Robbin's Egg Blue increases conversions??

Nicholas Kemp · 03-01-2010, 12:40 PM

Hi there,

I had a coaching calling with Bret Thonson (an Aussies copywriting expert) and he told me having a light blue background (Robbin's Egg Blue) has been tested and proven to be the best color for conversions.

I am testing it on one of my sites: Read Japanese | Learn how to read real Japanese - learn hundreds of Japanese words, phrases and kanji characters

Just wondering if anyone knows this or been told this???

Cheers

Kevin-VirtualProfitCenter · 03-01-2010, 02:19 PM

(In case anyone is interested, according to Wikipedia the hex for Robin's Egg Blue is #00CCCC)

I haven't heard before that this particular color increases conversions, I would think it would vary from niche to niche and culture to culture, but I haven't tested it.

Loren Woirhaye · 03-01-2010, 03:06 PM

There are a lot of variables to testing anything for response.

If it turns you on to test background colors, play with it,
but will you refrain from testing anything else while you play
with colors... at least until you have a statistically meaningful
sample to draw inferences from?

The primary colors generally work pretty well in direct response.
Many of them contrast well together. Warmer colors (yellow, orange)
for order forms are said to outpull (like blue) cooler order form
colors in direct mail.

naffets77 · 03-01-2010, 03:28 PM

The point is that if the color blue makes you inherently/subconsciously more likely to buy is interesting, like the fact that oranges and red make a person hungry (think McDonalds and Burger King) are scientifically proven.

Why are you testing it yourself, ask Bret Thonson where he gets his numbers and testing from and that it is an isolated test of the color and pointed out.

I think if this was significant though in comparison to other techniques that are used, we would already find that most offer pages etc would be a light blue.. or whatever color that encourages buying.

MontelloMarketing · 03-01-2010, 03:30 PM

What has tested best for me in almost every case is white foreground on white background with no border.

Yep... you heard right.

Nicholas Kemp · 03-01-2010, 03:49 PM

Hey Guys,

Thanks for all the comments. I will let you know how it goes.

Andrew Gould · 03-01-2010, 03:58 PM

He probably got it from '43 Proven Split Tests' by Ryan Deiss. Ryan claims that robin egg blue (he gives it as 6495ED) triggers trust and increases conversions by 31%.

Justin Mandel · 03-01-2010, 03:59 PM

I believe he got this from a Deiss/Belcher split test product.

03-01-2010, 12:40 PM	#1
Nicholas Kemp HyperActive Warrior War Room Member Join Date: Jan 2010 Location: Melbourne, Australia Posts: 103 Thanks: 1 Thanked 6 Times in 6 Posts Social Networking	Robbin's Egg Blue increases conversions?? Hi there, I had a coaching calling with Bret Thonson (an Aussies copywriting expert) and he told me having a light blue background (Robbin's Egg Blue) has been tested and proven to be the best color for conversions. I am testing it on one of my sites: Read Japanese \| Learn how to read real Japanese - learn hundreds of Japanese words, phrases and kanji characters Just wondering if anyone knows this or been told this??? Cheers

03-01-2010, 02:19 PM	#2
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN Posts: 912 Thanks: 519 Thanked 499 Times in 206 Posts Social Networking	Re: Robbin's Egg Blue increases conversions?? (In case anyone is interested, according to Wikipedia the hex for Robin's Egg Blue is #00CCCC) I haven't heard before that this particular color increases conversions, I would think it would vary from niche to niche and culture to culture, but I haven't tested it.
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03-01-2010, 03:06 PM	#3
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,554 Blog Entries: 15 Thanks: 118 Thanked 921 Times in 659 Posts Social Networking Contact Info	Re: Robbin's Egg Blue increases conversions?? There are a lot of variables to testing anything for response. If it turns you on to test background colors, play with it, but will you refrain from testing anything else while you play with colors... at least until you have a statistically meaningful sample to draw inferences from? The primary colors generally work pretty well in direct response. Many of them contrast well together. Warmer colors (yellow, orange) for order forms are said to outpull (like blue) cooler order form colors in direct mail.
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03-01-2010, 03:28 PM	#4
naffets77 Warrior Member Join Date: Jul 2009 Posts: 17 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Robbin's Egg Blue increases conversions?? The point is that if the color blue makes you inherently/subconsciously more likely to buy is interesting, like the fact that oranges and red make a person hungry (think McDonalds and Burger King) are scientifically proven. Why are you testing it yourself, ask Bret Thonson where he gets his numbers and testing from and that it is an isolated test of the color and pointed out. I think if this was significant though in comparison to other techniques that are used, we would already find that most offer pages etc would be a light blue.. or whatever color that encourages buying.
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03-01-2010, 03:30 PM	#5
MontelloMarketing Godfather Of Persuasion War Room Member Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh Posts: 1,159 Thanks: 126 Thanked 382 Times in 185 Posts Social Networking	Re: Robbin's Egg Blue increases conversions?? What has tested best for me in almost every case is white foreground on white background with no border. Yep... you heard right.
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03-01-2010, 03:49 PM	#6
Nicholas Kemp HyperActive Warrior War Room Member Join Date: Jan 2010 Location: Melbourne, Australia Posts: 103 Thanks: 1 Thanked 6 Times in 6 Posts Social Networking	Re: Robbin's Egg Blue increases conversions?? Hey Guys, Thanks for all the comments. I will let you know how it goes.

03-01-2010, 03:58 PM	#7
Andrew Gould Copy Warrior War Room Member Join Date: Oct 2009 Location: Leicestershire, UK Posts: 461 Thanks: 254 Thanked 302 Times in 194 Posts Contact Info	Re: Robbin's Egg Blue increases conversions?? He probably got it from '43 Proven Split Tests' by Ryan Deiss. Ryan claims that robin egg blue (he gives it as 6495ED) triggers trust and increases conversions by 31%.
	Andrew Gould

03-01-2010, 03:59 PM	#8
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,972 Thanks: 535 Thanked 172 Times in 128 Posts Social Networking Contact Info	Re: Robbin's Egg Blue increases conversions?? I believe he got this from a Deiss/Belcher split test product.
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