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02-17-2010, 03:19 AM
| #1 |
| Active Warrior Join Date: Feb 2010
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|  I Wnt to Use Other People's Case Studies in my Sales Letter.
What is the best way to use case studies of other people? Should I contact them and ask them about it? Or should I use it immediately and cite their websites?
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02-17-2010, 04:25 AM
| #2 | |
| Marketing Mentor War Room Member  Join Date: Feb 2008 Location: Maui and Massachusetts
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| Re: I Wnt to Use Other People's Case Studies in my Sales Letter. Quote:
You can paraphrase their data and link to the source without permission. It's the same as if you were referring to a study reported in a book or newspaper. If you want to quote the whole thing verbatim, you must have permission. Marcia Yudkin | |
| Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer | ||
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02-17-2010, 05:09 AM
| #3 |
| Senior Warrior Member War Room Member  Join Date: Oct 2006 Location: United Kingdom.
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| Re: I Wnt to Use Other People's Case Studies in my Sales Letter.
You can state the facts about other case studies. Many salesletters do this. But as mentioned above, always state the source of the information on your site. That way you shouldn't run into any issues. Tony |
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02-17-2010, 05:30 AM
| #4 |
| Active Warrior War Room Member  Join Date: Dec 2009
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| Re: I Wnt to Use Other People's Case Studies in my Sales Letter.
I would contact them. They would probably be able to make the case studies sound better than you could if you were just reading them off their site anyway.
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02-19-2010, 02:42 AM
| #5 |
| Active Warrior Join Date: Feb 2010
Posts: 48
Thanks: 2
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| Re: I Wnt to Use Other People's Case Studies in my Sales Letter.
Ok guys, what is the best way to mention the source of the info. Is citing their name enough? Or should I mention their link in my sales letter?
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| Tags |
| case, letter, people, sales, studies, wnt |
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