Question about salesletter alignment ?

revenue27 · 04-14-2010, 11:33 PM

Hi,

I have a short question, I think here is the best place to ask about copywriting stuff. Ok well what do you think about salesletter alignment which one is the best and has better conversion, justify alignment or left alignment.

And my next question is do images make better conversions?

Thanks and regards.

Kevin-VirtualProfitCenter · 04-15-2010, 06:19 AM

A couple studies have shown a relationship between easy of reading and the perception that the product is easy to use. In most cases left justified text is easier to read making the product seem easier to use to the prospect.

Loren Woirhaye · 04-15-2010, 06:34 AM

Some tests have found that it doesn't matter if the right
edge is jagged or justified, but I have read of some that
found justified text sold a little better.

There is little doubt that aligned-left text is the most
readable. If you align right or center, comprehension drops.

Kevin-VirtualProfitCenter · 04-15-2010, 07:03 AM

I call this myth:

04-14-2010, 11:33 PM	#1
revenue27 Benny Priyatna War Room Member Join Date: Nov 2008 Posts: 245 Blog Entries: 2 Thanks: 50 Thanked 15 Times in 15 Posts Social Networking Contact Info	Question about salesletter alignment ? Hi, I have a short question, I think here is the best place to ask about copywriting stuff. Ok well what do you think about salesletter alignment which one is the best and has better conversion, justify alignment or left alignment. And my next question is do images make better conversions? Thanks and regards.
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04-15-2010, 06:19 AM	#2
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN Posts: 912 Thanks: 519 Thanked 499 Times in 206 Posts Social Networking	Re: Question about salesletter alignment ? A couple studies have shown a relationship between easy of reading and the perception that the product is easy to use. In most cases left justified text is easier to read making the product seem easier to use to the prospect.
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04-15-2010, 06:34 AM	#3
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,554 Blog Entries: 15 Thanks: 118 Thanked 921 Times in 659 Posts Social Networking Contact Info	Re: Question about salesletter alignment ? Some tests have found that it doesn't matter if the right edge is jagged or justified, but I have read of some that found justified text sold a little better. There is little doubt that aligned-left text is the most readable. If you align right or center, comprehension drops.
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04-15-2010, 07:03 AM	#4
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: Aug 2009 Location: Knoxville, TN Posts: 912 Thanks: 519 Thanked 499 Times in 206 Posts Social Networking	Re: Question about salesletter alignment ? I call this myth:
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