F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

Metronicity · 02-09-2010, 08:19 AM

I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof.

Check it out - Marketing Bullets | Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"

Lance K · 02-09-2010, 12:03 PM

Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often.

http://marketingbullets.com/index.htm

Kevin-VirtualProfitCenter · 02-09-2010, 12:13 PM

Nine inches.

Wait, you mean I gotta prove it?

Nevermind.

Paul Hancox · 02-09-2010, 12:15 PM

Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?

ghyphena · 02-09-2010, 12:29 PM

I think it's "speedwriting"

Paul Hancox · 02-09-2010, 12:34 PM

Thnk y, gyphn

By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.

JagSEO · 02-09-2010, 01:06 PM

Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.

Metronicity · 02-09-2010, 01:06 PM

Is it just me or does F u cn rd ths msg sound like the command "Effin' read this message!"?

josephkerr · 02-09-2010, 01:16 PM

That was my first thought, Malcom. BTW, your avatar is impressively hilarious.

Metronicity · 02-09-2010, 01:20 PM

Quote:

Originally Posted by josephkerr

That was my first thought, Malcom. BTW, your avatar is impressively hilarious.

Mate, I'm seriously thinking of running "F u cn' Rd Ths Msg As Ole!" - or the puppy dies.

My avatar? Frank Kern has nothing on me Dude. Nothin'.

KenThompson · 02-09-2010, 03:24 PM

Thanks for that, Mal. I used to read those, but its been a long while. So
I subscribed again. He kinda cracks me up a little with the marketing top
gun, thing. Something about it makes me chuckle, and even chortle if
the mood is right.

Oh... Paris via Sydney via Uranus? lol

02-09-2010, 08:19 AM	#1
Metronicity Mal Lambe - copy cat War Room Member Join Date: Jan 2009 Location: Paris & Sydney Posts: 1,072 Blog Entries: 1 Thanks: 216 Thanked 322 Times in 168 Posts Social Networking Contact Info	F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof. Check it out - Marketing Bullets \| Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"
	Roll-Your-Own Salespage and Smoke Your Competitors!

02-09-2010, 12:03 PM	#2
Lance K Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA Posts: 3,384 Blog Entries: 1 Thanks: 978 Thanked 381 Times in 265 Posts Contact Info	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often. http://marketingbullets.com/index.htm
	"You can have everything in life that you want if you just give enough other people what they want." Zig Ziglar

02-09-2010, 12:13 PM	#3
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN Posts: 572 Thanks: 272 Thanked 220 Times in 127 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Nine inches. Wait, you mean I gotta prove it? Nevermind.
	FREE WSO: How to Get 10,000 FREE Visitors a Year and Turn Them into a $174,000.00 Ongoing Income (I DARE you to compare this info with what others are pitching for $2,000.00)

02-09-2010, 12:15 PM	#4
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 1,777 Blog Entries: 2 Thanks: 270 Thanked 335 Times in 145 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?
	BECOME A TOP COPYWRITER... WITH CLIENTS... IN UNDER 6 MONTHS! FORGET BOOKS... CLICK HERE TO FIND OUT HOW. (ONLY 7 PLACES LEFT AT THIS PRICE.)

02-09-2010, 12:29 PM	#5
ghyphena HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Oxford, UK Posts: 164 Blog Entries: 9 Thanks: 14 Thanked 57 Times in 37 Posts Contact Info	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. I think it's "speedwriting"
	Gil-Ad Schwartz I fix $197 salesletters.

02-09-2010, 12:34 PM	#6
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 1,777 Blog Entries: 2 Thanks: 270 Thanked 335 Times in 145 Posts Social Networking	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Thnk y, gyphn By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.
	BECOME A TOP COPYWRITER... WITH CLIENTS... IN UNDER 6 MONTHS! FORGET BOOKS... CLICK HERE TO FIND OUT HOW. (ONLY 7 PLACES LEFT AT THIS PRICE.)

02-09-2010, 01:06 PM	#7
JagSEO Warrior Member Join Date: Feb 2010 Posts: 25 Thanks: 0 Thanked 0 Times in 0 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.
	My personal development blog at http://johnlazy.com/

02-09-2010, 01:16 PM	#9
josephkerr Active Warrior Join Date: Jan 2010 Location: In a house. Posts: 46 Thanks: 38 Thanked 22 Times in 9 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. That was my first thought, Malcom. BTW, your avatar is impressively hilarious.
	"Cigarettes make the sun come up, whiskey makes the sun go down, and inbetween... you do a lot of standing around." -Warren Zevon "तत्त्वमसि"

02-09-2010, 03:24 PM	#11
KenThompson . War Room Member Join Date: Sep 2007 Location: Wilmington Delaware Posts: 360 Thanks: 156 Thanked 135 Times in 102 Posts	Re: F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng. Thanks for that, Mal. I used to read those, but its been a long while. So I subscribed again. He kinda cracks me up a little with the marketing top gun, thing. Something about it makes me chuckle, and even chortle if the mood is right. Oh... Paris via Sydney via Uranus? lol
	Ken Thompson Dangerous Copywriter for Hire "... that boy can write anything."