Jon Ledger's sales copy - formula for fast effective (but only initial) copy?

[Jag82]

Guys,

If you look at Jon Ledger's copy such as:

• The Best Spinner

• WebComp Analyst

• Dominate Niche Markets Online @ NicheHorde.com

...you will notice these salesletters are
not very long. And they don't go deep into
all the covert copy tactics.

Though I don't know his conversion rates,
I believe they should be better than average.

The salesletter does a good job in
explaining the product through the video
together with a few supporting paragraphs
and bullets which are pretty decently written.

The most compelling part is his
"proof" component as he has tons
of testimonials. And they serve as a form
of "story-telling" too.

It's this very bit that got me sold.

It makes the product very credible and
believable. To be fair, Jon Ledger has a
solid reputation too.

Of course, there is always room for
improvement as with most copy out there.

I think if we are looking at "launch fast, tweak
later" philosophy that John Reese always advocate,
Jon Ledger's formula seems pretty good for
quick generation of decent salescopy.

That said, I do recognize it takes time to
gather testimonials. You can do it quite fast
if you got a substantial list or affiliate base though.

What do you think?

Jag

[Jennie Heckel]

Dear Jag,

Best way I have found is to offer the product for FREE to people for review.

That is an easy way to get tons of testimonials and then you can select the ones that most closely fit your story.

Good luck with your copy.

Jennie Heckel

[Matt James]

As you say Jag, Jon has a solid reputation which can only help.

But with his kind of software, all his prospects want to see is the video of how it works and what it can do.

Then the testimonials (even if they've been given in exchange for a "beta" test of the software) clinch the deal.

Sometimes you don't need reams of copy when the product speaks for itself.

[Moolah_Copywriting]

Jon relies heavily on his in-house letters for many of his promotions. These folks don't need the full-monty on a salesletter.

Plus, behind the scenes, Jon does a fair amount of rapport and proof building via his emails and blog posts.

Stan

[Jag82]

Yep, his rapport with his subscribers definitely help.

Sometimes, the overwhelming "proof" element (specific detailed
testimonials) is enough to make a copy compelling without
it being too long drawn.

Jag