A marketing person once told me........

1life1fire · 02-22-2010, 04:38 PM

Writing Tips....

A marketing person once told me that he had to talk to his audience as if he were their very knowledgeable neighbor (not friend). Relate the experiences HE had and tell them what THEY could expect. Not to remind them of their past negative experiences, that might turn them off again.

Create expressions that give the most "punch" and ways to make them stand out. There can't be too many or they lose their punch.

Stay clear, precise, relatively short and to the point. Look out for confusing sentences/descriptions. Look out for redundancies and mutterings that turn a piece boring.

Find examples of sales letters that are already written... I actually keep all the sales emails from different marketers in a file... to learn from them.

Find someone to proof read your peice before you publish it.

Ken_Caudill · 02-22-2010, 04:49 PM

Quote:

Originally Posted by 1life1fire

Writing Tips....

A marketing person once told me that he had to talk to his audience as if he were their very knowledgeable neighbor (not friend). Relate the experiences HE had and tell them what THEY could expect. Not to remind them of their past negative experiences, that might turn them off again.

Create expressions that give the most "punch" and ways to make them stand out. There can't be too many or they lose their punch.

Stay clear, precise, relatively short and to the point. Look out for confusing sentences/descriptions. Look out for redundancies and mutterings that turn a piece boring.

Find examples of sales letters that are already written... I actually keep all the sales emails from different marketers in a file... to learn from them.

Find someone to proof read your peice before you publish it.

Also, keep a clean nose, don't try no-doze, you don't need a weatherman to tell which way the wind blows.

Mr. Subtle · 02-22-2010, 05:44 PM

Quote:

Originally Posted by 1life1fire

Writing Tips....

Find someone to proof read your peice before you publish it.

Yep good advice, find someone to proof read (proofread) your peice (piece) before posting it.

Paul Hancox · 02-22-2010, 05:51 PM

Who would you trust more?

A knowledgeable neighbour... or a knowledgeable friend?

1life1fire · 02-23-2010, 05:13 PM

HAHA!! Thanks Subtle... for proving my points exactly

LOL!!

Paul... Well I feel there's pro's and con's to trusting one or the other. I think it would depend on what the information is, and how I choose to use it or not use it.

Probably one of the worst con's to trusting a friend, is that, in the end if things don't work out... it could get ugly and lose a friendship. (it's happened to me before trying to go into a business with a friend.)

And personally... I wouldn't ever try to sell anything... to a friend.

02-22-2010, 04:38 PM	#1
1life1fire 1life1fire Join Date: Feb 2010 Location: USA Posts: 43 Thanks: 7 Thanked 3 Times in 3 Posts	A marketing person once told me........ Writing Tips.... A marketing person once told me that he had to talk to his audience as if he were their very knowledgeable neighbor (not friend). Relate the experiences HE had and tell them what THEY could expect. Not to remind them of their past negative experiences, that might turn them off again. Create expressions that give the most "punch" and ways to make them stand out. There can't be too many or they lose their punch. Stay clear, precise, relatively short and to the point. Look out for confusing sentences/descriptions. Look out for redundancies and mutterings that turn a piece boring. Find examples of sales letters that are already written... I actually keep all the sales emails from different marketers in a file... to learn from them. Find someone to proof read your peice before you publish it.
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02-22-2010, 05:51 PM	#4
Paul Hancox Senior Warrior Member War Room Member Join Date: Jul 2003 Location: United Kingdom Posts: 2,079 Blog Entries: 2 Thanks: 463 Thanked 608 Times in 254 Posts Social Networking	Re: A marketing person once told me........ Who would you trust more? A knowledgeable neighbour... or a knowledgeable friend?
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02-23-2010, 05:13 PM	#5
1life1fire 1life1fire Join Date: Feb 2010 Location: USA Posts: 43 Thanks: 7 Thanked 3 Times in 3 Posts	Re: A marketing person once told me........ HAHA!! Thanks Subtle... for proving my points exactly LOL!! Paul... Well I feel there's pro's and con's to trusting one or the other. I think it would depend on what the information is, and how I choose to use it or not use it. Probably one of the worst con's to trusting a friend, is that, in the end if things don't work out... it could get ugly and lose a friendship. (it's happened to me before trying to go into a business with a friend.) And personally... I wouldn't ever try to sell anything... to a friend.