2 guys walk into a bar and say

[fasteasysuccess]

I'm sure a lot of you know John Carlton-or you should if you don't.

But anyways they were doing a great exercise about thinking of your prospect sitting at a bar and a bartender talking about his problems and what he wants.

You just write what they would say to eachother naturally and put together some copy on it.

So just wanted to put this here if anyone hasn't heard or tried it. It's a great little exercise. It really gets you thinking about what your ideal lead or prospect wants and looks for.

[honestbizpro]

Interesting fasteasysuccess.

I guess we still need to keep our target audience in mind at all times.

What some men find engaging some women may not....that sort of thing.

[fasteasysuccess]

absolutely, it's amazing how one little line or two of copy can really define or redefine who you are targeting

[ab420]

That's a nice little exercise. It sound like it would be effective, because it reminds you not to "sell" to the user, but instead engage them like a friend helping them with their problem. Good tip!

[npope]

well this is a very valuable tip and i think very essential too kee in my mind when you are selling something

[Bill Jeffels]

Yes, it's a great exercise.

It's like you're writing a letter. And you have one person in mind to write it too.

You can be at home or in your office, but you just pick one particular person, and write. Write the sales message like you are writing a personal letter to them.

What would say to them to compel and persuade them to buy what ever you have? It's actually a cool way to write a sales message and I've done it many times.

- Bill Jeffels

[uncmonk500]

2 pints of lager and a packet of crisps please

[Ross Bowring]

Doesn't have to be guys. The letter I'm penning presently is about lesbian seduction in girl-bars.

Fun niche.

[Kevin Rogers]

Originally Posted by Bill Jeffels

Yes, it's a great exercise.

It's like you're writing a letter. And you have one person in mind to write it too.

You can be at home or in your office, but you just pick one particular person, and write. Write the sales message like you are writing a personal letter to them.

What would say to them to compel and persuade them to buy what ever you have? It's actually a cool way to write a sales message and I've done it many times.

- Bill Jeffels

That's a good overview, Bill. We go deep into this in the SWS and the blog mentioned in this thread is John's pre-launch to the upcoming mentoring session.

A bunch of us faculty -- including John -- are in there helping marketers and biz owners get their head into the exercise.

There are 3 steps in all. We're currently on #2... but you can still see the first if you opt-in to the blog.

(I won't post a link because I'm not sure of the rules on that. But it's pretty easy to find.)

[fasteasysuccess]

Kevin it's great exercises. Value packed even so simple.

[Kevin Rogers]

Originally Posted by fasteasysuccess

Kevin it's great exercises. Value packed even so simple.

Ya, man. People are going gaga. Almost 1000 interactions over the 2 videos so far.

[fasteasysuccess]

nice-you know I had to use what david deutsch told me about my bar 2 paragraph copy-lol

can't wait to see next strategy.