Landing page has horrible conversion rate

[nwblogger]

Hi,

I was hoping for some critiques of my landing page (fast-degrees), it's a .com, but I can't post a link because I'm a new member.

Basically, I have a horrible conversion rate. I've tried adjustments on price, no change. I had to change the background color to match the clickbank order form just because it looked like a major mis-match.

I'm not sure if my eBook just sounds too good to be true (even though it is true), or if I'm not giving enough information about the book, or what. Any advice would be extremely helpful.

Thanks-

[Andrew Gould]

Here's the link:

Fast Degrees - Accelerated Degree Colleges

[Andrew Gould]

Originally Posted by nwblogger

I'm not sure if my eBook just sounds too good to be true (even though it is true), or if I'm not giving enough information about the book, or what. Any advice would be extremely helpful.

Sounds like you DO know what's wrong with it.

Your banner and graphics mention a degree but your headline mentions a career.

Your bullet graphic looks a little fuzzy, just use text.

After reading everything I don't really know what I'd be buying.

[AnneE]

I don't think you've explained the basic problem and solution well enough. Here is what I THINK you are selling.

Many jobs out there require a college degree. But what if you can't wait 4 years to apply for those jobs or what if you don't have 4 years worth of tuition? Well, there are many fully accredited universities that offer accelerated degrees. Degrees that you can earn in as little as 1 year? 18 months?

This super hot guide that I'm offering will provide all the information you need to get these accelerated degrees, including any tests you might be required to take, the timing of those tests, the type of jobs these degrees qualify you for...

Am I in the ballpark? I think you are just too aware of what the product is, but your buyer doesn't get it, that's why they aren't buying. A testimonial or two would help also.

And if I'm totally wrong about what you are selling, then that also proves my point that you aren't explaining it well enough.

[nwblogger]

Hi AnneE,

Yes, you are right. That's exactly what the product offers. It's a guide that tells you how you can earn your degree at an accelerated pace. It gives you tips on finding a college, the good/bad about certain colleges, and then it gives detailed information about how to earn credit for life experience, how to test out of classes, how to earn an entire year of college credit by passing one test, and so on.

You are right. I'm too familiar with the concept because I work with colleges day in and day out. I need to approach it from another perspective. It sounds like I have a lot of work to do.

Does anyone know of any company/person that helps with this type of thing? I'd love to hire someone who can communicate this perfectly; I'm obviously having a problem doing so.

Thanks for all your input!

[Loren Woirhaye]

Not a landing page, that's an attempt at
a sales letter... and a poor one.

You have not enough copy to sell a $20 ebook.

Plain and simple.

You haven't grasped the features/benefits
dynamic, but more than that you just haven't
grasped the idea of salesmanship in print...
or if you have you aren't showing that awareness
here in your writing.

If you want people to pay you money you must
persuade them what they will get for it is worth
more to them that what you are asking them
to pay.

Hire a pro.

[nwblogger]

Yes, it's a sales page. I just call it a landing page page because that's where my PPC campaign sends people.

I'm definitely open to hiring a pro to write the sales page... any suggestions from anyone as to where I can find a good "pro" with a proven track record?

Thanks-

[Loren Woirhaye]

Check out my sig.

[RareGoodStuff]

Forget about graphics and bullet points, your copy is very poor and can hardly persuade anyone to give you a dime. Besides, you've not articulated very well the inherent value of the product you are selling.

I will not waste your time nor mine. Here is a link from Eben Pagan's GURU Mastermind. This report from a master salesman is an invaluable tool that will help you. It has helped me beyond my expectations.

Use it wisely!

Read it, then tear up your present landing page because you need to quantify into currency the value of your product before people will line up to give you money.

Here is Eben Pagan's free report, it works like magic. http://www.gurumastermind.com/media/...doo_Report.pdf

[Jo W]

Living in Australia, with a different educational structure, I'm not a potential "customer" but I still had a look! I did like the look of the site but agree, i wasn't sure why I would need it. Good luck with updating your site-either through hiring a professional or if you feel confident in addressing this- why your book is so good for those wanting to study, or those who never knew they wanted to! You have the passion for your product-i wish you well!

[nwblogger]

Thank for the input everyone. It's clear that I need better copy. I'm working on getting a professional copywriter now.

I appreciate all the input!

Thanks-

[christinehales01]

you need a good copy writer, yeah right always remember that the content is king..

[travlinguy]

I'm wondering if what you're offering is a list of schools that offer degrees for life experience. If that's the case I've done a lot of research on this niche and was actually into the process of developing my own sales page for it. I decided against it for a couple of reasons.

Although that method of getting a degree is legal, I feel it's right on the line as far as being ethical. I was planning to promote it through a site I've had for 10 years but felt it might smudge some of my long-standing credibility so I just put the project way on the back burner.

If that's what you've got, going let me know I might be able to strike you a good deal as I've got a considerable amount of the work already finished. I even have some articles written that are just collecting dust.