Skip This Post If You Already Know Everything

Ken_Caudill · 01-30-2010, 02:27 PM

Post withdrawn by author.

Gclunis · 01-30-2010, 02:35 PM

Thanks alot for this tip. I am actually working on writing some copy and learning about the different ideas right now. This really helped me out and its hard not to agree because its true.

Steven Wagenheim · 01-30-2010, 02:44 PM

"Only a fool knows everything. A wise man knows how little he knows."

Anonymous.

"The last time I thought I knew it all, I ended up realizing how much I still
had to learn."

Steven Wagenheim

Thanks for the great post Ken.

David Merriman · 01-30-2010, 04:51 PM

Great post. This is a topic I have thought about for a while.

Eben Pagan has an interesting view on this. Statements that the prospect could disagree with, he calls "disconnects".

To keep your reader "connected", you must always say things that cannot be directly argued with and instead elicit a response. He gives the example of telling someone to "feel the temperature in your hands" rather than "feel how hot your hands are".

"My hands aren't hot!" or "My hands aren't THAT hot!" or "Are my hands hot?" or "How dooes he know my hands are hot?" might flash in the reader's mind, but no one has NO temperature in their hands. (Unless they have NO hands, then the 1st statement would be a disconnect!)

These open, suggestive, indirect statements -- the kind used in hypnosis -- are very powerful copywriting. You hit the nail on the head with that, and that's easy to forget.

HOWEVER ....

You must give the illusion that you are saying something concrete and direct. Vague writing that is too suggestive and too abstract doesn't work, either.

It's an extremely delicate balance.

Nu · 02-02-2010, 03:51 PM

Thank you. You have just reminded me that some of the cleverest lines are the simplest, while still packing the biggest punch.

Jag82 · 02-02-2010, 06:10 PM

Quote:

Originally Posted by Ken_Caudill

"If you're serious about getting the lean, firm body you deserve, 8-pack Abs just might be the answer."

Why?

Because the second sentence leaves your reader room to make a decision on his own. It also encourages him to read on.

Excellent point.

That's a reason why I try to avoid speaking in
absolute terms.

For example:

Everyone knows that social media is the hottest marketing platform in town

Maybe that statement is true.

But if 1 single prospect doesn't even know what the
heck social media is, this message will totally disconnect him.

Something like this could be better:

As you may be aware of it now, social media is the marketing platform in town...

Some thoughts there...

Jag

Mr. Enthusiastic · 02-02-2010, 07:43 PM

Elmer Wheeler's books - Tested Sentences That Sell and Sizzlemanship - are full of great examples of how to say something that catches attention and is easy to believe, and how to ask questions that connect with the conversation in the prospect's mind. I'm really surprised that we don't see them discussed more here. Really wonderful material. Ken, are you a Wheeler disciple?

Chris

BrianMcLeod · 02-03-2010, 06:13 AM

Quote:

Originally Posted by Mr. Enthusiastic

Elmer Wheeler's books - Tested Sentences That Sell and Sizzlemanship - are full of great examples of how to say something that catches attention and is easy to believe, and how to ask questions that connect with the conversation in the prospect's mind. I'm really surprised that we don't see them discussed more here. Really wonderful material.

Here's a fun link:

Elmer Wheeler - America's Number One Salesman - Salesmanship Training - Table of Contents

"It's the pucker in the pickle..."

Raydal · 02-03-2010, 10:47 AM

I've avoided this thread because I already know everything!

I had no idea that the title of the thread was actually the
headline for an ad.

So if the title of the thread took the advice given in the OP,
shouldn't it say:

"You may want to skip this thread if you know everything" ?

-Ray Edwards

Mr. Enthusiastic · 02-03-2010, 12:25 PM

Quote:

Originally Posted by Raydal

I had no idea that the title of the thread was actually the headline for an ad.

They laughed when I skipped this post, but when they found out I know everything...

Would you read this 100 word post to be 10,000% richer?

Do you make these mistakes in skipping posts?

Give me 5 posts and let me give you knowing everything... let me prove it - FREE

Dear friend, I attached a shiny fresh opinion to this post so that you'd read it. Why would I do that?

Ken Cauldill swears under oath that this thread contains NO illegal stimulants!

01-30-2010, 02:27 PM	#1
Ken_Caudill Here for the Beer War Room Member Join Date: Nov 2009 Location: Chicago burbs Posts: 2,053 Blog Entries: 1 Thanks: 799 Thanked 1,280 Times in 795 Posts Social Networking Contact Info	Skip This Post If You Already Know Everything Post withdrawn by author.
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01-30-2010, 02:35 PM	#2
Gclunis Millionaire By 21 War Room Member Join Date: Jun 2009 Location: New York, NY Posts: 540 Thanks: 93 Thanked 64 Times in 49 Posts Contact Info	Re: Skip This Post If You Already Know Everything Thanks alot for this tip. I am actually working on writing some copy and learning about the different ideas right now. This really helped me out and its hard not to agree because its true.
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01-30-2010, 02:44 PM	#3
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,410 Blog Entries: 11 Thanks: 1,553 Thanked 6,310 Times in 2,354 Posts Social Networking	Re: Skip This Post If You Already Know Everything "Only a fool knows everything. A wise man knows how little he knows." Anonymous. "The last time I thought I knew it all, I ended up realizing how much I still had to learn." Steven Wagenheim Thanks for the great post Ken.
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01-30-2010, 04:51 PM	#4
David Merriman The Cash Poet War Room Member Join Date: Sep 2009 Location: USA Posts: 71 Thanks: 12 Thanked 10 Times in 9 Posts Social Networking	Re: Skip This Post If You Already Know Everything Great post. This is a topic I have thought about for a while. Eben Pagan has an interesting view on this. Statements that the prospect could disagree with, he calls "disconnects". To keep your reader "connected", you must always say things that cannot be directly argued with and instead elicit a response. He gives the example of telling someone to "feel the temperature in your hands" rather than "feel how hot your hands are". "My hands aren't hot!" or "My hands aren't THAT hot!" or "Are my hands hot?" or "How dooes he know my hands are hot?" might flash in the reader's mind, but no one has NO temperature in their hands. (Unless they have NO hands, then the 1st statement would be a disconnect!) These open, suggestive, indirect statements -- the kind used in hypnosis -- are very powerful copywriting. You hit the nail on the head with that, and that's easy to forget. HOWEVER .... You must give the illusion that you are saying something concrete and direct. Vague writing that is too suggestive and too abstract doesn't work, either. It's an extremely delicate balance.
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02-02-2010, 03:51 PM	#5
Nu Active Warrior War Room Member Join Date: Jun 2008 Location: Florida Posts: 58 Thanks: 13 Thanked 2 Times in 2 Posts Social Networking	Re: Skip This Post If You Already Know Everything Thank you. You have just reminded me that some of the cleverest lines are the simplest, while still packing the biggest punch.

02-02-2010, 07:43 PM	#7
Mr. Enthusiastic Enthusiastic Warrior War Room Member Join Date: Nov 2009 Posts: 815 Blog Entries: 4 Thanks: 222 Thanked 224 Times in 170 Posts	Re: Skip This Post If You Already Know Everything Elmer Wheeler's books - Tested Sentences That Sell and Sizzlemanship - are full of great examples of how to say something that catches attention and is easy to believe, and how to ask questions that connect with the conversation in the prospect's mind. I'm really surprised that we don't see them discussed more here. Really wonderful material. Ken, are you a Wheeler disciple? Chris

02-03-2010, 10:47 AM	#9
Raydal Veteran Copywriter War Room Member Join Date: Jan 2003 Location: Sarasota, FL, USA. Posts: 3,421 Thanks: 178 Thanked 1,290 Times in 580 Posts Social Networking Contact Info	Re: Skip This Post If You Already Know Everything I've avoided this thread because I already know everything! I had no idea that the title of the thread was actually the headline for an ad. So if the title of the thread took the advice given in the OP, shouldn't it say: "You may want to skip this thread if you know everything" ? -Ray Edwards
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