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Old 04-01-2010, 05:32 AM   #1
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Default UK Labour Party reveals new positioning strategy

Labour's election strategy: bring on no-nonsense hard man Gordon Brown | Politics | The Guardian

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Old 04-01-2010, 05:38 AM   #2
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Default Re: UK Labour Party reveals new positioning strategy

Interesting, but what's the take on this?

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Old 04-01-2010, 06:06 AM   #3
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Default Re: UK Labour Party reveals new positioning strategy

Nothing to see here...

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Old 04-01-2010, 06:35 AM   #4
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Default Re: UK Labour Party reveals new positioning strategy

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Originally Posted by Andrew Gould View Post
Nothing to see here...
I don't know, maybe. It's all about the attention grabber and this one is going to have a high impact. Is there a copywriting lesson here? I think there is but it won't be anything new to marketers. This poster would not have worked without the pre-sell which they have been working on hard for the last few months. More of a pre-launch lesson perhaps.
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Old 04-01-2010, 06:47 AM   #5
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Default Re: UK Labour Party reveals new positioning strategy

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Originally Posted by L Wilson View Post
I don't know, maybe. It's all about the attention grabber and this one is going to have a high impact. Is there a copywriting lesson here? I think there is but it won't be anything new to marketers. This poster would not have worked without the pre-sell which they have been working on hard for the last few months. More of a pre-launch lesson perhaps.
Sorry, I meant there was nothing to see in my post... I'd edited a thoroughly inappropriate comment.

I don't think it's an election winner as surely most of the population are aware of what a lying, spineless, power hungry, control freak our beloved leader is.

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Old 04-01-2010, 07:03 AM   #6
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Default Re: UK Labour Party reveals new positioning strategy

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Sorry, I meant there was nothing to see in my post... I'd edited a thoroughly inappropriate comment.

I don't think it's an election winner as surely most of the population are aware of what a lying, spineless, power hungry, control freak our beloved leader is.
Ah, sorry.

I hope you are right, but, we all know about the power of persuasion and how quickly people forget. If this campaign is successful then it proves marketing is everything. I'll leave it there before I get the thread closed.
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Old 04-01-2010, 07:10 AM   #7
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Default Re: UK Labour Party reveals new positioning strategy

Guys..whats the date??

Ahhh aprils fools day... that might explain it

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Old 04-01-2010, 07:12 AM   #8
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Default Re: UK Labour Party reveals new positioning strategy

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Interesting, but what's the take on this?

Rik
Aprils fools day joke..obviously

the spin doctors are mad but glorifying violence and bullying is one step too far even for them

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Old 04-01-2010, 07:18 AM   #9
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Default Re: UK Labour Party reveals new positioning strategy

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Aprils fools day joke..obviously

the spin doctors are mad but glorifying violence and bullying is one step too far even for them
Yeh I'm the fool forgot the date

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Old 04-01-2010, 07:20 AM   #10
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Default Re: UK Labour Party reveals new positioning strategy

To be fair to Andrew, he did catch on almost immediately...

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Old 04-01-2010, 07:21 AM   #11
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Guys..whats the date??

Ahhh aprils fools day... that might explain it


ooops.
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