F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

The Copy Nazi · 02-09-2010, 08:19 AM

I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof.

Check it out - Marketing Bullets | Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"

Lance K · 02-09-2010, 12:03 PM

Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often.

http://marketingbullets.com/index.htm

Kevin-VirtualProfitCenter · 02-09-2010, 12:13 PM

Nine inches.

Wait, you mean I gotta prove it?

Nevermind.

Paul Hancox · 02-09-2010, 12:15 PM

Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?

ghyphena · 02-09-2010, 12:29 PM

I think it's "speedwriting"

Paul Hancox · 02-09-2010, 12:34 PM

Thnk y, gyphn

By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.

JagSEO · 02-09-2010, 01:06 PM

Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.

The Copy Nazi · 02-09-2010, 01:06 PM

Is it just me or does F u cn rd ths msg sound like the command "Effin' read this message!"?

josephkerr · 02-09-2010, 01:16 PM

That was my first thought, Malcom. BTW, your avatar is impressively hilarious.

The Copy Nazi · 02-09-2010, 01:20 PM

Quote:

Originally Posted by josephkerr

That was my first thought, Malcom. BTW, your avatar is impressively hilarious.

Mate, I'm seriously thinking of running "F u cn' Rd Ths Msg As Ole!" - or the puppy dies.

My avatar? Frank Kern has nothing on me Dude. Nothin'.

KenThompson · 02-09-2010, 03:24 PM

Thanks for that, Mal. I used to read those, but its been a long while. So
I subscribed again. He kinda cracks me up a little with the marketing top
gun, thing. Something about it makes me chuckle, and even chortle if
the mood is right.

Oh... Paris via Sydney via Uranus? lol

02-09-2010, 08:19 AM	#1
The Copy Nazi Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris Posts: 2,486 Blog Entries: 2 Thanks: 791 Thanked 1,480 Times in 701 Posts Social Networking Contact Info	F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof. Check it out - Marketing Bullets \| Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"

02-09-2010, 12:03 PM	#2
Lance K Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA Posts: 3,867 Thanks: 1,439 Thanked 648 Times in 405 Posts Contact Info	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often. http://marketingbullets.com/index.htm
	"You can have everything in life that you want if you just give enough other people what they want." ~ Zig Ziglar

02-09-2010, 12:13 PM	#3
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN Posts: 912 Thanks: 519 Thanked 499 Times in 206 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Nine inches. Wait, you mean I gotta prove it? Nevermind.
	The Miracle Squeeze Page: Scientifically Proven to Convert 84.1% of Visitors into Subscribers Works for Anybody, Any niche - It's so simple you'll wonder why everyone isn't using it Click Here Now to Download It!

02-09-2010, 12:15 PM	#4
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 2,079 Blog Entries: 2 Thanks: 463 Thanked 608 Times in 254 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?
	Who Wants To Be The Next AUTHORITY In Their Niche? Article Marketing as it should be – that builds your authority, pre-sells for more sales, based on YOUR product. (More...) Free Pre-Selling Tips \| Presell Mastery (The Book) \| Become A Copywriter, With Clients, In As Little As 6 Months

02-09-2010, 12:29 PM	#5
ghyphena HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Oxford, UK Posts: 170 Blog Entries: 9 Thanks: 16 Thanked 60 Times in 38 Posts Contact Info	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. I think it's "speedwriting"
	Gil-Ad Schwartz

02-09-2010, 12:34 PM	#6
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 2,079 Blog Entries: 2 Thanks: 463 Thanked 608 Times in 254 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Thnk y, gyphn By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.
	Who Wants To Be The Next AUTHORITY In Their Niche? Article Marketing as it should be – that builds your authority, pre-sells for more sales, based on YOUR product. (More...) Free Pre-Selling Tips \| Presell Mastery (The Book) \| Become A Copywriter, With Clients, In As Little As 6 Months

02-09-2010, 01:06 PM	#7
JagSEO Active Warrior War Room Member Join Date: Feb 2010 Posts: 99 Thanks: 0 Thanked 6 Times in 5 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.
	Mobile Website Maker

02-09-2010, 01:16 PM	#9
josephkerr Active Warrior Join Date: Jan 2010 Location: In a house. Posts: 68 Thanks: 39 Thanked 32 Times in 14 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. That was my first thought, Malcom. BTW, your avatar is impressively hilarious.
	"Cigarettes make the sun come up, whiskey makes the sun go down, and inbetween... you do a lot of standing around." -Warren Zevon "तत्त्वमसि"

02-09-2010, 03:24 PM	#11
KenThompson . War Room Member Join Date: Sep 2007 Posts: 1,167 Thanks: 697 Thanked 595 Times in 421 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Thanks for that, Mal. I used to read those, but its been a long while. So I subscribed again. He kinda cracks me up a little with the marketing top gun, thing. Something about it makes me chuckle, and even chortle if the mood is right. Oh... Paris via Sydney via Uranus? lol