How to breakdown a Sales Page?

willyboy104 · 04-23-2010, 04:33 PM

Hey.

I am in the process of writing a sales page for my own product which will be priced between $67-$97 on a recurring basis.

Now for that sort of price I think it's very important the potential buyer knows exactly what they are getting & why they want to get it.

Therefore I feel the sales page is going to be quite a hefty one, however to stop it being boring, bland, generic and all the other crap.

What sort of useful things can I add to the sales page?

By useful I mean things that are there for a reason, might help increase conversions or send the message, communicate with my potential buyers or inform them.

Thanks

Loren Woirhaye · 04-23-2010, 04:51 PM

Based on the general nature of the questions you're asking
and the price you'll be asking my recommendation is to
either immerse yourself in reading the copywriting classics
or hire a pro to create your letter.

People want to know they're getting maximum value for
their dollars. Everybody loves a bargain.

ghyphena · 04-23-2010, 05:30 PM

Ah... that sort of useful

Benefits are always good. Price justification. Value for money.

Loren's right, by the way - at a price point of $67-97 recurring you should consider hiring a copywriter.

If you decide to wing it, I'd recommend you write your sales page this way:

Make the offer. Explain why it's a good offer. Ask for the sale.

Think about this: You may have a brilliant product - but how will the prospect know if you don't tell him?

So, when writing your copy, explain why it's a great offer. i.e. "You'll be getting X, Y and Z. X is great because it will do for you 1, 2 and 3. Y is great because it will do for you A, B, and C." etc. That's the gist I would go for.

Then, after you write the first draft, go back and offer proof to support every claim you make. Pretend your cynical best friend is reading your letter, one eyebrow raised, itching for a chance to mock that "internet get-rich-quick thing" you're involved with.

Those are the useful elements I would focus on. Value. Benefits. Proof.

You're probably right - you may require a lot of letter - but don't fall into the trap of writing copy just for the sake of writing copy because you think the sales page needs to be longer. Make sure every point you make builds up more value, adds credibility or removes risk.

Good luck,
Gil-Ad

04-23-2010, 04:33 PM	#1
willyboy104 SEO & PLR Guru War Room Member Join Date: Apr 2009 Location: London, Manchester, UK Posts: 775 Thanks: 281 Thanked 115 Times in 56 Posts Social Networking Contact Info	How to breakdown a Sales Page? Hey. I am in the process of writing a sales page for my own product which will be priced between $67-$97 on a recurring basis. Now for that sort of price I think it's very important the potential buyer knows exactly what they are getting & why they want to get it. Therefore I feel the sales page is going to be quite a hefty one, however to stop it being boring, bland, generic and all the other crap. What sort of useful things can I add to the sales page? By useful I mean things that are there for a reason, might help increase conversions or send the message, communicate with my potential buyers or inform them. Thanks
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04-23-2010, 04:51 PM	#2
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,554 Blog Entries: 15 Thanks: 118 Thanked 921 Times in 659 Posts Social Networking Contact Info	Re: How to breakdown a Sales Page? Based on the general nature of the questions you're asking and the price you'll be asking my recommendation is to either immerse yourself in reading the copywriting classics or hire a pro to create your letter. People want to know they're getting maximum value for their dollars. Everybody loves a bargain.
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04-23-2010, 05:30 PM	#3
ghyphena HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Oxford, UK Posts: 170 Blog Entries: 9 Thanks: 16 Thanked 60 Times in 38 Posts Contact Info	Re: How to breakdown a Sales Page? Ah... that sort of useful Benefits are always good. Price justification. Value for money. Loren's right, by the way - at a price point of $67-97 recurring you should consider hiring a copywriter. If you decide to wing it, I'd recommend you write your sales page this way: Make the offer. Explain why it's a good offer. Ask for the sale. Think about this: You may have a brilliant product - but how will the prospect know if you don't tell him? So, when writing your copy, explain why it's a great offer. i.e. "You'll be getting X, Y and Z. X is great because it will do for you 1, 2 and 3. Y is great because it will do for you A, B, and C." etc. That's the gist I would go for. Then, after you write the first draft, go back and offer proof to support every claim you make. Pretend your cynical best friend is reading your letter, one eyebrow raised, itching for a chance to mock that "internet get-rich-quick thing" you're involved with. Those are the useful elements I would focus on. Value. Benefits. Proof. You're probably right - you may require a lot of letter - but don't fall into the trap of writing copy just for the sake of writing copy because you think the sales page needs to be longer. Make sure every point you make builds up more value, adds credibility or removes risk. Good luck, Gil-Ad
	Gil-Ad Schwartz