War Room Member Join Date: Dec 2009 Location: Brumley, Missouri Posts: 101 Blog Entries: 29 Thanks: 11 Thanked 16 Times in 16 Posts Social Networking	Re: Image Headline or Plain Text Headline... -------------------------------- I am of the old school thinking... -------------------------------- Text is best.
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01-12-2010, 08:46 PM	#7
rawservices Designer Warrior War Room Member Join Date: Jun 2009 Location: San Diego Posts: 224 Thanks: 57 Thanked 14 Times in 11 Posts Social Networking Contact Info	Re: Image Headline or Plain Text Headline... Hey everyone, Even if you use an image, just include the headline text in the alt description. Screen readers / SEO will be just fine :-) BEST OF BOTH WORLDS!! Personally I would use graphics, but Im a graphic artist hahah :-) -Ryan
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01-13-2010, 08:18 AM	#8
SMazinTX Warrior Member Join Date: Sep 2008 Location: Dallas Metro Posts: 17 Thanks: 3 Thanked 7 Times in 3 Posts Social Networking	Re: Image Headline or Plain Text Headline... With an image for the headline, I am with the previous poster - just incluide the text in the alt tag of the image and all should be fine.