Strange Sales Letter Idea 21 Million

[Social Experts]

This site Fat Loss 4 Idiots / Weight Loss and Diet Center

I like the idea that it uses short pages and makes you want to find out whats on the next pages so you make a commitment to the website.

What do you think?

[Kevin-VirtualProfitCenter]

It's pretty easy to test.

I have used both 3-5 page sales letters and singles and had differing results depending on the niche, etc. I suspect, however, that the day of the long-form online sales letter is quickly drawing to a close and will be replaced by short, talking-point sales messages augmented by additional info for anyone who wants to click.

[DougBarger]

Originally Posted by The Freshmaker

This site Fat Loss 4 Idiots / Weight Loss and Diet Center

I like the idea that it uses short pages and makes you want to find out whats on the next pages so you make a commitment to the website.

What do you think?

Good question.

Yes, commitment is a great law to employ in your marketing.

Ever been asked by someone why you do something and without really thinking about it, find yourself just saying,

"Oh, that's just what I always do."

Commitment is so effective because when combined
with consistency,
it can be transformed into...

habit.

That's when your loyal customers just may find themselves saying,
"Oh, Doug's just who I always buy from."

So yes, you're definitely on the right track for noticing the consistency.

The $21 million is proof enough that this letter works.

Did you notice how often the word "Fact" is used?

It's used in a Johnson box at least once and then used as a sub-head.

Facts tell. Stories sell.

Now, onward to the more selling.

Do I believe I can improve its sales conversion rate with a rewrite?

Yes.

What would I test?

I'd test sprinkling in some testimonials for social proof.

The before and after pics along with the design which faces toward
the copy to increase readibility is already great and with the testimonials
as more social proof,

I believe it would increase sales.

Now, we mentioned how facts tell and stories sell.

Combining the testimonials with a powerful story
is what I'd add next.

The speaker of the story would be someone who
was hopelessly lost in obesity and desperately seeking
a solution...just like our reader.

She understands exactly how our reader feels because
it's exactly how she felt before she stumbled upon
the system revealed in FatLoss4Idiots.

Now she tells how simple and painlessly easy it was to use
and how fast she got the results.

Her only regret was not trying it sooner.

How would your new body improve your entire life?

Then there would be a before and after picture.

A couple of testimonials.

Now she describes what life is like now with her new body.

Some more pics.

Some more testimonials.

Major benefits.

Then the offer, the guarantee and the close of course
is a "Take away".

You can have this new life and new body by getting FatLoss4Idiots
right now and begin using it today to finally have that new body you've
always dreamed about with this proven system so many others have used

to get the results you want right now.

Or, you can just keep on trying out those diets that never really work
and end up with the same old cycle of guilt, depression, health problems,
low self-esteem and frustration.

I like to always stay on the solution side of things so when you asked my thoughts, I figured you wanted to know how it can be improved to make even more sales.

Who knows, maybe I'll get contacted to do a rewrite and we'll see a number up there larger than 21 Million this time next year.

[MikeHumphreys]

Originally Posted by The Freshmaker

This site Fat Loss 4 Idiots / Weight Loss and Diet Center

I like the idea that it uses short pages and makes you want to find out whats on the next pages so you make a commitment to the website.

What do you think?

I think the 75% affiliate commission has more to do with the multi-million dollar success of that site.

Last time I checked, the lifetime conversion rate for that site has averaged around .50% which is NOT particularly good.

[Social Experts]

Do you think that this way could be better for different demographics? Like younger people? Because it's more friendly for them don't you think?

[Simo]

Hey Freshmaker,

Allen has a gem of a thread dedicated to this topic in the War Room. There are some really valuable comments about the copy employed on the sales page.

http://www.warriorforum.com/my-ideas...Rz68dmvluFcG8J

In my opinion training people click through to each page will cause them to click the buy button with greater ease

[Justin Mandel]

This is an excellent point and don't think it can be underestimated as long as the transition from NEXT to ADD TO CART is as seamless as possible.

I would think button positioning and even-ness of text throughout would play a part.

I wonder what split-test results would tell us about this

Originally Posted by Simo

In my opinion training people click through to each page will cause them to click the buy button with greater ease

[Simo]

Justin,

You got my joke

[Bruce Wedding]

This one is a conundrum... a dichotomy.

On the one hand, we're taught, and its proven, that the more actions you make a prospect take, the lower the conversions. Hence the trend to removing the "name" field from optin forms and the subsequent boost in conversions.

On the other hand, we have the "commitment and consistency" argument that we're practically "training" them to click the buy button.

I think the only answer is to test it in your niche.

But the lynchpin to this working is cliffhangers a the end of each page. Don't take this lightly. Bore them one time and they're gone. You have to compel them to click with powerful Zeigarnik effects.

I shouldn't even be telling ya'll this stuff.