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| FastEasySuccess Join Date: Oct 2009 Location: wisconsin
Posts: 490
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Thanked 75 Times in 60 Posts
| Today we are going to talk about something that is very important to getting any email opened, ad to be read, or any other website or sales page attracting viewers. What do I need to read? what is so important in this email? what is he talking about? These may be some quick thoughts that jumped in your head as you were going through your emails. Your headline needs to grab the prospects attention. Let me give you a quick example of how key the headline is to grabbing attention... "If You Want Great Tasting Water Thats Clean, Then Check This Amazing New Water Filter Out!" Now that headline is alright, but does that really make you want to jump up and keep reading or even buy it. Probably not, but what if we added a little emotion to the headline such as- "Attention Home Owners" Don't Let You or Your Loved Ones Take Another Drink of Water Out Of Your Faucet Again Until You Read This! Which one would you probably stop and read {!firstname_fix}? Most likely the second one. Obviously this can be adjusted more, but this was just giving you a quick example off the top of my head real quick. So you can have the same information in your ad about the water filter but with the second headline, you can now go on to explain about how your filter kills the bacteria and other harmful things in our water and how it makes it safe for your family. You always want to make the headline related to your article or content. Never have a headline and then never talk about anything related to the headline. You want to test your headline and come up with the best possible headline to your ad. This way you are not wasting time or money on an ad that is not going to be read. When you browse through a newspaper or magazine, most people flip through pages and stop at the headlines that grab their attention and then they go on and continue to read the article or ad. You can have the best info, service, and or product in the world, but if no ones opens your email, reads your ad, or opens your letter, no one will ever know. Now we can go on for days about how important the headline is, so the easiest way to find the best headline is like we said is to test and don't be afraid to ask others for their opinions to get feedback from someone who isn't you. I know us being business owners that sometimes we take our business personal, but it is great to even get negative feedback on an ad or project because then you can see the things you can adjust to receive better results and better feedback for your company. So the best suggestion for you for creating powerful headlines is to practice writing more Attention Getting Headlines and Always Make Sure You Answer The Question "Is This Going to Grab Peoples Attention?" |
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| | #2 |
| Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN
Posts: 912
Thanks: 519
Thanked 499 Times in 206 Posts
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Hey, EzineArticles.com is through the OTHER door. (I keed, I keed...good article.) |
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| message, opened, readthen, wanting |
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