F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

The Copy Nazi · 02-09-2010, 09:19 AM

I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof.

Check it out - Marketing Bullets | Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"

Lance K · 02-09-2010, 01:03 PM

Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often.

http://marketingbullets.com/index.htm

Kevin-VirtualProfitCenter · 02-09-2010, 01:13 PM

Nine inches.

Wait, you mean I gotta prove it?

Nevermind.

Paul Hancox · 02-09-2010, 01:15 PM

Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?

ghyphena · 02-09-2010, 01:29 PM

I think it's "speedwriting"

Paul Hancox · 02-09-2010, 01:34 PM

Thnk y, gyphn

By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.

JagSEO · 02-09-2010, 02:06 PM

Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.

The Copy Nazi · 02-09-2010, 02:06 PM

Is it just me or does F u cn rd ths msg sound like the command "Effin' read this message!"?

josephkerr · 02-09-2010, 02:16 PM

That was my first thought, Malcom. BTW, your avatar is impressively hilarious.

The Copy Nazi · 02-09-2010, 02:20 PM

Quote:

Originally Posted by josephkerr

That was my first thought, Malcom. BTW, your avatar is impressively hilarious.

Mate, I'm seriously thinking of running "F u cn' Rd Ths Msg As Ole!" - or the puppy dies.

My avatar? Frank Kern has nothing on me Dude. Nothin'.

KenThompson · 02-09-2010, 04:24 PM

Thanks for that, Mal. I used to read those, but its been a long while. So
I subscribed again. He kinda cracks me up a little with the marketing top
gun, thing. Something about it makes me chuckle, and even chortle if
the mood is right.

Oh... Paris via Sydney via Uranus? lol

02-09-2010, 09:19 AM	#1
The Copy Nazi Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris Posts: 2,290 Blog Entries: 2 Thanks: 705 Thanked 1,253 Times in 600 Posts Social Networking Contact Info	F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof. Check it out - Marketing Bullets \| Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"
	"By offending nobody, you impassion nobody" - Gary Halbert

02-09-2010, 01:03 PM	#2
Lance K Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA Posts: 3,866 Thanks: 1,435 Thanked 646 Times in 405 Posts Contact Info	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often. http://marketingbullets.com/index.htm
	"You can have everything in life that you want if you just give enough other people what they want." ~ Zig Ziglar

02-09-2010, 01:13 PM	#3
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN Posts: 912 Thanks: 519 Thanked 492 Times in 205 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Nine inches. Wait, you mean I gotta prove it? Nevermind.
	The Miracle Squeeze Page: Scientifically Proven to Convert 84.1% of Visitors into Subscribers Works for Anybody, Any niche - It's so simple you'll wonder why everyone isn't using it Click Here Now to Download It!

02-09-2010, 01:15 PM	#4
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 2,028 Blog Entries: 2 Thanks: 433 Thanked 554 Times in 229 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?
	PRESELL MASTERY: What you thought you knew about "preselling" is about to radically change. Forever. Click Here. BECOME A COPYWRITER, WITH CLIENTS, IN AS LITTLE AS 6 MONTHS...CLICK HERE.

02-09-2010, 01:29 PM	#5
ghyphena HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Oxford, UK Posts: 170 Blog Entries: 9 Thanks: 16 Thanked 60 Times in 38 Posts Contact Info	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. I think it's "speedwriting"
	Gil-Ad Schwartz

02-09-2010, 01:34 PM	#6
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 2,028 Blog Entries: 2 Thanks: 433 Thanked 554 Times in 229 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Thnk y, gyphn By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.
	PRESELL MASTERY: What you thought you knew about "preselling" is about to radically change. Forever. Click Here. BECOME A COPYWRITER, WITH CLIENTS, IN AS LITTLE AS 6 MONTHS...CLICK HERE.

02-09-2010, 02:06 PM	#7
JagSEO Active Warrior Join Date: Feb 2010 Posts: 75 Thanks: 0 Thanked 3 Times in 3 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.
	ProbSolution.com

02-09-2010, 02:16 PM	#9
josephkerr Active Warrior Join Date: Jan 2010 Location: In a house. Posts: 68 Thanks: 39 Thanked 32 Times in 14 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. That was my first thought, Malcom. BTW, your avatar is impressively hilarious.
	"Cigarettes make the sun come up, whiskey makes the sun go down, and inbetween... you do a lot of standing around." -Warren Zevon "तत्त्वमसि"

02-09-2010, 04:24 PM	#11
KenThompson . War Room Member Join Date: Sep 2007 Posts: 1,153 Thanks: 700 Thanked 591 Times in 417 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Thanks for that, Mal. I used to read those, but its been a long while. So I subscribed again. He kinda cracks me up a little with the marketing top gun, thing. Something about it makes me chuckle, and even chortle if the mood is right. Oh... Paris via Sydney via Uranus? lol
	You don't have to like or love everything or everyone, not in the usual sense. Injustices and villains always abound during primitive times. You knew this would be true before you chose this life, just as you knew that the good and the beauty would far exceed the bad and the ugly. Go where you're drawn, and dwell upon all that is good. ~ Mike Dooley