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| | #1 |
| HyperActive Warrior Join Date: May 2009
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Which is better from a copywriting 'pulling in' point of view? Ways or Tips? 15 Ways To Improve Your Confidence? 15 Tips To Improve Your Confidence? 15 Ways To Help You Study More Efficiency 15 Tips To Help You Study More Efficiency Ways VS Tips? or an alternative better word? I should test but just checking if the majority of copywriters prefer one in their copy This is for lead generation will be used for a Headline title for lead generation (or for a description) to a squeeze page, which gives the report of the 15 Tips report. |
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| | #2 |
| Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom.
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Why not try both and test?
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| | #3 |
| HyperActive Warrior Join Date: May 2009
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| | #4 | |
| Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom.
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If someone held a gun to my head and forced me to do something to get results, I'd test. | |
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| | #5 | |
| Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania
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"15 Mistakes Students Make When Studying For Their Final Exam" Alex | |
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| | #6 |
| Tam Thompson War Room Member Join Date: Mar 2010 Location: Austin, Texas
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I second Paul on "secrets" or "shortcuts", and I'd tweak Alex's suggestion of "mistakes" into a variation on the classic "Do You Make These Mistakes In English?"
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| | #7 |
| Godfather Of Persuasion War Room Member Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh
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I'll jump away from everyone and say... In my experience "strategies" beats them all. Tips sound like there is no value in it. "tips" sounds cheap. Ways sounds unprofessional. Pedestrian. Strategies sounds like something to me. And if you wanted to amp that up even I'd consider secret strategies. |
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| | #8 | |
| HyperActive Warrior Join Date: May 2009
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| | #9 |
| HyperActive Warrior Join Date: May 2009
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'Improving golf' is another one i was going to get into. 15 Strategies to improve your golf 15 Ways to improve your golf |
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| | #10 |
| Godfather Of Persuasion War Room Member Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh
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| | #11 |
| John Palmieri, Copywriter War Room Member Join Date: Oct 2007 Location: USA
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It depends a lot on the product. If you're peddling meatloaf recipes, it might be okay to say... 15 Tips For A Tasty Meatloaf Or... 15 Ways To Make A Tasty Meatloaf But... 15 Secret Meatloaf Domination Strategies ...might not work as well. ![]() On the other hand, for a financial or money-making product, saying "tips" or "ways" may be too weak. You should match the language to the product. Johnny |
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| | #12 | |
| Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom.
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How about: 15 Shocking Strategies For Improving Your Confidence 15 Shocking Strategies For Boosting Your Confidence 15 Shocking Strategies For Boosting Your Confidence Through The Roof | |
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| | #13 | |||
| Active Warrior War Room Member Join Date: Mar 2010 Location: illinois
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| | #14 |
| Advanced Warrior War Room Member Join Date: Mar 2008 Location: , , United Kingdom.
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When it comes to confidence I'm not sure you want "shocking" - how about "winning". Look at making your modifier appropriate to your subject. For meatloaf you might have tasty strategies ![]() For exam revision how about painless strategies or shortcut strategies - or painless techniques, shortcut tactics. Consult a good thesaurus! Hope that helps |
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| | #15 | |
| Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom.
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15 Winning Strategies For Improving Your Confidence 15 Wicked Strategies For Boosting Your Confidence 15 Rocking Strategies For Boosting Your Confidence Through The Roof | |
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| | #16 |
| HyperActive Warrior War Room Member Join Date: Apr 2010 Location: Singapore
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It depends on the object you want to "improve" to select the word. If the object is something small, interesting, informal then "Tips" is a better choice. If the object is something formal or related to business, "Strategy" is a good word. |
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| | #17 |
| Active Warrior Join Date: Apr 2010 Location: NYC
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When I hear "Tips" it makes it sound like it will be tiny snippets of advice. "Strategies" and "Ways" sounds more formal and like the advice will be more helpful.
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| | #18 |
| Australian Entrepreneur Join Date: Apr 2009 Location: Sydney, Australia
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All I can say is that with "ways", you also are getting the audience to go through the "tips" to learn along and take action in the process. Also, it's more friendly in the ears. |
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| | #19 |
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| Agreed. Ways provides a method for getting what they want, rather than just the ideas for doing it (tips).
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| | #20 |
| Banned Join Date: Apr 2010 Location: in this planet and in every corner of the ether
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Hi, I am new here and joined today. Hello to everyone! I think you better go with "15 EASY Tips" than "15 Ways". Ways are confusing and if you cannot address it properly or the reader get the address clearly. lol. EASY Tips seem like apple falling from tree to your palm. Thanks Everyone! |
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| | #21 |
| HyperActive Warrior War Room Member Join Date: Jul 2007 Location: Iowa City, IA, USA.
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What I found works EVEN better is to ditch the "X number of ways/strategies/whatever" and theme the piece like this... "A 3 minute strategy to immediately boost your confidence to newfound levels" or "A 2 minute, 27 second strategy that MIGHT shave 3 strokes off your next round of golf" (btw, I have found "might" works great in ultra-competitive markets with these type of headlines...) Or even, "Give me 1 minute and 14 seconds and I can show you how to defeat information overload..." etc. I have found it's better to deal with TIME instead of "number of"... in terms of our response rates. Of course, your whole theme is different then... instead of a grab bag of tips, you're giving them a step by step exercise... Something to try out. It has been working like gangbusters for me and my clients. -Jason |
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| | #22 | |
| Senior Warrior Member War Room Member Join Date: Mar 2007 Location: , , .
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I was going to say find a way to change it to "reasons" and be sure to state the problem you are solving.
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| | #23 |
| Creativity Connoisseur War Room Member Join Date: Mar 2010
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Shortcuts and strategies sound the best for me. I'd stear away from using mistakes, or any other pejorative words unless you're going for shock value, like, "Huge Mistakes That All Copywriters Make! Are You One of Them?" Negative sounding comments that subhead your lists don't generally make a consumer feel good about your info. |
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| | #24 | |
| Senior Warrior Member War Room Member Join Date: Oct 2005 Location: , , India.
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| | #25 | |
| HyperActive Warrior Join Date: Feb 2009
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| Quote:
15 Easy Ways To Improve Your Confidence? | |
| Last edited by ezinewriter; 04-26-2010 at 11:54 AM. Reason: edit | ||
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