A Good Way To Test Your Headlines

Stephen Dean · 04-13-2010, 06:34 PM

If you want to quickly find a winning headline for your new product, it's a good idea to test different headlines on a squeeze page rather than a long sales page.

Long sales pages give you more opportunity to make mistakes... so you could have a great headline but maybe your logical argument is keeping people from buying.

But a short squeeze page will keep most of the attention on the headline and make it easier to find a winner.

Squeeze pages also can perform better with cheap penny traffic than long sales pages, so you can add a few headlines to your multivariate testing software and send a few thousand visitors to the page for $10-$30 and get a pretty accurate result. (I've used Clixsense for this in the past.)

This is also just a good way to practice your copywriting skills and see how they match up against real visitors.

I wrote a blog post on writing quick effective squeeze pages here: 7 Steps To A Successful Squeeze Page

Cheers,
Stephen Dean

YannickvdBos · 04-18-2010, 08:18 AM

Great tip my friend, I have seen this utilized by Daegan Smith he likes to keep his pages short with compelling headlines

Lbwalton · 04-20-2010, 03:16 AM

Love it! Great tips and links.

Jag82 · 04-20-2010, 03:44 AM

Quote:

Originally Posted by Stephen Dean

If you want to quickly find a winning headline for your new product, it's a good idea to test different headlines on a squeeze page rather than a long sales page.

Good tip there.

You may also want to test your headline
on image ads using Google Adwords on
the content network.

You get far more impressions
down there...and you should be
able to get your data quite fast.

And of course...the destination can
be to the squeeze where you can
make a confirmation test.

Jag

anwar001 · 04-27-2010, 01:36 AM

You have praised clicxsense in your blog post. Is this traffic good for non-IM niches?

Stephen Dean · 04-27-2010, 02:01 AM

It's cheap penny traffic, so it's not going to convert amazing for any niche. But it can be profitable when you send it to a squeeze page.

And yes, it works for many niches. My first attempt was in the weight loss niche and did quite well with a rushed squeeze page.

Cheers,
Stephen Dean

04-13-2010, 06:34 PM	#1
Stephen Dean Master Copywriter War Room Member Join Date: Oct 2006 Location: WA , USA. Posts: 1,051 Thanks: 132 Thanked 194 Times in 100 Posts Social Networking	A Good Way To Test Your Headlines If you want to quickly find a winning headline for your new product, it's a good idea to test different headlines on a squeeze page rather than a long sales page. Long sales pages give you more opportunity to make mistakes... so you could have a great headline but maybe your logical argument is keeping people from buying. But a short squeeze page will keep most of the attention on the headline and make it easier to find a winner. Squeeze pages also can perform better with cheap penny traffic than long sales pages, so you can add a few headlines to your multivariate testing software and send a few thousand visitors to the page for $10-$30 and get a pretty accurate result. (I've used Clixsense for this in the past.) This is also just a good way to practice your copywriting skills and see how they match up against real visitors. I wrote a blog post on writing quick effective squeeze pages here: 7 Steps To A Successful Squeeze Page Cheers, Stephen Dean
	Occupation: Best Copywriter Ever. Clients: Matt Bacak, Jim Edwards, Ryan Deiss and more. I write sales copy that demands champagne celebrations: Hire A “Champagne Celebration” Copywriter.

04-18-2010, 08:18 AM	#2
YannickvdBos Yannick van den Bos Join Date: Dec 2009 Location: The Netherlands Posts: 15 Thanks: 0 Thanked 9 Times in 3 Posts Social Networking Contact Info	Re: A Good Way To Test Your Headlines Great tip my friend, I have seen this utilized by Daegan Smith he likes to keep his pages short with compelling headlines
	Pick Up My FREE 8 day 'Top Dog MLM Secrets' DVD Bootcamp and Discover My Secrets at www.TopDogMLMSecrets.com

04-20-2010, 03:16 AM	#3
Lbwalton Warrior Member Join Date: Apr 2010 Posts: 11 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: A Good Way To Test Your Headlines Love it! Great tips and links.
	La broi "LB" Walton www.Lbwalton.com Just Craziness

04-27-2010, 01:36 AM	#5
anwar001 Senior Warrior Member War Room Member Join Date: Oct 2005 Location: , , India. Posts: 1,709 Thanks: 269 Thanked 207 Times in 137 Posts Social Networking	Re: A Good Way To Test Your Headlines You have praised clicxsense in your blog post. Is this traffic good for non-IM niches?
	Your site ranking can go from 100+ to Page 1 in one month. Don't try my service or you will be hooked! -------------- Xrumer or Scrapebox blasts cannot compare with this! This is one of the most powerful, effective and yet under-utilized link building technique for getting links from authority sites which can make Google fall madly in love with your website.

04-27-2010, 02:01 AM	#6
Stephen Dean Master Copywriter War Room Member Join Date: Oct 2006 Location: WA , USA. Posts: 1,051 Thanks: 132 Thanked 194 Times in 100 Posts Social Networking	Re: A Good Way To Test Your Headlines It's cheap penny traffic, so it's not going to convert amazing for any niche. But it can be profitable when you send it to a squeeze page. And yes, it works for many niches. My first attempt was in the weight loss niche and did quite well with a rushed squeeze page. Cheers, Stephen Dean
	Occupation: Best Copywriter Ever. Clients: Matt Bacak, Jim Edwards, Ryan Deiss and more. I write sales copy that demands champagne celebrations: Hire A “Champagne Celebration” Copywriter.