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Old 02-09-2010, 08:19 AM   #1
Mal Lambe - copy cat
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Default F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof.

Check it out - Marketing Bullets | Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"

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Old 02-09-2010, 12:03 PM   #2
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often.

http://marketingbullets.com/index.htm

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just give enough other people what they want."
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Old 02-09-2010, 12:13 PM   #3
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Nine inches.

Wait, you mean I gotta prove it?

Nevermind.

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Old 02-09-2010, 12:15 PM   #4
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?

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Old 02-09-2010, 12:29 PM   #5
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

I think it's "speedwriting"

Gil-Ad Schwartz

I fix $197 salesletters.
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Old 02-09-2010, 12:34 PM   #6
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Thnk y, gyphn

By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.

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Old 02-09-2010, 01:06 PM   #7
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.

My personal development blog at http://johnlazy.com/
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Old 02-09-2010, 01:06 PM   #8
Mal Lambe - copy cat
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Is it just me or does F u cn rd ths msg sound like the command "Effin' read this message!"?

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Old 02-09-2010, 01:16 PM   #9
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

That was my first thought, Malcom. BTW, your avatar is impressively hilarious.

"Cigarettes make the sun come up, whiskey makes the sun go down, and inbetween... you do a lot of standing around." -Warren Zevon

"तत्त्वमसि"
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Old 02-09-2010, 01:20 PM   #10
Mal Lambe - copy cat
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Quote:
Originally Posted by josephkerr View Post
That was my first thought, Malcom. BTW, your avatar is impressively hilarious.
Mate, I'm seriously thinking of running "F u cn' Rd Ths Msg As Ole!" - or the puppy dies. My avatar? Frank Kern has nothing on me Dude. Nothin'.

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Old 02-09-2010, 03:24 PM   #11
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Default Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Thanks for that, Mal. I used to read those, but its been a long while. So
I subscribed again. He kinda cracks me up a little with the marketing top
gun, thing. Something about it makes me chuckle, and even chortle if
the mood is right.

Oh... Paris via Sydney via Uranus? lol

Ken Thompson

Dangerous Copywriter for Hire

"... that boy can write anything."
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