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Old 03-29-2010, 07:35 AM   #1
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Default What would you ask Carlton?

UPDATE: INTERVIEW WITH JOHN IS LIVE ON THE BLOG NOW. (LINK IN SIG.)

Hey Warriors,

I'm recording an interview with John Carlton tomorrow. I want to make sure the WF is represented.

So tell me... if John sat down on the bar stool next to you, what one question would you ask him?

I'm looking for curveballs. Something you've never heard him asked before.

Let's have fun, but it's gotta be relevant to copywriting in some way.

Kevin

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Old 03-29-2010, 07:42 AM   #2
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Default Re: What would you ask Carlton?

The first question I would ask is "What question do you thank I should ask you?" or possibly "What copywriting questions would you like to be asked - that nobody has ever asked before?"

My second question would be "Can I be one of your copy cubs please?" :-)


I like to keep an open mind, but not so open that my brains fall out

Last edited by Nicola Lane; 03-29-2010 at 07:43 AM. Reason: Typo
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Old 03-29-2010, 07:56 AM   #3
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Default Re: What would you ask Carlton?

"Would Gary Halbert, if he were alive today, have adapted to internet marketing technology as well as you have? Can you see him with an iphone, using email or Skyping clients?"



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Old 03-29-2010, 07:59 AM   #4
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Default Re: What would you ask Carlton?

"If you were to write copy for a martial arts product, as I know you have, how would you go about preparing?

Essentially, how would you coax out a story from your client?"

I'm not even sure that makes sense, but there it is.

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Old 03-29-2010, 10:51 AM   #5
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Default Re: What would you ask Carlton?

What are some good questions to ask potential prospects before writing a sales message? Like, what are good survey questions to better get to know the target market.. what they object to concerning your product/service, what emotional triggers they have, etc. Thanks!
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Old 03-29-2010, 11:00 AM   #6
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Default Re: What would you ask Carlton?

Ask him if he needs a good ghostwriter.

Tell him I'm available.

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Old 03-29-2010, 11:23 AM   #7
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Default Re: What would you ask Carlton?

Ask him what he sees in this guy Kevin Rogers?

And ask him, how come he ALWAYS manages to launch on a Jewish holiday.

Peace.

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Old 03-29-2010, 12:22 PM   #8
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Default Re: What would you ask Carlton?

Ask him what he does to get the creative juices and motivation going before sitting to write copy. Does he write copy with music on in the background... or dead silence? If it's music, what's playing that "helps" John write great copy?

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Old 03-29-2010, 12:32 PM   #9
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Default Re: What would you ask Carlton?

"Do you buy your yellow highlighters by the case or by the pallet?"

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Old 03-29-2010, 12:38 PM   #10
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Default Re: What would you ask Carlton?

Brilliant Question!

Quote:
Originally Posted by MikeHumphreys View Post
Ask him what he does to get the creative juices and motivation going before sitting to write copy. Does he write copy with music on in the background... or dead silence? If it's music, what's playing that "helps" John write great copy?
BTW - what is your answer to this one?


I like to keep an open mind, but not so open that my brains fall out
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Old 03-29-2010, 02:00 PM   #11
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by Mr. Subtle View Post
"Do you buy your yellow highlighters by the case or by the pallet?"
Lol!

You still going on about that?

I thought you left it with the copywritersboard.

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Old 03-29-2010, 02:04 PM   #12
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Default Re: What would you ask Carlton?

Has he got any horses in his stable?

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Old 03-29-2010, 02:18 PM   #13
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Default Re: What would you ask Carlton?

How about...

What is the best ways to incorporate stories while still being on track soon enough to catch target person and catch interest.

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Old 03-29-2010, 04:25 PM   #14
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Default Re: What would you ask Carlton?

Some of these are content based. Some of these are to let Carlton open up and want to share.

Depending on your goal, ask the apporpriate questions. That said, Pay attention: The more he shares about himself, the more he will enjoy the interview.

For better questions,watch George Stoumboulopoulos The Hour.

http://www.cbc.ca/thehour/guests.html#business

He's interviewed lots of unique guests from all over the world and everyone commments he's one of the best interviewers in the business. He has a way of getting people to open up. Go through the archives, find someone you would be interested in watching an interview of and listen to his questions.

Here are mine on the fly:

What's one major thing you keep wanting start up copywriter's to understand but they never quite get? What are most copywriter's biggest sticking point either mentally or in practice of copy?

When you look at the whole process of copywriting, what's the part that you enjoy the most?

What are of your favorite "AHA" lightening strike moments in copywriting, meaning, what are some of your favorite lessons about copywriting and are there any stories about it that you feel comfortable sharing? (might not have time to do this because it could take the whole interview; great to use if you want the interview to continue beyond 1hour

How are some of your favorite up and coming copywriter's that you feel new copywriter's should study and why? What should they be looking out for?

How has your copywriting changed since the evolution of the internet? Why?
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Old 03-29-2010, 05:13 PM   #15
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Default Re: What would you ask Carlton?

What he would to re-build his business from scratch in 30 days? If he lost all his contacts, all his leveragable assets and no one knew who he was? He could use only the knowledge inside his head and let's say a budget of $100 bux.

John Carlton's 30 day challenge!

I think that would be great to hear!

obviously he couldn't re-build his whole business in 1 month (or could he?)

but I'm sure he could do some damage..

and I'm interested to hear how he would go about it!

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Old 03-29-2010, 05:33 PM   #16
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Default Re: What would you ask Carlton?

"What's the first step to great copy?"
"What's the last step to great copy?"
"Do you think it's better to work from a formula, or to be innovative each time?"

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Old 03-29-2010, 05:56 PM   #17
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Default Re: What would you ask Carlton?

How does he project lifetime customer value per client for new products to be released?
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Old 03-29-2010, 07:31 PM   #18
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Default Re: What would you ask Carlton?

Thanks everyone. Some real gems in here so far.

Keep 'em coming. I'll check back tomorrow before making my final list.

(Special thanks to Danniboy for the Stoumboulopoulos tip. Just watched part of the AJ Jacobs interview. Great stuff.)

Kevin

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Old 03-30-2010, 06:23 PM   #19
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Default Re: What would you ask Carlton?

Hey all,

The interview with John was incredible. A LOT of your questions made it in.

(Turns out he sneaked a peek at this thread before the call. He was throwing out replies to some of your questions before I could even get to them.)

John dove into the deep end on...

-- His worst personal habit...

-- His early career ghosting for Jay Abraham and writing fulfillment packages for Bencivenga...

-- How great writers "remove yourself" from the copy (by thinking like the prospect)...

-- Where John leans politically...

-- What stopped him from quitting after his first day working with Halbert...

-- The 2 greatest copywriters most of us have never heard of...

-- Why you should never underestimate the power of "negative motivation"...

-- The one thing new copywriters need to make it as a freelancer (HINT: You can't buy it.)

-- The secret to tapping into your brain's dusty storage files...

And on and on it went. Dude was on fire.

The call even took some interesting side roads into topics like Jack Kerouac and the Beat Era poets, Tom Wolfe's Electric Kool-Aid Acid Test, the rise of the Roman Empire, the Dada art movement and Shakespeare's true identity.

Honestly, this is the most candid interview I've ever heard John give. It'll be up on the blog tomorrow.

Thanks again for all your great questions. (John said he kinda misses kibitzing with ball-breakers like Subtle.)

Kevin

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Old 03-30-2010, 06:37 PM   #20
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Default Re: What would you ask Carlton?

So when do we get to see them?

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Old 03-30-2010, 06:46 PM   #21
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Default Re: What would you ask Carlton?

I'm buried this week but I'll MAKE time to listen to this, mang - no doubt.

Brian

P.S. I'd have asked him "Super Slinky's or Regular Slinky's"

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Old 03-30-2010, 06:47 PM   #22
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Default Re: What would you ask Carlton?

Posting it up on the blog tomorrow, Rez.

I'll post a link here if that kind of thing is kosher. (what's with all the Jewish references today?)

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Old 03-31-2010, 05:55 AM   #23
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by BrianMcLeod View Post

P.S. I'd have asked him "Super Slinky's or Regular Slinky's"
Brilliant.

Millionaire-Creating Copywriter...http://www.DavidRaybould.com

Site Not Converting? Want More Money? PM me or Email Me Here. I can help
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Old 03-31-2010, 06:58 AM   #24
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Default Re: What would you ask Carlton?

What words should you never use in headlines??

I know some copywriters will never use the word "learn" in headlines or bullet points because of negative associations the word can have. Learn - hard work, school, homework etc

Ask him for a top ten list?

Thanks

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Old 03-31-2010, 07:31 AM   #25
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by David Raybould View Post
Brilliant.
It's a strap line... "Real men play with .10's"

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Old 03-31-2010, 07:57 AM   #26
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by BrianMcLeod View Post
It's a strap line... "Real men play with .10's"
Love it. Sold. Where can I get some?

Ever think about writing copy for a living B?

You got a real knack for it

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Old 03-31-2010, 08:18 AM   #27
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by David Raybould View Post
Ever think about writing copy for a living B?

You got a real knack for it
"...every time I try to get out... they keep pulling me back IN..."

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Old 03-31-2010, 09:36 AM   #28
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Default Re: What would you ask Carlton?

Looks like I checked out this thread to late for my questions. No worries, I look forward to hearing the interview with John.

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Old 03-31-2010, 10:35 AM   #29
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by Kevin Rogers View Post
Posting it up on the blog tomorrow, Rez.

I'll post a link here if that kind of thing is kosher. (what's with all the Jewish references today?)
Thanks. Looking forward to it.

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Old 03-31-2010, 10:44 AM   #30
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Default Re: What would you ask Carlton?

I would want to know "Why are sales letters always so long?" and "How do you consistently come up with good one liners?"

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Old 03-31-2010, 11:34 AM   #31
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Default Re: What would you ask Carlton?

Interview is live guys. (First 15 seconds reveal why John is jealous of Montello!)

John Carlton reveals all

Enjoy.

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Old 03-31-2010, 12:51 PM   #32
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by Kevin Rogers View Post
Interview is live guys. (First 15 seconds reveal why John is jealous of Montello!)

John Carlton reveals all

Enjoy.
Great job, Kevin.

This interview was really uniquely good... and I've listened to an awful lot of John's interviews over the years.

You guys went into some fun and totally unexpected places on this call and the hour seemed to just wizz by.

Time well invested.

Brian

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Old 03-31-2010, 12:58 PM   #33
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Default Re: What would you ask Carlton?

Thanks, Brian.

He even surprised me a couple times with how candid he was.

And thanks again for helping me get the audio live today. You're a life saver.

Kevin

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Old 03-31-2010, 01:11 PM   #34
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Default Re: What would you ask Carlton?

I've listened to a lot of Carlton stuff and thats the first time I've heard him mention being an introvert (that I can recall anyways). Good stuff!
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Old 03-31-2010, 01:59 PM   #35
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Default Re: What would you ask Carlton?

Great interview, Kevin.

John reveals some great info. It's always nice to hear the Halbert stories as well.

Take care,


- Bill

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Old 03-31-2010, 02:49 PM   #36
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Default Re: What would you ask Carlton?

Thanks, Bill and Troy. Glad you're digging it.

Kevin

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Old 03-31-2010, 05:43 PM   #37
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Default Re: What would you ask Carlton?

Kevin,

Best interview I've ever heard... no kidding.

-Dan

Do You Want YOUR Next Launch to Pull in $164 249.59 of PURE PROFIT in just one week?
Click here to discover how I can make it happen...

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Old 03-31-2010, 06:41 PM   #38
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Default Re: What would you ask Carlton?

Am I missing something? I don't see a download link for the interview?
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Old 03-31-2010, 07:03 PM   #39
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Default Re: What would you ask Carlton?

It's there, Kelby, middle of the page.

Thanks for the words, Dan. Appreciate that.

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Old 03-31-2010, 08:54 PM   #40
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by Kevin Rogers View Post
It's there, Kelby, middle of the page.
Hi Kevin... I just see links that say "Join My SWS Class...". When I click that, I just get taken to John's blog. Is it there?

I just can't seem to find it. I hope I'm not having a senior moment here...lol. Thanks for any help..
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Old 04-01-2010, 07:28 AM   #41
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Default Re: What would you ask Carlton?

UPDATE: I remade the button for you and added big red instructions. If you can't find it this time, see a doctor! : )

Kelby,

There's a blue "play" button just under the bold font line that says:

This is John Carlton more candid and introspective than you’ve ever heard him before.

You're right, it is hard to see. In hindsight I should have chosen a button that stood out more, perhaps something in a black and red. But it's there, I promise.

Thanks for your feedback and diligence. It'll be worth it.

Kevin

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Old 04-01-2010, 08:32 AM   #42
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Default Re: What would you ask Carlton?



Just send money



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Old 04-01-2010, 10:22 AM   #43
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Default Re: What would you ask Carlton?

Kevin... My fault man... I completely forgot I had noscript for FF turned on globally. It blocked the JS player and I didn't see it. I was looking for a text link. My bad man...

Listening to it now.. sounds good so far!
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Old 04-01-2010, 10:23 AM   #44
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by Paul McQuillan View Post
Thanks for this brother

As much as some of us goof on Carlton, he is without
a doubt one of the best. (if results still matter)
You're welcome, Paul.

(John enjoys the goofing.)

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Old 04-01-2010, 10:24 AM   #45
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Default Re: What would you ask Carlton?

Quote:
Originally Posted by Kelby View Post
Kevin... My fault man... I completely forgot I had noscript for FF turned on globally. It blocked the JS player and I didn't see it. I was looking for a text link. My bad man...

Listening to it now.. sounds good so far!
Ha. Wondered if it might be getting blocked somehow. Glad you got to it.

Kevin

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Old 04-01-2010, 12:30 PM   #46
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Default Re: What would you ask Carlton?

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Originally Posted by Paul McQuillan View Post
Maybe for you strummers... but not for us who shred
I sniff a Copywriter Guitar Player throwdown...

"I'll be back for you Jack... and I'll let the MACHINE speak..."

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Old 04-01-2010, 12:43 PM   #47
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Default Re: What would you ask Carlton?

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Yeah, 5 rum and Cokes later we would be jamming Nothing But a Good Time...
Easy Video Player mcleodlive93-solo

There's at least 3 Becks in me by this point in the night, for sure...

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Old 04-01-2010, 02:53 PM   #48
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Default Re: What would you ask Carlton?

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Originally Posted by Paul McQuillan View Post
Maybe for you strummers... but not for us who shred
I was just about to chime in with
something about Mcleod's crazy
guitar skills, but he beat me to it.

With his crazy guitar skills.

Blistering guitar solos and John
Carlton in the same place?

This may be the greatest thread
I've ever seen.

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Site Not Converting? Want More Money? PM me or Email Me Here. I can help
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Old 04-01-2010, 04:20 PM   #49
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Default Re: What would you ask Carlton?

Best thread jack ever! Dude, you are nasty with that thing.

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Old 04-01-2010, 05:14 PM   #50
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Default Re: What would you ask Carlton?

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Best thread jack ever! Dude, you are nasty with that thing.
LOL, sorry man... it was the guitar talk...

KEVIN'S INTERVIEW WITH CARLTON RULES.

Back on track...

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