![]() | | ||||||||
| | #1 |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,253 Times in 600 Posts
|
I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof. Check it out - Marketing Bullets | Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?" |
| | |
| | |
| | #2 |
| Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA
Posts: 3,866
Thanks: 1,435
Thanked 646 Times in 405 Posts
|
Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often. http://marketingbullets.com/index.htm |
| "You can have everything in life that you want if you just give enough other people what they want." ~ Zig Ziglar | |
| | |
| | #3 |
| Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN
Posts: 912
Thanks: 519
Thanked 492 Times in 205 Posts
|
Nine inches. Wait, you mean I gotta prove it? Nevermind. |
| | |
| | |
| | #4 |
| Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom
Posts: 2,028
Blog Entries: 2 Thanks: 433
Thanked 554 Times in 229 Posts
|
Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?
|
| PRESELL MASTERY: What you thought you knew about "preselling" is about to radically change. Forever. Click Here. BECOME A COPYWRITER, WITH CLIENTS, IN AS LITTLE AS 6 MONTHS...CLICK HERE. | |
| | |
| | #6 |
| Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom
Posts: 2,028
Blog Entries: 2 Thanks: 433
Thanked 554 Times in 229 Posts
|
Thnk y, gyphn ![]() By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass. |
| PRESELL MASTERY: What you thought you knew about "preselling" is about to radically change. Forever. Click Here. BECOME A COPYWRITER, WITH CLIENTS, IN AS LITTLE AS 6 MONTHS...CLICK HERE. | |
| | |
| | #7 |
| Active Warrior Join Date: Feb 2010
Posts: 75
Thanks: 0
Thanked 3 Times in 3 Posts
|
Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.
|
| | |
| | |
| | #8 |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,253 Times in 600 Posts
|
Is it just me or does F u cn rd ths msg sound like the command "Effin' read this message!"? |
| | |
| | |
| | #9 |
| Active Warrior Join Date: Jan 2010 Location: In a house.
Posts: 68
Thanks: 39
Thanked 32 Times in 14 Posts
|
That was my first thought, Malcom. BTW, your avatar is impressively hilarious.
|
|
"Cigarettes make the sun come up, whiskey makes the sun go down, and inbetween... you do a lot of standing around." -Warren Zevon "तत्त्वमसि" | |
| | |
| | #11 |
| . War Room Member Join Date: Sep 2007
Posts: 1,153
Thanks: 700
Thanked 591 Times in 417 Posts
|
Thanks for that, Mal. I used to read those, but its been a long while. So I subscribed again. He kinda cracks me up a little with the marketing top gun, thing. Something about it makes me chuckle, and even chortle if the mood is right. Oh... Paris via Sydney via Uranus? lol |
| You don't have to like or love everything or everyone, not in the usual sense. Injustices and villains always abound during primitive times. You knew this would be true before you chose this life, just as you knew that the good and the beauty would far exceed the bad and the ugly. Go where you're drawn, and dwell upon all that is good. ~ Mike Dooley | |
| | |
![]() |
|
| Tags |
| dbl, incm, msg, spdwrtng, ths |
| Thread Tools | |
| |
![]() |