How I Got Lucky...

[Jesse Kemmerer]

Hey Warriors,

I'm not a good copywriter... nor will I ever
claim to be. But I stumbled upon a pretty
simple formula that's gotten me completely
outstanding results. In fact, one of my
pages which is using this technique is, right
now, getting over 14% conversions rates
on completely COLD traffic (at 27$...).

I think I picked this up from a Frank Kern
video. And I'm pretty sure he picked it up
from someone else.

Anywho. The process is this simple...

• Tell Them What You Have (Features)
• Tell Them What It Can Do For Them (Benefits)
• Tell Them What To Do Next (CTA)

I basically took that formula, put it down
in a recorded powerpoint presentation, put
in a small intro, told them the price, and
made the order button pop up after the
presentation was over.

Like I said... this is working really, really
well for me at the moment. So I'd encourage
anyone to test it out with one of their
products.

If you'd like to see the page that's currently
bringing in my huge conversions, PM me
and I'll shoot you over a link.

Hope this helps someone out there!

[damondallah]

great advise.

I cant PM you, can you PM me?

That would be great.

Thanks,

Damon

[Jordan JD]

THANKS SOO MUCH! !

I can't thank you enough for that great advice!

[Alex Cohen]

Originally Posted by Jesse Kemmerer

I think I picked this up from a Frank Kern
video. And I'm pretty sure he picked it up
from someone else.

Anywho. The process is this simple...

• Tell Them What You Have (Features)
• Tell Them What It Can Do For Them (Benefits)
• Tell Them What To Do Next (CTA)

He got it from John Carlton.

Interestingly, Carlton gave him a 4-point formula but Kern only remembered hearing 3 points.

1. Here’s what I have to offer
2. Here’s why it’s right for you
3. Here are some questions you may have about it
4. Here’s what to do now

Alex

[Lulu Chil]

Thanks for the post. May you please pm me with the link.

[Ken_Caudill]

Originally Posted by Alex Cohen

He got it from John Carlton.

Interestingly, Carlton gave him a 4-point formula but Kern only remembered hearing 3 points.

1. Here’s what I have to offer
2. Here’s why it’s right for you
3. Here are some questions you may have about it
4. Here’s what to do now

Alex

I have nothing at all against John Carlton or Frank Kern. I am sure that both of them are fine people. I am willing to bet that if you ask John Carlton, he would be happy to tell you he did not invent that process. It's been around since at least the time of traveling medicine shows, and most likely well before that. I expect Frank Kern knows that, too.

Kudos to the OP for being imaginative and using a Powerpoint presentation.

[Jesse Kemmerer]

Yeah. I didn't really think either one of them 'invented'
the strategy. But a lot of times, it's not who invented
it... it's who put their name on it.

[cerava]

Interesting tip. Thanks for sharing, Jesse & Alex. I do wonder whether it would work offline as well - especially when doing copy for agencies. What do you think?

[Alex Cohen]

Originally Posted by cerava

Interesting tip. Thanks for sharing, Jesse & Alex. I do wonder whether it would work offline as well - especially when doing copy for agencies. What do you think?

I see the 4 points as a high-level blueprint. Like AIDA.

The usual components of a sales letter --- like credibility, offer, call to action, etc must still be present.

The principles of persuasion are the same online and offline.

Alex

[FortressDewey]

Originally Posted by Jesse Kemmerer

Yeah. I didn't really think either one of them 'invented'
the strategy. But a lot of times, it's not who invented
it... it's who put their name on it.

Yup..gotta agree with that....in regular sales (non internet related sales ie phone or in-person) we use the same process, be it you call it spin selling, pro-3, six step...it all leads to the same thing will my product solve a problem and are you willing to buy at "x" amount.

[rksimmons]

These are great tips/reminders, Jesse and Alex. I'm just getting started in IM, but 35 years of sales offline tells me the basic principles should be the same. Agood offer won't fail if we remember to use the basics.

Thanks,
Randy Simmons

[CodyTemke]

NICE, I'm going to put this on my work board in front of me to remind me when i am working on sales letter.

[All Night Cafe]

Originally Posted by Alex Cohen

He got it from John Carlton.

Interestingly, Carlton gave him a 4-point formula but Kern only remembered hearing 3 points.

1. Here’s what I have to offer
2. Here’s why it’s right for you
3. Here are some questions you may have about it
4. Here’s what to do now

Alex

Frank has done very good even though he forgot one of the four.

Pretty good I think.

[regr8]

This is quite helpful. Simple formula to kick-start ur first sales letter.